The New Primal Launches Revolutionary Meat Snacks for Kids

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Charleston, SC (September 26, 2016) - The New Primal, makers of the world’s healthiest, most responsibly sourced, 100% grass-fed beef and free-range turkey jerky, is excited to announce the launch of Snack Mates, the first-to-market Paleo-friendly meat sticks made just for kids. Snack Mates are 0.5 oz meat sticks sold in five-pack bags with six grams of protein in every serving. The new meat sticks are easy to chew and have a mild, non-spicy flavor, perfect for the young palate. The New Primal adds this additional line of products, not long after claiming the title of the number one selling jerky in the natural food retail industry. (SPINS June 2016 report)

Featuring easy to open, kid-friendly packaging, Snack Mates are available in two flavors including Classic Beef and Classic Turkey. Snack Mates are made with pasture raised grass-fed/grass-finished beef and free-range turkey and are non-GMO, hormone and antibiotic free, gluten-free, soy-free and Paleo-Certified. A Top 8 Allergen Friendly snack, Snack Mates offer the ultimate healthy protein snack for kids on the go and are perfect for adding to any child’s lunchbox or snack assortment.

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“As a nation, we are becoming more aware and concerned about what is being put into our food and how it is produced,” says The New Primal founder Jason Burke. “Our free range practice ensures the highest quality living conditions and produces healthier and better tasting jerky. There is an urgent need for healthy protein options for kids, and our launch of Snack Mates, the first meat snack of its kind, will allow parents and kids to feel good about what they are putting into their bodies.”

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Snack Mates’ five-pack bags retail for $5.99 and will be available in natural grocery stores, outdoor retail, and grocery chains beginning in September.

About The New Primal
As a pioneer in grass-fed jerky snacks, The New Primal brings a fresh approach to an old favorite. While The New Primal begins with jerky, our core mission extends to an entire way of life that emphasizes simplifying and fueling world adventures wherever they may take you. We are a company built on honesty, transparency and integrity and we hope to inspire everyone who encounters our brand to make better food choices. You are what you eat. Choose Wisely™.

Learn more at www.thenewprimal.com

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