SNEWS Your source for outdoor, snow sports, and adventure travel news
Patagonia's Rose Marcario: "Let our people go vote"
Not long after Patagonia CEO Rose Marcario wrote a blog post in June about the value in giving employees time off to vote—something she did in November 2016 and is doing again this year on Election Day—she started talking to other company executives on both sides of the political ...read more
"The best MRE ever"
Decades in the making, Meal, Ready-to-Eat (MRE) pizza is gaining notoriety as one of the better options for U.S. soldiers. Considered the original trail food, MREs aren't known for their mind-blowing flavor. But this new rectangular slice with melt-proof mozzarella and bits of ...read more
How to sell more footwear in your shop
Welcome to SNEWS’ Boost Your Sales: Footwear course, which is part of our new Retail College series aimed at educating retail employees on the latest gear tech and most proven sales techniques. Whether you’re a seasoned vet looking to bone up on the newest materials and features ...read more
Is it a problem in the outdoor industry?
As part of an investigative series examining sexual misconduct (which includes sexual harassment and sexual assault) and gender equality in the outdoor industry, SNEWS is conducting a survey of all members of our professional community. Over the last nine months, through 80+ ...read more
Recent Press Releases
Since 1984, SNEWS has been the outdoor industry’s most trusted source for trade news, company and retailer profiles, outdoor politics and issues, gear trends, and important interviews with power players.
Catch up on all the stories that are making news in the outdoor industry
Industry Buzz: Everything to know about National Public Lands Day
First of all, admission to all national parks is $0. That's right. It's free to enter on Saturday, whether you're going to Yosemite National Park or Acadia National Park. This year is the 25th anniversary of National Public Lands Day as well as the 50th anniversary of the ...read more
Jeremy Jones' new film pays homage to John Muir
For 40 miles, Protect Our Winters Founder Jeremy Jones and two-time Olympian Elena High navigated the powder in California's John Muir Wilderness. Teton Gravity Research's newest video documents their journey, from the challenges of winter camping to the joys and rewards of ...read more
Tariffs hit the outdoor industry starting Monday
The U.S.'s trade war with China has escalated to a point that's becoming a real issue for the outdoor industry, which now faces billions of dollars in tariffs on certain products and materials.Companies will feel the impact immediately on Monday, when the retaliatory tariffs on ...read more
The paper-thin line between RV and core outdoor consumers
According to Frank Hugelmeyer, the outdoor industry has an elitism problem. The president of the RV Industry Association—and former CEO of Outdoor Industry Association (OIA)—believes that both groups need to relax how they define themselves, because the outdoor and RV worlds are ...read more
Federal report measures outdoor industry economy at $412 billion
We all know that the outdoor recreation is an economic powerhouse. And on Thursday, the federal Bureau of Economic Analysis (BEA) recognized that too. A final report shows that it accounts for 2.2 percent ($412 billion) of the 2016 U.S. Gross Domestic Product.The final report ...read more
Adults aren't the only ones with cool gear
Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with Elina Björklund, CEO of Reima.With the growing national conversation around “rewilding” our children—think of the trending ...read more
Industry Buzz: Inge Perkins Scholarship, Rich Hill's letter, an airstream hotel near Yosemite, gear-lending library for kids, and more
Keep up by reading Industry Buzz. Here are today's top headlines:Have a news tip? Email us at snewsedit@aimmedia.comIn honor of the climber who died last year in an avalanche on Imp Peak, Mystery Ranch established the Inge Perkins Scholarship to celebrate the life and inspiration ...read more
How The Trailhead drives small-town success
Buena Vista's The Trailhead is smack in the heart of Colorado Fourteener country—a short drive from 15 of the monster peaks. But for all outdoor recreation in the area, the shop's marketing manager, Susan Wood, and other businesses felt the town still lacked opportunity for the ...read more
An open letter to the outdoor industry from Grassroots Outdoor Alliance
As owners of local independent outdoor businesses and members of the national outdoor community, Grassroots Outdoor Alliance is committed to achieving the health and growth of the specialty outdoor industry by pursuing the high road of retail excellence.For more than 30 years, we ...read more
California governor vetoes key OREC bill
California Governor Jerry Brown vetoed a bill yesterday that would have created the Office of Sustainable Outdoor Recreation, despite overwhelming bipartisan support. His signing of AB 1918 would have made California the 12th state with an official office or task force to support ...read more
Poll | What social media platform is most effective for your store/brand?
We're all trying to juggle our various social media accounts and engage our followers while also gaining new ones. But it's probably obvious which platform does best, whether it's because you put more time into it or because it's what your customers use most. And as we all have ...read more
Industry Buzz: #SafeOutside survey, Outdoor Gear Builders of WNC, Big Agnes, Honey Stinger, Denali, TNF, and more
Keep up by reading Industry Buzz. Here are today's top headlines:Have a news tip? Email us at snewsedit@aimmedia.comIn partnership with #SafeOutside, the initiative that surveyed the climbing community about the prevalence of sexual misconduct, SNEWS is conducting its own survey. ...read more