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NEMO Raises the Stakes
NEMO employees love a good contest. While other companies announce “initiatives,” NEMO stages competitions that spark everyone’s urge to win—even if it’s just to claim the honor of being the fastest to load a backpack during the company campout. But the company’s latest challenge ...read more
Kevin Jorgeson wants to teach 1 million kids to climb
Kevin Jorgeson has been climbing since before he can remember. He said his parents tell him stories of him ascending fences, trees, and ladders. But it wasn’t until he walked into a climbing gym at age 9 that his whole world opened up and changed the trajectory of his ...read more
When hiking is in your job description
There’s hiking like it’s your job—and hiking because it actually is your job. This summer, the lucky employees of Steamboat Springs, Colorado-based Big Agnes (plus sister businesses Honey Stinger and retailer BAP) are in the latter category. The brands are staging an ambitious ...read more
VF Corp moving to Colorado
Colorado's outdoor recreation economy is about to get a lot stronger.VF Corporation, the Fortune 250 holding company for The North Face, JanSport, Smartwool, and other brands, announced that its moving its global headquarters to Denver, bringing 800 high-paying jobs to the ...read more
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Industry Buzz: Winter adventure filmmaking opportunity, down tariff update, celebrating first woman on Mt. Rainier, and more
Keep up by reading Industry Buzz. Here are today's top headlines:Have a news tip? Email us at snewsedit@aimmedia.com.Maybe you're heard about how the Trump Administration is trying to impose tariffs on raw down and feather materials imported from China. The first products that ...read more
8 drinking vessels that keep your beer ice-cold
We're all on the hunt for outdoor products that are going to enhance our experiences, and beer gear is no exception. On a recent 90-degree day in sunny Colorado, I drank beer from eight different vessels (with help from a few friends) designed to keep my beer ice-cold and ...read more
Taking Mammut to the next level
Joe Prebich has a theory: Emerging outdoor enthusiasts come for the lifestyle apparel and stay for the technical goods. As climbing gyms explode and the more seasoned indoor climbers literally seek new heights, Mammut—and the industry as a whole—have an opportunity to help those ...read more
TGR tackles real life beyond the mountains
Hanging on one of the walls of Tate MacDowell's treatment center in California is a photo of the Grand Teton. In Jackson Hole, Wyoming, Brian McDonnell also has a landscape of the Grand in his treatment facility. Together, they decide they're going to beat colorectal cancer and ...read more
Sneak peek: Jimmy Chin's movie about Alex Honnold's epic free solo
Surely one of the most anticipated movies this year, "Free Solo" is the story of climber Alex Honnold's 3,200-foot ropeless ascent of a route on El Capitan in Yosemite.The dramatic National Geographic film was shot by world-renowned photographer and mountaineer Jimmy Chin, and ...read more
What's floating in our water?
Small plastics are a big problem. The more scientists look for microplastics (or tiny plastic particles smaller than 5mm—about the size of a sesame seed), the more they find, even in seemingly pristine areas such as polar regions, glaciers, and river headwaters worldwide. And ...read more
Jeans you can almost do the splits in
Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with Bradley Spence, of Boulder Denim.Launched July 23 on Kickstarter, Boulder Denim’s Denim 2.0 features a proprietary ...read more
NEMO recalls Stargaze Recliner camp chairs
NEMO and the U.S. Consumer Product Safety Commission (CPSC) have issued a recall for about 7,500 of the portable swinging and reclining camp chairs due to a defect that causes the chairs to collapse.The plastic joint supports, or hubs, attached to the chairs’ legs can break, ...read more
Industry Buzz: Big Agnes' and Honey Stinger's hike progress, no more Stone Nudes, beer benefiting the PCT, and more
Keep up by reading Industry Buzz. Here are today's top headlines:Have a news tip? Email us at snewsedit@aimmedia.com.NEMO Equipment and the U.S. Consumer Product Safety Commission (CPSC) have issued a recall for about 7,500 Stargaze Recliner camp chairs—Recliner, Recliner Low, ...read more
Colorado's governor on the evolution of the outdoor industry
Colorado Gov. John Hickenlooper is the kind of guy who will stand up in front of a room of outdoor industry professionals, realize he’s overdressed, pause to take off his tie, and then keep speaking as if nothing happened. Before he was governor, before he and three friends ...read more
What Hawaii's ban on reef-bleaching chemicals means for sunscreen makers
Ever since Hawaii banned sunscreens with coral reef-damaging chemicals earlier this summer, there’s been a new focus on all-natural alternatives. At Outdoor Retailer Summer Market 2018, there were quite a few brands with “reef-safe,” “reef-friendly,” and “oxybenzone-free” labels ...read more
Not your average cooler company
Tom DeFrancia filed his first patent on a cooler back in 2006 but abandoned finalizing it due to red tape with the patent office. It was the same year YETI launched its premium roto-molded coolers to the world, instantly creating a new, multimillion dollar market. DeFrancia ...read more