SNEWS Your source for outdoor, snow sports, and adventure travel news
The Sierra Club has elected its first Latino president
The Sierra Club's newly elected president, Ramón Cruz, has spent his entire professional life fighting for sustainability, climate advocacy, and responsible urban planning around the world. A graduate of American University and Princeton, he has worked as a senior policy analyst ...read more
Poll: Who makes the best dehydrated backpacking meals?
Thanks to the coronavirus crisis, sales of dehydrated meal have shot through the roof in recent months. A sizable number of non-backpackers have probably been introduced to them for the first time, but for those of us who hike, dehydrated food is a familiar culinary option on the ...read more
Masks might be the product of the year for some outdoor brands
One way to trace the progression of the pandemic is to look at the consumer demand for masks. In the beginning, there were devastating shortages and disturbing stories of profiteers and stockpilers. Then came a period of tenuous equilibrium, when the use of homemade face ...read more
Flowfold hasn't produced any outdoor gear in months—and that's right where they want to be.
Flowfold, a Maine-based maker of technical wallets, bags, and other outdoor gear, earned itself a spot in the headlines this March when it pivoted its entire operation to focus on building face shields for hospital workers. With astonishing speed, the company shut down production ...read more
Recent Press Releases
Since 1984, SNEWS has been the outdoor industry’s most trusted source for trade news, company and retailer profiles, outdoor politics and issues, gear trends, and important interviews with power players.
Catch up on all the stories that are making news in the outdoor industry
Engaging retailers with great content every step of the season
The Seasonal Journey What is it and how to use it to build your go-to-market content plan. The seasonal journey is the path you and your retail partners take as they navigate the season. It’s helpful to think of the season as a series of stages when considering how to best ...read more
Best Practices for In-Season Specialty Retail Support And Replenishment
While the time leading up to a season for a brand and retailer are crucial to ensuring that the right product gets purchased and it eventually sells through, the decisions and actions in season can’t be overlooked. This article will discuss a retailer's needs while in season, ...read more
Modernize Your Approach To Wholesale
Welcome to Brand College! Think of this as your destination to get inside the head of specialty retailers and better understand what they expect of you as a brand in order to earn your spot on their shelves. We’ll cover the key fundamentals of building a thriving wholesale ...read more
Industry Buzz: Outdoor Retailer, ski resort reopening, a surge in camping popularity, national park posters
An olive branch to Outdoor Retailer: An editorial from the Salt Lake City Tribune makes a case for the return of the industry’s largest trade show to Utah. [The Salt Lake City Tribune] A Colorado ski resort to reopen: Arapahoe Basin will resume limited operations for spring ...read more
Industry Buzz: Recreate Responsibly, Appalachian Trail hikers, adventure travel news, green snow in Antarctica
Industry headlines: Intriguing reads from around the web Stay safe this weekend: If you’re headed outside for Memorial Day weekend, follow this advice released by Outdoor Industry Association, REI, and other industry leaders as part of a new campaign, Recreate Responsibly. Who’s ...read more
Video: Why Salewa's Mountain Trainer Lite GTX is sure to be a best seller
We love to geek out on gear. And we love talking to other people who feel the same. Sit in on the conversation between two passionate gearheads, SNEWS Editor-in-Chief Kristin Hostetter and founder of Meteorite PR, Eric Henderson, as they break down the details of Salewa's latest ...read more
Free professional video content to help your company survive the pandemic
If you're a small business owner struggling to get your message out to customers right now, take note. The creative agency CMD, based in Portland, has instituted a new program called Open For Business that pairs professional content makers—videographers, producers, animators, ...read more
JAM Collective was a pioneer in virtual connection
In late March, just two weeks after the San Francisco PR agency JAM Collective instituted a remote work policy to protect against the spread of the novel coronavirus, a message circulated from the team. "We're taking things virtual with our new series #JAMSessions!" it read. ...read more
Industry Buzz: Thousands flood Yellowstone, Malcolm Daly, the fight against plastic, DEI and returning to work
Industry headlines: Intriguing reads from around the web Saw that coming: Yellowstone reopened on Monday and visitors poured in by the thousands. Virus precaution was, shall we say, a little lacking. [The Guardian] Malcolm Daly is recovering smoothly: Our esteemed colleague is in ...read more
When it lost 75 percent of its business overnight, Duer made a major pivot
Gary Lenett understands the power of consensus. In 2014, when he founded the performance denim company DUER, he did it with funds raised through Kickstarter, a proof-first method that relies not on the confidence of big investors or market predictions, but on the voices of real ...read more
Poll: How do you feel about all these webinars?
Outdoor industry webinars have cropped up swiftly and relentlessly in the last few months. Since the pandemic began, it seems like every week there's a new online event (or five) covering all manner of coronavirus-related concerns, from applying for small business loans to ...read more
Industry Buzz: Climate advocacy, Yellowstone reopens, a brilliant DEI move, Outdoor Equality Index, REI opens new location
Industry headlines: Intriguing reads from around the web The long-term fight against climate change: With so much the attention being paid to the immediate effects of the pandemic, these outdoor athletes want us to remember that climate is still a looming threat. [Forbes] ...read more