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Charles David Cole III, founder of Five Ten

Remembering “The Rubber King”

After teaching himself how to climb at iconic formations in California, Charles David Cole III went on to create more than 1,000 first ascents, some dangerous and solo, on big walls in Yosemite Valley.Cole founded Five Ten in 1985, which was named after the grade in the Yosemite ...read more

The smiling staff of Ascent Outdoors in Seattle, Washington, behind the cash register.

The fine art of retailer relations

On the eve of its relaunch as a brand, GoLite brand manager, Josh Clifford, hit the road on a listening tour to gain insights on how GoLite can be an ideal partner to specialty outdoor retail stores. In a time when retailers often feel disenfranchised from the brands they work ...read more