SNEWS Your source for outdoor, snow sports, and adventure travel news
Poll: Which outdoor brand makes the best face masks?
Face mask production has become a hot topic in the industry this year, as brands across the world scramble to devise the safest, most comfortable products possible for the strange new landscape of daily life during the pandemic. We want to know: Which brand makes your favorite ...read more
MEC members band together to save the co-op, former REI CEO Jerry Stritzke weighs in
Members of the struggling Canadian retailer Mountain Equipment Co-op have raised more than $90,000 in recent days to prevent an American investment firm, Kingswood Capital Management, from acquiring the company. More than 132,000 people have also signed a petition opposing the ...read more
Bob Gore, inventor of Gore-Tex, has passed away at 83
Robert W. "Bob" Gore, the inventor of Gore-Tex and longtime CEO of W.L. Gore & Associates, passed away at his home in Earleville, Maryland, on September 17. The cause of death was not disclosed. He was 83. Born on April 15, 1937, in Salt Lake City, Gore's life was defined by ...read more
Patagonia names new CEO
After a three-and-a-half month search, Patagonia has named its new CEO. Ryan Gellert will rise from within the company’s ranks to take on the new role. For more than five years, Gellert has served as the brand’s general manager of Europe, the Middle East, and Africa (EMEA). ...read more
Recent Press Releases
Since 1984, SNEWS has been the outdoor industry’s most trusted source for trade news, company and retailer profiles, outdoor politics and issues, gear trends, and important interviews with power players.
Catch up on all the stories that are making news in the outdoor industry
This outdoor TV series could help your brand reach a whole new audience
There are more than 42 million hikers in the United States, but until recently there was no television show made for them. That changed in 2017, with the launch of Epic Trails, a multifaceted media project that uncovers incredible treks across the world, from New Zealand to ...read more
Tips for getting more last-minute sales at the register
As retail owners, you're always looking for clever new ways to move product. One strategy as old as the business itself is "counter candy," those $5 to $20 items next to the register that are small enough for shoppers to throw in their baskets at the last second. When presented ...read more
Industry Buzz: Record-holding Everest climber dies, tragedy near Mount Rainier, The North Face teams up with Gucci, backcountry bong
Industry headlines: Intriguing reads from around the web Loss of a legend: Ang Rita Sherpa, the first man to climb Mount Everest 10 times, has died at 72. [CNN] Tragedy in Washington: A Seattle man died this week while hiking through white-out conditions in Mount Rainier National ...read more
Advice from a boundary-pushing influencer on how to run a social media campaign with integrity
The outdoor content creator known as Dr. Kiona (she prefers not to use her last name publicly) is not your typical influencer. Founder of the blog How Not To Travel Like A Basic Bitch, the Texas-based entrepreneur with a PhD in nutritional science uses her brand to ...read more
REI goes carbon neutral and makes big promises for the next 10 years
REI announced today that the company will become Climate Neutral Certified in 2020, officially completing a goal laid out by former CEO Sally Jewell in 2006. The company has also pledged to reduce its carbon emissions—raw carbon output, as opposed to net output, which can be ...read more
Industry Buzz: Racist vandalism in national park, BOA acquired for $454M, back up your DEI pledge, sustainability in the industry, adventure grants
Industry headlines: Intriguing reads from around the web Hateful vandalism in Tennessee: Officials are searching for suspects after someone vandalized the Great Smoky Mountains National Park entrance sign with a message that read “black lives don’t matter.” [CNN] BOA Technology ...read more
The Voice captures five FOLIO: Awards for editorial excellence
The Voice, SNEWS’ premier bi-annual trade magazine, had five big wins this year at the coveted Folio: Awards. Folio:’s Eddie Awards are the largest and longest-standing recognition program in the magazine industry. Thousands of entries are received each year. In 2019, The Voice ...read more
Industry Buzz: Latria Graham speaks out, get paid $50K to explore parks, outdoor subscription for women, outdoor education jobs
Industry headlines: Intriguing reads from around the web Latria Graham responds: After publishing a groundbreaking essay in Outside two years ago, the writer and activist has responded to the flood of readers who encountered her original piece and asked for advice about ...read more
First Look: Verde's Multi-Channel Marketing Academy
In this episode of First Look, our Editor-in-Chief, Kristin Hostetter, sat down with Kristin Carpenter, Founder/CEO of Verde Brand Communications to discuss the Multi-Channel Marketing Academy. Some topics we cover: The format of the course How brands can cut through the ...read more
AdventureELEVATE's first virtual show was largely a success
We've heard the story dozens of times now. A big event was cancelled. A virtual substitute was conceived. It either worked—or it didn't. AdventureELEVATE, the annual networking and educational conference hosted by the Adventure Travel Trade Association (ATTA), followed this ...read more
Industry Buzz: REI launches new bike line, climbers using crags to protest, how oil companies lie about recycling, Mitsu Iwasaki, Burton's anti-racism
Industry headlines: Intriguing reads from around the web REI bets on itself: The retailer is expanding its house-branded line to include bikes and potentially footwear. [StoreBrands] Using crags as demonstration tools: Do climbers have a right to hang Pride and Black Lives Matter ...read more
5 Hispanic outdoor gear designers you should know
September 15 to October 15 marks National Hispanic Heritage Month and in honor of the rich cultural traditions of our Hispanic neighbors, friends, and colleagues, SNEWS would like you to meet five designers with roots in Mexico, Ecuador, and Peru. Some have worked in the industry ...read more