SNEWS Your source for outdoor, snow sports, and adventure travel news
What you get when you hire a DEI consultant
Miho Aida is a walking lesson in intersectionality. Born and raised in Tokyo, Aida has spent her adult life in the United States working in the outdoor industry. A former NOLS backpacking and climbing instructor, Aida is also an adventure cyclist, environmental educator, and ...read more
Outdoor Retailer Online: Success, flop, or somewhere in between?
Love 'em or hate 'em, virtual gatherings have likely been on your mind a lot this season. From experimental, techie affairs like the Thin Air Show to smaller, more intimate efforts at connection during the pandemic, workable replacements for in-person events have cropped up ...read more
Help us make SNEWS and The Voice better
Now that the newest issue of The Voice has dropped, the team at SNEWS is taking a hard look at all we do to serve you better. We strive to bring you the outdoor industry's best, most relevant business news coverage, and sometimes that means tweaking our strategy based on honest ...read more
Get ready: Plastic water bottles are making a comeback
At HydraPak’s product testing lab, the 1-liter plastic bottle was filled to capacity with water, which swooshed like the steady beat of a song each second, for 72 hours. Dubbed the RECON, the bottle clung to the hiking imitation machine, which rapidly jiggled the bottle via a ...read more
Recent Press Releases
Since 1984, SNEWS has been the outdoor industry’s most trusted source for trade news, company and retailer profiles, outdoor politics and issues, gear trends, and important interviews with power players.
Catch up on all the stories that are making news in the outdoor industry
Industry Buzz: VF Corporation, representation on public lands, Climbing for Change, interview with Newell CEO, stay safe flying
Industry headlines: Intriguing reads from around the web VF’s social consciousness: The parent company of The North Face and Smartwool snagged the top spot on Barron’s List of Most Socially Conscious Companies. Representation on public lands: Surveys of national parks show that ...read more
Former president of Smartwool Mark Satkiewicz dies at age 51
Mark Satkiewicz, partner at SBT GRVL, former GM of TOMS, and former president of Smartwool, passed away this weekend after a suspected cardiac incident during a bike ride near his home in Steamboat Springs, Colorado. Satkiewicz was 51 years old. A much-heralded leader within the ...read more
Opinion: Brands need to double down on marketing spends right now
The pandemic has created mayhem for all of us. Earlier this spring, at Formidable Media, we received more than one phone call from clients who wanted to put their plans on hold. Some needed time to assess the damage to their supply chains. Some wanted to defer payments to ...read more
A #CoolShop that got its start out of the back of a truck
As shop owner Andrew Drummond will tell you, Ski the Whites happened purely by accident. “I never envisioned becoming a retailer,” Drummond said of founding his year-round ski, bike, and run shop with two locations in Jackson, New Hampshire. What he did want to do was ski. ...read more
Industry Buzz: SOAR Act, new REI, crisis in Bangladesh, national park tragedy, Phil Powers, Columbia, OR Online education sessions
Industry headlines: Intriguing reads from around the web SOAR Act advances: A new bill that would simplify permitting for outdoor recreation on public lands has passed the U.S. House Committee on Natural Resources and moved to the floor of the House of Representatives. [America ...read more
Editor's Note: Hard truths about my racist behavior
I was recently called out as a racist on Facebook. The truth hurts. The post came from a writer whose work I declined to publish. At first, her words flung me into a cyclone of overlapping emotions ranging from shock and anger to remorse and depression. I wallowed in self-pity, ...read more
20 environmental groups sue the Trump administration
Earlier this month, the Trump administration announced a significant overhaul to one of the country's bedrock environmental laws, the National Environmental Policy Act, a move that led to outcry among conservation groups across the nation. "The new rules reduce transparency, ...read more
First Look Video: GCI Outdoor Kickback Rocker
In this episode of First Look, our Editor-in-Chief, Kristin Hostetter, sat down with Jeff Polke, co-president of GCI Outdoor to discuss the technology behind the spring-loaded Kickback Rocker. Some highlights we cover: How and why GCI incorporated shock absorbers into this ...read more
Industry Buzz: REI ranked best employer for women, Brown Folks Fishing, tariff exclusions, National Summit Day, new leaders at Hydro Flask
Industry headlines: Intriguing reads from around the web REI ranked best employer for women: Employees rated the retailer the best employer for women in the U.S. [Forbes] Brown Folks Fishing tackles racism: The group has released a new pledge, Angling for All, that “seeks to ...read more
SNEWS, BACKPACKER, and others go carbon-neutral
The Active Living Group—a family of publications recently acquired by Pocket Outdoor Media in Boulder, Colorado—has gone green. The group announced last week that it has partnered with Cooler, a technology company that enables businesses to calculate and neutralize the climate ...read more
Industry Buzz: E-bike boom, SOAR Act, tick bite vs. Covid-19 symptoms, a new travel survey, calling out racism, DEI town hall discussion
Industry headlines: Intriguing reads from around the web E-bike sales set to boom: “We believe a lot of this momentum will remain,” experts say of the recent traction in e-bike sales. [Bicycle Retailer] Outdoor tech company gets big funding: Arrive Outdoors, a gear rental ...read more
How valuable was Outdoor Retailer Online? Take our quick poll and see what the industry is saying.
As we put together our in-depth assessment of the first Outdoor Retailer Online, we want to hear from you one more time. If you attended the live portion of the show last week, how valuable did you find it? Vote now to see what the rest of the industry is saying instantly. And be ...read more