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An employee at Mystery Ranch holds up a black face mask

Mystery Ranch leads community mask-sewing effort

It started by word of mouth. An employee at Mystery Ranch, the Montana-based backpack brand, heard from a friend that a local quilting guild had started sewing masks for hospitals, and soon many of Mystery Ranch's own employees were clamoring to do the same.  "Lots of people ...read more

Save your Local gear shop (1)

How to save your local gear shop

As the coronavirus crisis spreads, independent retailers are hurting badly. (Even before this pandemic, many were losing business to Amazon and other direct-to-consumer competition.) Shops are now empty, workers have been sent home, and cash flow is drying up. At the same time, ...read more

The Voice magazine displayed on dark wood table. Cover image is of a skier in orange with the coverline Crushing Amazon

An editor's note in the spirit of transparency

Dear friends and colleagues, First, I hope this note finds you healthy and safe and in good spirits during this surreal time in our lives. The ripple effects of the coronavirus on our industry—on all industries, really—is equal parts terrifying and heartbreaking. But we will get ...read more

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