*This article is the second in a three-part series about developing women’s events in specialty outdoor retail shops. Part 1 covers the development and goal-setting; Part 2 covers securing speakers, sponsors, and brand involvement; Part 3 covers marketing the event. It was ...read more
In less than 80 days, with the holidays in between, the outdoor and ski industries will gather for the second combined show at the Colorado Convention Center in Denver. Last year, momentum and energy were major takeaways from the unification of the two groups. Will next year be ...read more
Change feels good. I couldn’t be more excited to share the news that we are launching a brand new outdoor and snowsports industry print and digital trade magazine. It’s called The Voice. The mission is simple: to be the voice of the industry, and to tackle—head-on—all the ...read more
Immersion in social media and technology is taking a toll on us and the Pantone Color Institute believes that a vibrant yet mellow color will bring us all a little more joy. The world's self-proclaimed color gurus have declared Living Coral the color of the year for 2019. Its ...read more
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