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"Customers are smart. They know when a brand is bullshitting them."

Naomi Blackman and Mikayla Wujec, the 31-year-old co-founders of Alder Apparel, have been friends since childhood. Before founding the Toronto-based women’s outdoor clothing company, Blackmen spent a decade working in marketing, including at the retail chain Joe Fresh. Wujec’s ...read more

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Get your best new products featured in The Voice

We know you've got amazing new products coming down the line for Fall/Winter 2021 that you can't wait to get in front of retailers and the rest of the outdoor industry. Here's your chance. "The Voice 50" is our highly coveted, semiannual selection of the best products the ...read more

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Coming this spring: Sea to Summit breaks into the backcountry tent market

Sea to Summit dropped some big news today about its Spring '21 lineup. After more than three years of research and development, the brand will make its first play in the lightweight tent market with two new backpacking models, the Alto and the Telos, which customers can get their ...read more

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Op-ed: I'm a veteran and will #VoteTheOutdoors on election day

I am a veteran and an outdoor enthusiast who has spent the last 10 years working in the outdoor industry. Without a doubt, our industry is the first in which I experienced the same level of camaraderie and commitment to purpose as I did during my 22 years in the Navy on active ...read more

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