When Outdoor Industry Association posted a letter saying the January Outdoor Retailer show is "still too late for many outdoor brands and likely will not be sustainable for years to come," Snowsports Industries America was taken aback. After the energy and momentum at the first ...read more
“Did you happen to catch the presentation by those folks from Louisiana?” asked veteran outdoor retailer Beezer Molten, owner of Half-Moon Outfitters. “What they have going on is a whole new level of commitment to the community, which is something to aspire to.” Molten wasn’t ...read more
*This article is the second in a three-part series about developing women’s events in specialty outdoor retail shops. Part 1 covers the development and goal-setting; Part 2 covers securing speakers, sponsors, and brand involvement; Part 3 covers marketing the event. It was ...read more
Gear reviews for retailers by retailers. Sound interesting? Starting next year, we're launching a completely new way of reviewing gear. While there are plenty of consumer-facing publications writing about the latest and greatest tools to elevate the outdoor experience, there ...read more
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