Four years ago, when a product manager at PrimaLoft asked in the midst of a research and design meeting whether they could make a jacket that would break down if buried in the backyard, people laughed. But that's exactly with PrimaLoft did. In fall 2020, PrimaLoft's ...read more

• By Elizabeth Miller
  Nov 13, 2018

With the show floor cut in half, booths relegated only to the upper level, wider aisles, and plentiful gathering spaces that offered room for show-goers to really stretch out, this Winter Market was smaller and quieter than any before. Some exhibitors we spoke with felt it was a ...read more

• By SNEWS
  Nov 13, 2018

Varying levels of excitement, hope, and anxiety reached fever pitch last week as Americans went to the polls in record numbers for what many considered to be an extremely consequential election. With the fate of public lands, climate change action, tariffs, and more in the ...read more

• By Kassondra Cloos
  Nov 11, 2018

This show marks the first time that Outdoor Retailer Winter Market has been held in November, a change that was made to help retailers and brands sync up during the seasonal buying cycle. We talked to people on the show floor to see how that translated in real time. Naturally, ...read more

• By Shawnté Salabert
  Nov 10, 2018

Keep up by reading Industry Buzz. Here are today's top headlines:Have a news tip? Email us at snewsedit@aimmedia.comNewell Brands—parent to Marmot and Coleman—has signed definitive agreements to sell Pure Fishing to the private equity firm Sycamore Partners for $1.3 billion. It's ...read more

• By SNEWS
  Nov 10, 2018

In this edition, you'll find stories about:The inaugural Innovation AwardsHow will the midterm elections impact the outdoor industry? Fires in California...againGear trends: winter camping, eyewear and headwear, travel bags, and toolsAnd of course, the best of booth!Check out the ...read more

• By SNEWS
  Nov 10, 2018

If you're roaming around the show floor on Sunday, stop by these booths for to support outdoor causes and snag some awesome deals while supplies last.Alpine Provisions (49002-UL): 50 percent off with the code "WINTEROR2018" at alpineprovisionsco.comAmerican Alpine Club ...read more

• By SNEWS
  Nov 10, 2018

Give your tastebuds a surprise with GU's newest flavor, derived from a key ingredient in beer: hops. It's a savory pivot from the sweet birthday cake and toasted marshmallow flavors of the recent past. GU is hoping that those who like beer or already incorporate beer into their ...read more

• By Amelia Arvesen
  Nov 10, 2018

Picture this: a customer walks into a specialty retail shop, spends an hour chatting with a sales associate to find just the right pair of shoes—then heads out empty-handed to go buy that exact pair online. This frustrating situation has played out in countless retail shops ...read more

• By Shawnté Salabert
  Nov 10, 2018

In this edition, you'll find stories about:The inaugural Innovation AwardsRetailers dish on their favorite gear picksPhotographer Aaron Huey talks both sides of the Bears Ears debateGear trends: women's and men's apparel, baselayers, and packsAnd of course, the best of ...read more

• By SNEWS
  Nov 10, 2018

We're all searching for the fix for single-use plastic. As far as food containers go, tupperware is an option, but it's still plastic. And glass is even better environmentally, but who wants to carry that around all day? Look no further because there's Luumi. Just recently, ...read more

• By Amelia Arvesen
  Nov 9, 2018

Today’s enlightened consumers want to minimize their environmental impact, and there’s no better way to do that than to keep good gear in circulation, rather than replace it. This mentality is largely what shaped Nikwax’s mission—long before reusing Grandma’s ski jacket and Dad’s ...read more

• By Emma Murray
  Nov 9, 2018