SNEWS Your source for outdoor, snow sports, and adventure travel news
Coronavirus impacts on the guiding community: “It’s bad.”
It's nine o'clock on a Monday morning. Tom Wolfe sits down to start his week. He checks his email, then his Google AdWords account. He fires off a few text messages to clients, asking how they're doing. Still fine. Nothing new. He gets ready for a Zoom call. This might sound ...read more
Pride month is over. That doesn't mean the work stops.
Now that Pride month has come to a close, brands across the industry will once again begin taking down their rainbow logos, packing them away until next summer. There's no question we've come a long way in our celebration and amplification of LGBTQIA+ people in the outdoor space ...read more
Coronavirus and the state of the media
What a tough dichotomy the media’s facing mid-year, 2020. Media consumption is at an all-time high and content engagement continues to rise at unprecedented levels due to coronavirus and more recently, protests in support of the #BlackLivesMatter movement. Yet media houses are ...read more
Poll: What are you most excited to read in the summer issue of The Voice?
Today is a very special day for us here at SNEWS. Our print publication, The Voice, heads to the presses this evening despite major pandemic-related disruptions to the production process. We're very proud of everyone on the team for getting the issue across the finish line ...read more
Recent Press Releases
Since 1984, SNEWS has been the outdoor industry’s most trusted source for trade news, company and retailer profiles, outdoor politics and issues, gear trends, and important interviews with power players.
Catch up on all the stories that are making news in the outdoor industry
Safe adventure travel during the pandemic
Staying safe while traveling is of primary importance for many outdoor participants right now. As summer kicks off, quarantine restrictions ease, and people across the country start planning trips, adherence to a sensible set of safety measures will be critical for containing the ...read more
Industry Buzz: National parks and racism, cycling diversity, ConnectHub, microalgae, state parks
National parks and racism: How managers of public lands can help our country’s shared treasures be more inclusive for all. [National Geographic] Diversity in cycling: These organizations are fighting to broaden representation in the sport and make it more accessible for everyone. ...read more
Industry Buzz: $2B sustainability fund, Rue Mapp, a record-breaking heliskier, outdoor industry leadership, GearJunkie's new head editor
Industry headlines: Intriguing reads from around the web $2 billion for sustainability: Amazon has announced the creation of a new Climate Pledge Fund to invest in sustainable technologies and work toward the ecommerce giant's goal of carbon neutrality by 2040. [TechCrunch] Rue ...read more
Bollé's cool new try-on tech
There's a whole lot nobody wants to touch right now for fear of getting sick. For most people, tester pairs of sunglasses—transferred from face to face in public retail spaces—are likely near the top of the list. To solve this problem, Bollé has rolled out a new digital solution ...read more
Outdoor companies pull Facebook ads to protest hate speech
On June 17, six national civil rights groups—the Anti-Defamation League, the NAACP, Sleeping Giants, Color of Change, Free Press, and Common Sense—announced a boycott, #StopHateForProfit, that urged companies to pull advertising from Facebook for the month of July in response to ...read more
Industry Buzz: REI loses a store, the "magic bus" is gone, remembering Laurent Boix-Vives, Todd Jones on fatherhood, investing in outdoor
REI loses a store to the pandemic: The brand’s Westminster, Colorado, location is closing as a direct result of coronavirus-related difficulties. [BusinessDen] Out of the wild: The mythical “magic bus” featured in the book and film Into the Wild has been airlifted out of the ...read more
Juneteenth: Celebrating Black outdoor leaders
To honor the 155th celebration of Juneteenth, we wanted to take a moment to honor some of the amazing people working to advance diversity, equity, and inclusion within our industry. As recent events have taught us, we have a long way to go before the industry—and society at ...read more
Industry Buzz: Boy Scouts embrace DEI, "Black Folks Camp Too," Emerald outlines safety plan, an outdoor industry grad degree
Industry headlines: Intriguing reads from around the web DEI-focused merit badge: The Boy Scouts of America announced that a newly created Diversity Merit Badge will be required to attain the rank of Eagle Scout. [The New York Times] Black Folks Camp Too: A new startup is on a ...read more
Straight Talk with Teresa Baker
In this edition of Straight Talk, Editor-in-Chief Kristin Hostetter sits down with Teresa Baker, co-founder of the Outdoor CEO Diversity Pledge to discuss how recent events have created an overwhelming surge in interest in the pledge. Here are some soundbites from Baker: We do ...read more
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A conversation with Janice Tennant, Merrell's new head of marketing
Merrell's new head of marketing, Janice Tennant, could hardly be more perfect for the role she stepped into just last week. Combining a lifelong love of the outdoors with more than 18 years of marketing leadership experience—including her most recent role as CMO of Cat ...read more
Industry Buzz: Appalachian Trail pipeline, Just Add Water, the dirtiness of fleece, Canada Goose, Access Fund
Industry headlines: Intriguing reads from around the web A pipeline through the Appalachian Trail: The Supreme Court has reached a decision that will allow a natural gas pipeline to run below part of the Appalachian Trail. [Adventure Journal] Just Add Water Project: A new ...read more
Great American Outdoors Act passes the Senate
In an extraordinary display of bipartisan agreement, the U.S. Senate voted Wednesday to pass the Great American Outdoors Act, a bill that guarantees mandatory, permanent financing for the Land and Water Conservation Fund at $900 million a year and sets aside $1.9 billion annually ...read more