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Patagonia endorses political candidates for the first time ever
On Election Day, Patagonia wants voters in Nevada and Montana to choose two specific U.S. Senate candidates who have vowed to protect public lands and waters.This is the first time in the brand's 45 years that it has publicly supported candidates and Patagonia insists the ...read more
Joe Prebich abruptly leaves Mammut North America
Joe Prebich has exited Mammut North America only months after he was appointed CEO and managing director in March.In a bizarre twist, SNEWS was first alerted of the news around noon Mountain Time, after someone posing as an official from Mammut North America sent an email saying ...read more
Find out who won 2018 Outdoor Media Awards
Being a journalist can be a thankless job sometimes. Content producers regularly hear from people who don’t like their work or dispute it, but praise is far less common. So it was refreshing—and much appreciated—for the 120 members of the media who gathered at this week’s Outdoor ...read more
Is it a problem in the outdoor industry?
As part of an investigative series examining sexual misconduct (which includes sexual harassment and sexual assault) and gender equality in the outdoor industry, SNEWS is conducting a survey of all members of our professional community. Over the last nine months, through 80+ ...read more
Recent Press Releases
Since 1984, SNEWS has been the outdoor industry’s most trusted source for trade news, company and retailer profiles, outdoor politics and issues, gear trends, and important interviews with power players.
Catch up on all the stories that are making news in the outdoor industry
This rashguard company now makes lifestyle shoes
Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with John Chenciner, Footwear CEO at Body Glove.For the first time in its history, Body Glove has launched a ...read more
OIA announces Outdoor Retailer Winter Market events lineup
Retail isn't dead and expert Leslie Ghize will back that up during Outdoor Industry Association's Industry Breakfast at Outdoor Retailer Winter Market.The nonprofit trade association released its Outdoor University education schedule for the November show, with topics ranging ...read more
Industry Buzz: 6 things to know today
Keep up by reading Industry Buzz. Here are today's top headlines:Have a news tip? Email us at snewsedit@aimmedia.comYETI Holdings' IPO values the company at $1.7 billion, per an updated filing with the Securities & Exchange Commission. The premium cooler manufacturer plans to ...read more
Must watch: REEL ROCK 13 trailer
It's the three-minute clip climbers and adventure enthusiasts have been waiting for. The REEL ROCK 13 trailer came out today, giving a glimpse into the four jaw-dropping films hitting screens during the tour in November. Tickets are available at reelrocktour.com.Here's the film ...read more
The art of political engagement
“I’m so glad you could meet me in my jail,” Sarah Uhl says, leaning in for a hug. The one-room brick building she welcomes me into has been her art studio for the past year. But, once upon a time, it was the place Carbondale, Colorado, locked up its public troublemakers. Leaning ...read more
Poll | Which adventure film are you most stoked for?
If you saw every one of these films each week, you'd get your movie fix for the rest of the year. From gripping climbs to drool-worthy pow footage, the outdoor industry's film crews have you covered. Whether or not you've already seen the film, we want to know which movies you're ...read more
L.L.Bean joins craft beer scene
L.L.Bean knows how to party. The Maine-based outdoor retailer is celebrating the launch of its Small Batch Bean Boots by partnering with five craft brewers in the state. L.L.Bean brings the Bean boots. Fogtown Brewing Co., Rising Tide, Orono Brewing Co., Threshers Brewing Co. and ...read more
Industry Buzz: #VoteTheOutdoors, wildlife reminder, a tree-less Joshua Tree National Park, HBO's 'Camping', and more
Keep up by reading Industry Buzz. Here are today's top headlines:Have a news tip? Email us at snewsedit@aimmedia.comOutdoor businesses have joined Outdoor Industry Association in a social media storm today, pledging to #VoteTheOutdoors and asking others to do the same. Will you ...read more
#VoteTheOutdoors momentum mounts Monday
Outdoor Industry Association is asking for a favor. But not a favor that solely benefits the association—one that could positively impact everyone who enjoys the outdoors.On Monday, expect to see a flurry of #VoteTheOutdoors posts on social media from outdoorists, brands, and ...read more
Industry Buzz: Jimmy Chin Q&A, fattest bear winner, REI gear swaps, LifeStraw, BlackStrap, and more
Keep up by reading Industry Buzz. Here are today's top headlines:Have a news tip? Email us at snewsedit@aimmedia.comHear renowned photographer and filmmaker Jimmy Chin talk to Outdoor Industry Association's Deborah Williams about filming "Free Solo." He's candid, eloquent, and ...read more
The top 10 greenest cities in the U.S.
Six of the top 10 greenest cities in the U.S. are in California, according to a new survey by WalletHub. The personal finance website ranked the 100 most populated cities based on the current health of the environment and residents’ environmental-friendliness.“San Diego has an ...read more
FKT of Greenland’s Arctic Circle Trail
In this new, 16-minute Merrell film, longtime adventure companions Jason Antin and Mike Chambers reconnect and search for life’s purpose—under the guise of the Arctic Circle Trail. For the pair, 105 miles in three days, 12 hours, and six minutes is just long enough to explore the ...read more