SNEWS Your source for outdoor, snow sports, and adventure travel news
Editor's note | Welcome to a new era of trade show coverage
For the last nine years, SNEWS has been the editorial power behind the show’s official daily magazine. Known over the years as OR Daily, O.R.D., and most recently just The Daily, we treated the magazine like it was our own, building it up with solid content, strong voices, ...read more
Retail in the midst of a renaissance
Malcom Daly has been a self-described “floor warrior” at Neptune Mountaineering, in Boulder, Colorado, for years. And sometime back in January, he watched as an older couple—obviously old-school outdoor, in a hobnailboots sort of way—walked into the shop shortly after it ...read more
Townsend Bertram & Company's top picks from Outdoor Retailer
Something you should know about Townsend Bertram & Company Adventure Outfitters: You’ll always have a friend there. The store has been in the same spot for 30 years, in the heart of downtown, close to plenty of lakes and wilderness trails. Brand Manager—and daughter of the ...read more
PrimaLoft adds fabric to suite of biodegradable products
When PrimaLoft took home the overall Innovation Award at Outdoor Retailer Winter Market last Thursday for its biodegradable synthetic insulation, little did we know the brand had another invention up its sleeve. On Tuesday, PrimaLoft announced its new Bio performance fabric, a ...read more
Recent Press Releases
Since 1984, SNEWS has been the outdoor industry’s most trusted source for trade news, company and retailer profiles, outdoor politics and issues, gear trends, and important interviews with power players.
Catch up on all the stories that are making news in the outdoor industry
Powder7's new logo was designed by a customer
Out of more than 100 submissions for Powder7’s logo contest, Matt Brozovich’s asymmetrical snowflake won unanimously. The Golden, Colorado-based ski shop and local graphic designer make a common sense pair: Both the contest and the selection align with Powder7’s “Skiing for All” ...read more
Klean Kanteen employees hit hard by Camp Fire
As a wildfire chased people from the town of Paradise, California, the traffic flooded right past Klean Kanteen’s headquarters in Chico. All four lanes of the highway were routed so traffic flowed only out of town. For difficult hours, some Klean Kanteen employees stood by that ...read more
True North: The Sean Swarner Story trailer
Sean Swarner faced his first deadly cancer diagnosis at just 13. The following years included a 14-day life prognosis and a year-long, medically-induced coma, but he beat it and a second, separate cancer that followed. It seems Swarner has a knack for the inhuman because he and ...read more
Industry Buzz: New outdoor eyewear brand, Black Diamond, Giving Tuesday, Purist, and more
Keep up by reading Industry Buzz. Here are today's top headlines:Have a news tip? Email us at snewsedit@aimmedia.comMarinel de Jesus wants Outdoor Industry Association to take a stand and lead the industry on DEI.Last week at Outdoor Retailer, Alicia Ferreira de Sousa from ...read more
Great Outdoor Store's top picks at Outdoor Retailer
Celebrating 35 years this year, Great Outdoor Store is the only locally owned specialty outdoor store in Sioux Falls. Within the store—housed in an old train depot from the 1880s—you’ll find gear for rock climbing and backpacking, but DeAnn Echols describes the product selection ...read more
School pride in a pint
Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with Brian Johnson, founder of Uncommon Green.Uncommon Green’s College Town Insulated Pint Tumblers are now available in COLOR! ...read more
Mahoney's Outfitters' top picks at Outdoor Retailer
Located near the Appalachian Trail and in one of the top fly-fishing areas in the U.S., Mahoney's Outfitters is a go-to stop for outdoor adventurers in Tennessee. Soon, the city will even have its own mountain biking park. "We've never had anything like that in Johnson City," ...read more
The 12 Innovation Awards winners
Celebrating groundbreaking achievements in outdoor gear, the inaugural Outdoor Retailer Innovation Awards honored new products that change the way we adventure outdoors. From sustainable solutions to revolutionary creations, 20 distinguished judges with backgrounds in retail, ...read more
Half-Moon Outfitters' top picks at Outdoor Retailer
Beezer Molten is a busy guy. The owner of Half-Moon Outfitters runs eight stores scattered across Georgia and South Carolina. He founded the first 25 years ago, and since then, he's been on a mission to make his buildings the most eco-friendly they can be. "To me, it's the best ...read more
Roots of change: How brands are going green
Four years ago, when a product manager at PrimaLoft asked in the midst of a research and design meeting whether they could make a jacket that would break down if buried in the backyard, people laughed. But that's exactly with PrimaLoft did. In fall 2020, PrimaLoft's ...read more
Poll | How do you feel about the Outdoor Retailer show last week?
With the show floor cut in half, booths relegated only to the upper level, wider aisles, and plentiful gathering spaces that offered room for show-goers to really stretch out, this Winter Market was smaller and quieter than any before. Some exhibitors we spoke with felt it was a ...read more
The post-election playbook
Varying levels of excitement, hope, and anxiety reached fever pitch last week as Americans went to the polls in record numbers for what many considered to be an extremely consequential election. With the fate of public lands, climate change action, tariffs, and more in the ...read more