SNEWS Your source for outdoor, snow sports, and adventure travel news
"Customers are smart. They know when a brand is bullshitting them."
Naomi Blackman and Mikayla Wujec, the 31-year-old co-founders of Alder Apparel, have been friends since childhood. Before founding the Toronto-based women’s outdoor clothing company, Blackmen spent a decade working in marketing, including at the retail chain Joe Fresh. Wujec’s ...read more
Get your best new products featured in The Voice
We know you've got amazing new products coming down the line for Fall/Winter 2021 that you can't wait to get in front of retailers and the rest of the outdoor industry. Here's your chance. "The Voice 50" is our highly coveted, semiannual selection of the best products the ...read more
Coming this spring: Sea to Summit breaks into the backcountry tent market
Sea to Summit dropped some big news today about its Spring '21 lineup. After more than three years of research and development, the brand will make its first play in the lightweight tent market with two new backpacking models, the Alto and the Telos, which customers can get their ...read more
Op-ed: I'm a veteran and will #VoteTheOutdoors on election day
I am a veteran and an outdoor enthusiast who has spent the last 10 years working in the outdoor industry. Without a doubt, our industry is the first in which I experienced the same level of camaraderie and commitment to purpose as I did during my 22 years in the Navy on active ...read more
Recent Press Releases
Since 1984, SNEWS has been the outdoor industry’s most trusted source for trade news, company and retailer profiles, outdoor politics and issues, gear trends, and important interviews with power players.
Catch up on all the stories that are making news in the outdoor industry
The Big Gear Show unveils plans for summer 2021 calling it "America's first open-air trade show"
When we announced the launch of The Big Gear Show (BGS) in December 2019, we had an inkling that it signaled a shift in the greater outdoor trade show landscape by offering a hardgoods-centric show that directly competes with what is widely accepted as the Goliath: Outdoor ...read more
Access Fund welcomes four new board members
Access Fund, the national climbing advocacy organization based in Boulder, Colorado, made the announcement last week that four new members have joined the organization's board of directors, bringing the group's total directors to 13. The new members are Abby Dione, Tom Adams, ...read more
Industry Buzz: REI anticipates shopping changes, preventing sexual assault outdoors, public lands funding deadline, bring back the CCC, Paddling Life gets a rebrand
Industry headlines: Intriguing reads from around the web REI braces for changes: The retailer is anticipating big shifts in how customers spend their dollars this winter and holiday season. [KHQ] The duty of the bystander: An examination of the ways men are responsible, as ...read more
Poll: Do you get Election Day off?
Lots of news has been coming out recently about companies joining the Time To Vote movement, which encourages employers to give their staff time off work on Election Day. Patagonia, The North Face, REI, L.L.Bean, and dozens of other outdoor businesses have gone in for the cause. ...read more
Industry Buzz: Pieps avy beacon faces scrutiny, Nepal closes Everest access, inside the Bureau of Land Management chaos, the fate of Best Made, Smartwool helps good causes
Industry headlines: Intriguing reads from around the web Avalanche beacon under scrutiny: A popular piece of avalanche safety equipment, the Pieps DSP Sport beacon, faces claims of malfunction from customers. Some are urging Black Diamond, which acts as a North American ...read more
Retailers, use this new training to help your staff deal with belligerent customers
It started with a simple request—a routine safety measure. Last month, a customer tried to enter Outdoor Gear Exchange in Burlington, Vermont, to do some shopping. A few minutes later, he was grabbing the OGE employee's throat and wrestling him to the ground. The police were ...read more
Industry Buzz: Zion survival story called into question, hidden gear stash in NYC, REI expanding in Colorado, Arc’teryx opens new NYC location
Industry headlines: Intriguing reads from around the web Suspicious story: Doubts have arisen surrounding the survival story of a woman who was rescued from Zion National Park last week. [The Independent] Vintage gear stash: This Brooklyn couple is running a retro gear shop out ...read more
How the pandemic will affect the future of guiding
Outdoor guides and adventure travel companies are known to adapt to any situation. A thunderstorm sweeps through camp; a client rolls his ankle on a talus field; your co-guide suffers from altitude sickness at basecamp. Guides are no strangers to mitigating risk in the field, and ...read more
Wondering how you can do more to fight climate change? SIA is here to help.
This week, SIA announced the launch of a new campaign aimed at rallying the winter outdoor community around immediate, achievable climate action. The new initiative is called ClimateUnited, and already some big brands in the winter sports industry—Burton, K2, and Rossignol among ...read more
These 5 packaging solutions can help your company eliminate single-use plastic
The outdoor industry, more than most, is keenly aware of the effects of climate change and, in particular, the need to create greener supply chains. It’s the reason more than 377 outdoor brands have joined the Plastic Impact Alliance, committing to making our industry more ...read more
Industry Buzz: Colorado fires rage, HydroFlask wins national parks award, tech's effects on the outdoors, a new outdoor industry partnership
Industry headlines: Intriguing reads from around the web Colorado fires get worse: The Centennial State is fighting its largest wildfire in history. [Vox] Hydro Flask wins prestigious award: The brand recently received the National Park Trust American Park Experience Award. It’s ...read more
The SHOT Show on for January in Las Vegas. Several outdoor brands say they'll show up—safely.
There's no question we're all eager to get back to in-person trade shows. Virtual events have come a long way this year, but as we've seen after multiple valiant attempts at replacing the real thing, people are still desperately hungry to meet and do business face to face. ...read more