SNEWS Your source for outdoor, snow sports, and adventure travel news
Should brands manufacture in China? We dissected the pros and cons.
This story originally ran in the Summer 2020 issue of The Voice. To read the free digital issue, access it here. A few years ago, as the trade war with China heated up, Mark Wolf decided he had had enough. Already frustrated with theft of his company's intellectual property in ...read more
Outdoor Retailer Online: Success, flop, or somewhere in between?
Love 'em or hate 'em, virtual gatherings have likely been on your mind a lot this season. From experimental, techie affairs like the Thin Air Show to smaller, more intimate efforts at connection during the pandemic, workable replacements for in-person events have cropped up ...read more
Help us make SNEWS and The Voice better
Now that the newest issue of The Voice has dropped, the team at SNEWS is taking a hard look at all we do to serve you better. We strive to bring you the outdoor industry's best, most relevant business news coverage, and sometimes that means tweaking our strategy based on honest ...read more
Get ready: Plastic water bottles are making a comeback
At HydraPak’s product testing lab, the 1-liter plastic bottle was filled to capacity with water, which swooshed like the steady beat of a song each second, for 72 hours. Dubbed the RECON, the bottle clung to the hiking imitation machine, which rapidly jiggled the bottle via a ...read more
Recent Press Releases
Since 1984, SNEWS has been the outdoor industry’s most trusted source for trade news, company and retailer profiles, outdoor politics and issues, gear trends, and important interviews with power players.
Catch up on all the stories that are making news in the outdoor industry
Acting National Park Service Director announces abrupt retirement
On Friday, Acting National Park Service Director David Vela announced abruptly that he would depart his role as de facto head of the NPS and retire. He will be replaced by principal deputy director of the U.S. Fish and Wildlife Service Margaret Everson. Vela was the third acting ...read more
The shady world of pro deals
This story originally ran in the Summer 2020 issue of The Voice. To read the free digital issue, access it here. Who, exactly, should qualify for a pro deal in the outdoor industry? A ski patroller? Full-time mountain guide? Retail employee? Most everyone can agree that these ...read more
Weekend Watch: Thin Air Show booth tour
The Thin Air Outdoor Media Show, a first-of-its-kind virtual reality trade show developed by Gearmunk, is scheduled to debut this fall on September 15 and 16. The event will offer brands, media, and retailers the chance to congregate in a digital world—an experience the creators ...read more
Industry Buzz: Mark Satkiewicz Memorial Fund, new outdoor holiday, VF awards $7.3M, Mountain Gazette returns, Saddleback reopens
Industry headlines: Intriguing reads from around the web Mark Satkiewicz Memorial Fund: After the passing of our colleague Mark Satkiewicz last weekend, a fund has been created in his name to provide gear and resources to Steamboat Springs youth. Celebrate the newest outdoor ...read more
Pocket Outdoor Media signs Outdoor CEO Diversity Pledge, welcomes new board member
Pocket Outdoor Media, the Boulder-based group that acquired SNEWS and several other active lifestyle publications this year, has become the latest company to sign the Outdoor CEO Diversity Pledge, joining Marmot, Burton, Eddie Bauer, Moosejaw, and dozens of others committed to ...read more
Our most popular stories from July 2020
From this point forward, SNEWS will be publishing regular roundups of the articles that drew the most interest to our site each month. July was filled with big news, from changes in the retail space to landmark legislation passed at the federal level. Here are the headlines that ...read more
First Look: Merrell Moab Speed and Moab Flight shoes
In this episode of First Look, our Editor-in-Chief, Kristin Hostetter, sat down with Erika Derylo, brand marketing manager of Merrell to discuss the evolution of the Moab franchise: the new Moab Speed and Moab Flight shoes. Some highlights we cover: The legacy of the iconic ...read more
What you get when you hire a DEI consultant
Miho Aida is a walking lesson in intersectionality. Born and raised in Tokyo, Aida has spent her adult life in the United States working in the outdoor industry. A former NOLS backpacking and climbing instructor, Aida is also an adventure cyclist, environmental educator, and ...read more
Industry Buzz: Outdoor panic buying, JAM Sessions, SOAR Act advances, GoPro's new gear line, Trail Otter, new outdoor holiday
Industry headlines: Intriguing reads from around the web Panic buying, part two: Instead of toilet paper and pasta, people are now making a run on kayaks, tents, and other outdoor gear. [The New York Times] DEI-focused discussion: The next JAM Session from JAM Collective, ...read more
Poll: Do you pay your salespeople commissions?
In the Summer 2019 issue of The Voice, we explored the ins and outs of wages in the outdoor industry. We set out to answer one simple yet important question: As an outdoor employee, is your paycheck big enough? As the pandemic continues to affect wages across the industry, we're ...read more
The Great American Outdoors Act is now law
One of the largest conservation bills drafted in recent memory was signed into law today, ending a months-long process that began in June, when the measure was first approved by the U.S. Senate. The Great American Outdoors Act guarantees mandatory, permanent financing of the Land ...read more
Industry Buzz: VF Corporation, representation on public lands, Climbing for Change, interview with Newell CEO, stay safe flying
Industry headlines: Intriguing reads from around the web VF’s social consciousness: The parent company of The North Face and Smartwool snagged the top spot on Barron’s List of Most Socially Conscious Companies. Representation on public lands: Surveys of national parks show that ...read more