SNEWS Your source for outdoor, snow sports, and adventure travel news
L.L.Bean joins craft beer scene
L.L.Bean knows how to party. The Maine-based outdoor retailer is celebrating the launch of its Small Batch Bean Boots by partnering with five craft brewers in the state. L.L.Bean brings the Bean boots. Fogtown Brewing Co., Rising Tide, Orono Brewing Co., Threshers Brewing Co. and ...read more
Poll | Which adventure film are you most stoked for?
If you saw every one of these films each week, you'd get your movie fix for the rest of the year. From gripping climbs to drool-worthy pow footage, the outdoor industry's film crews have you covered. Whether or not you've already seen the film, we want to know which movies you're ...read more
8 reasons to offer used gear and rentals
When Christine Iksic's lifelong friend expressed an interest in wanting to accompany her on an overnight backpacking trip, it dawned on Iksic. She had assumed her friend wasn't interested in doing "outdoorsy" things, but really, she just didn't have the equipment or knowledge to ...read more
How to sell more footwear in your shop
Welcome to SNEWS’ Boost Your Sales: Footwear course, which is part of our new Retail College series aimed at educating retail employees on the latest gear tech and most proven sales techniques. Whether you’re a seasoned vet looking to bone up on the newest materials and features ...read more
Recent Press Releases
Since 1984, SNEWS has been the outdoor industry’s most trusted source for trade news, company and retailer profiles, outdoor politics and issues, gear trends, and important interviews with power players.
Catch up on all the stories that are making news in the outdoor industry
The top 10 greenest cities in the U.S.
Six of the top 10 greenest cities in the U.S. are in California, according to a new survey by WalletHub. The personal finance website ranked the 100 most populated cities based on the current health of the environment and residents’ environmental-friendliness.“San Diego has an ...read more
FKT of Greenland’s Arctic Circle Trail
In this new, 16-minute Merrell film, longtime adventure companions Jason Antin and Mike Chambers reconnect and search for life’s purpose—under the guise of the Arctic Circle Trail. For the pair, 105 miles in three days, 12 hours, and six minutes is just long enough to explore the ...read more
Grassroots Outdoor Alliance adds four new vendors
Farm to Feet, KAVU, Rab, and Sierra Designs have joined Grassroots Outdoor Alliance's national vendor network, the group announced today.“Within Rab, we talk about surrounding ourselves with kindred spirits – those who relish the experience of a gritty and memorable mountain ...read more
A light that shines where you need it, when you need it
Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with Chris Slaughter, co-founder of Mystic Devices.The Hydra3 is the world's first terrain-adaptive bike light. The light ...read more
Behind the scenes: Fjällräven's design process
Elísabet Elfa Arnarsdottir grew up in Iceland. Playing outside and exploring the country’s vast wilderness was part of everyday life—and so was wearing functional outdoor clothing that had zero style. So Arnarsdottir made her own. Now, she’s making clothes for the world. As a ...read more
Industry Buzz: Vibram, Camber Outdoors, Eric Larsen, plus new restrictions at a popular Colorado spot
Keep up by reading Industry Buzz. Here are today's top headlines:Have a news tip? Email us at snewsedit@aimmedia.comVibram is getting a new president. Michael Gionfriddo announced his retirement as the company’s president and CEO effective Dec. 31, and that Fabrizio Gamberini has ...read more
BREAKING: Maine poised to get OREC office
Maine is getting closer to leveraging its billion-dollar outdoor recreation economy through an official state office.Today, the state's Department of Economic and Community Development (DECD) in a news alert announced the welcoming of Carolann Ouellette as director of the "newly ...read more
Mt. Baker’s go-to ski shop proves ice-cold technicality can also be warm and fuzzy
It was a shared appreciation for simple living that led friends to peg Chris Gerston and now-wife Erica Gerston as ideal blind date material.“The common thread was that we both did a lot of living out of our cars,” Chris Gerston said with a laugh. From the start, both Gerstons ...read more
Industry Buzz: VF's sourcing maps, Fat Bear Week, Perception Kayaks, recalled axes, and more
Keep up by reading Industry Buzz. Here are today's top headlines:Have a news tip? Email us at snewsedit@aimmedia.comConsumers can now trace back the supply chain footprint for 10 of VF Corporation's most iconic products, such as The North Face Women's Denali 2 Jacket. The company ...read more
5 leaders growing indigenous participation in the outdoor industry
I remember as a child coloring a picture of Columbus on a ship resembling the Mayflower on Columbus Day. I was extremely proud of my coloring skills, having no idea who Columbus was. I proudly showed my mom and thought, "It's so good, she's gonna put it on the fridge for all to ...read more
How to make your paddlesports department a family adventure hub
Truth: Canoes, kayaks, and standup paddleboards are perfectly suited to family fun. A day paddling on a mirror flat lake, fishing from a kayak, or splashing in the waves on a SUP for the first time can build vivid lifelong memories for kids and parents. And great specialty retail ...read more
Industry Buzz: Granite Gear, Tecnica and Blizzard, Outdoor Retailer, Reef, Bear Bowls, and more
Keep up by reading Industry Buzz. Here are today's top headlines:Have a news tip? Email us at snewsedit@aimmedia.comGranite Gear, the Northern Minnesota-based backpack manufacturer, is mourning the passing of former partner Mike Cruikshank. In a news release, Granite Gear said ...read more