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Trade show report: Grassroots Connect Show
The Grassroots Outdoor Alliance worked hard and played hard at this year’s 25th anniversary show in Knoxville, Tennessee. On the first night, during a festive and nostalgic happy hour, dinner, and awards ceremony, members, staff, and special invited guests of the Alliance ...read more
A predictable shell for unpredictable weather
When Mother Nature shows us who’s boss, having a layer that can stash away, but do battle when needed, gives us confidence to get outside year round. I enjoyed a number of hikes this spring in South Dakota’s Black Hills. But outdoor enthusiasts in the area know that storms ...read more
How one East Coast surf brand learned to embrace fickle water
East Coast waves are notoriously fickle and the surf is often plagued with flat spells, but for surf and skate brand Jetty it was just an excuse to follow their own line. This soon became Jetty's "calling card"—thriving from the challenges of bipolar seasons and changeable ...read more
HER Voice
The outdoor industry is a progressive one. It is filled with idealists, people in search of no less than a better world. We publicly take stands for environmental conservation, for clean water, and social justice. We risk our reputations, we speak out, and we moved our biggest ...read more
Recent Press Releases
Since 1984, SNEWS has been the outdoor industry’s most trusted source for trade news, company and retailer profiles, outdoor politics and issues, gear trends, and important interviews with power players.
Catch up on all the stories that are making news in the outdoor industry
The Outdoor Industry Salary Report
In January 2019, SNEWS launched a comprehensive outdoor industry salary survey in partnership with Category One to gather concrete data on salaries of people working in the outdoor industry, from sales to PR, from marketing to gear design, from retail to media, from athletes to ...read more
One Day. One World. One Trail. One feel-good video to kick your weekend off right.
On April 27, 2019, Merrell sent 23 photographers and filmmakers all around the world to capture the global diversity that exists on the trail. "The trail is a great unifier, and our goal with the One Trail project is simply to demonstrate that," says Strick Walker, CMO at ...read more
Industry Buzz: MSR 50th anniversary, DuPont, Oboz Footwear, a 10-year old on El Cap, and more
Smart marketing: In honor of MSR’s 50 anniversary this year, its PR company, Verde Brand Communications, dug deep into the archives and posted three press releases from 1960s, ‘70s, and ‘80s. It’s a glimpse back in time to when the company was “an organization of persons ...read more
Because dirtbags don't have to actually be dirty
Jonathan Ballesteros, founder and CEO of Geyser Systems, created his product when he was faced with a blind date after spending five days in the Australian outback with no shower. As he frantically scrubbed away at the layer of grime covering his body with only a washcloth, he ...read more
Meet this "merry-making" experiential marketing platform
Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with MJ Carroll and Alyssa Seemann, co-founders of Revelry Experience. Now more than ever people are spending money on ...read more
Industry Buzz: Scott Crook, Canada plastic ban, The North Face film grant, Vice President Mike Pence, and more
Non-profit outdoor alliance Maine Outdoor Brands announced that it has elected Jenny Kordick as full-time executive director. Kordick comes from The Wilderness Society in Washington, D.C. and Maine, and will officially start the week of Outdoor Retailer. Scott W. Crook, ...read more
The retail community mourns the loss of Pack Rat owner Scott Crook
Scott W. Crook, outdoorsman, limerick enthusiast, and co-founder of Pack Rat Outdoor Center in Fayetteville, Arkansas, passed away on June 10, 2019. He was surrounded by those he loved as slipped from one adventure to the next. The byproducts of his kindness, honesty, and ...read more
Textile leader Polartec to be acquired by Milliken & Company
Global industrial manufacturer Milliken & Company has just announced that it has signed an agreement to acquire Polartec, LLC from Versa Capital Management. Versa acquired the assets of the former Malden Mills in 2007 through the then 101-year-old textile manufacturer’s third ...read more
What to pack to go plastic-free at Outdoor Retailer
You're standing in line for lunch when suddenly, you remember: You forgot your bamboo set of utensils at home so you're going to have to forgo your plastic-free values for the day. If only you had been prepared. As so many of us prepare to head to Denver next week for Outdoor ...read more
NPD's latest trend predictions
Next week the outdoor industry will descend on Denver for Outdoor Retailer Summer Market. One of the best attended events is historically NPD’s “trend breakfast,” and it’s not because of the grub. Matt Powell, senior industry advisor and Julia Day, executive director, will serve ...read more
Poll | How do you treat water in the backcountry?
Choosing your water treatment method is all about trade-offs. Factors to consider include weight, speed, foolproofness, taste, and ease of use. We've all got our favorite method...what's yours? ...read more
Industry Buzz: Nalgene at OR, United By Blue, Grassroots awards, 'Unpacked' podcast, a Louis Vuitton chalk bag, and more
Outdoor Retailer has partnered with Nalgene to get a 32-ounce plastic Nalgene bottle into every set of hands attending Summer Market next week. And there will be no shortage of places to fill them, either. With more refill stations in common areas and scores of Plastic Impact ...read more