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The smiling staff of Ascent Outdoors in Seattle, Washington, behind the cash register.

The fine art of retailer relations

On the eve of its relaunch as a brand, GoLite brand manager, Josh Clifford, hit the road on a listening tour to gain insights on how GoLite can be an ideal partner to specialty outdoor retail stores. In a time when retailers often feel disenfranchised from the brands they work ...read more

greg williamson crop

CamelBak names new president

CamelBak, a global leader in personal hydration gear for nearly three decades, has a new president.Greg Williamson fills the new role. He brings to the table two decades of experience in consumer products and large global brands, most recently serving as chief marketing officer ...read more