In honor of World Oceans Day on June 8, Colorado-based Zeal Optics is throwing down an admirable challenge to its customers. For every pair of sunglasses, goggles, or lenses sold from June 8 through the end of the month, the company will yank five pounds of harmful plastic waste ...read more

• By Andrew Weaver
  May 28, 2020

The Sierra Club's newly elected president, Ramón Cruz, has spent his entire professional life fighting for sustainability, climate advocacy, and responsible urban planning around the world. A graduate of American University and Princeton, he has worked as a senior policy analyst ...read more

• By Andrew Weaver
  May 27, 2020

Industry headlines: Intriguing reads from around the web Update on Malcolm Daly: Our colleague is still doing well and making progress. Thanks to the generosity of his therapists, he will receive another 30 days of care before being discharged. Also, today is his birthday! Show ...read more

• By SNEWS
  May 28, 2020

As the world changes and businesses adapt, many brands find themselves needing to adopt a completely virtual sell-in experience. Even if your brand can’t conduct essential business face to face, it is essential that you find ways to move forward. This is doubly important at the ...read more

• By Tom Rau
  May 27, 2020

Why Reps Matter to Specialty Retailers Sales reps are one of the essential components of a brand finding success at retail. For many retailers, they are the key that unlocks a successful season by providing much needed support. But what exactly should reps be doing to service ...read more

• By Tom Rau
  May 27, 2020

The Seasonal Journey What is it and how to use it to build your go-to-market content plan. The seasonal journey is the path you and your retail partners take as they navigate the season. It’s helpful to think of the season as a series of stages when considering how to best ...read more

• By Tom Rau
  May 27, 2020

While the time leading up to a season for a brand and retailer are crucial to ensuring that the right product gets purchased and it eventually sells through, the decisions and actions in season can’t be overlooked. This article will discuss a retailer's needs while in season, ...read more

• By Tom Rau
  May 27, 2020

Welcome to Brand College! Think of this as your destination to get inside the head of specialty retailers and better understand what they expect of you as a brand in order to earn your spot on their shelves. We’ll cover the key fundamentals of building a thriving wholesale ...read more

• By Tom Rau
  May 27, 2020

Flowfold, a Maine-based maker of technical wallets, bags, and other outdoor gear, earned itself a spot in the headlines this March when it pivoted its entire operation to focus on building face shields for hospital workers. With astonishing speed, the company shut down production ...read more

• By Andrew Weaver
  May 29, 2020

Thanks to the coronavirus crisis, sales of dehydrated meal have shot through the roof in recent months. A sizable number of non-backpackers have probably been introduced to them for the first time, but for those of us who hike, dehydrated food is a familiar culinary option on the ...read more

• By SNEWS
  May 26, 2020

An olive branch to Outdoor Retailer: An editorial from the Salt Lake City Tribune makes a case for the return of the industry’s largest trade show to Utah. [The Salt Lake City Tribune] A Colorado ski resort to reopen: Arapahoe Basin will resume limited operations for spring ...read more

• By SNEWS
  May 25, 2020

One way to trace the progression of the pandemic is to look at the consumer demand for masks. In the beginning, there were devastating shortages and disturbing stories of profiteers and stockpilers. Then came a period of tenuous equilibrium, when the use of homemade face ...read more

• By Andrew Weaver
  May 22, 2020