SNEWS Your source for outdoor, snow sports, and adventure travel news
Op-Ed: Let's support sobriety at Outdoor Retailer
“That’s okay, we have kombucha!” is something I hear every time I turn down a beer at a professional event. I always smile and nod—and white-knuckle my water bottle. When others raise toasts with their event drinks, I take a long drag of H2O, served neat, and swallow the ...read more
Meet SNEWS' new associate editor
We’re proud to introduce Andrew Weaver, our new associate editor here at SNEWS. A native of Cleveland, Ohio, Andrew transitions to SNEWS from the editorial department of a city magazine in Denver, where he worked for three years covering travel, culture, outdoor sports, and ...read more
What's the best outdoor company to work for?
The Voice is researching a story about the best places in the outdoor industry to work. Is yours one of them? Nominate your company, retail store, agency, etc. by telling us exactly what makes it such a standout workplace. Please be detailed and consider specific policies and ...read more
Read the digital issue of The Voice
“The best outdoor trade magazine…ever.” “Must-read for anyone in the outdoor industry.” “The Voice fearlessly tackles all of the outdoor industry’s biggest, most complicated topics.” These are just some of the comments that have rolled in about issue #1 and issue #2 of The ...read more
Recent Press Releases
Since 1984, SNEWS has been the outdoor industry’s most trusted source for trade news, company and retailer profiles, outdoor politics and issues, gear trends, and important interviews with power players.
Catch up on all the stories that are making news in the outdoor industry
Podcast: Founders of The Big Gear Show talk about why their show is different
Back in early December, we broke the news of a new trade show in town: The Big Gear Show is scheduled to stage in Salt Lake City next summer, just a few weeks following Outdoor Retailer. The founders, Sutton Bacon and Darren Bush, call it a show "for retailers, by retailers" and ...read more
Your brand needs content. Make it stellar.
Content marketing is no longer optional. If you’re not already crafting compelling stories to share with your target audience, you’re missing out on valuable opportunities to build an emotional connection that fosters trust and loyalty. Strong brand content meets consumers where ...read more
Industry Buzz: Op-ed from OIA, equal pay, Layne Rigney's open letter, lots of new hires, MEC layoffs, and winter ecstasy
Keep up with all the important outdoor news by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Stay up to date and get Industry Buzz delivered to your inbox by signing up for our newsletter. Trade show talk: Nora ...read more
Poll | Where was your last gear purchase?
Where and how people shop is a perpetually hot topic around here, and with good reason: It defines the very core of our industry and illustrates some of our biggest challenges. (That's why the big cover store in Issue #3 of The Voice dives deep into the "Big A" with lots of ...read more
Op-Ed: To be a force, we need the national trade show
For too long now, there has been frequent chatter and some discord around our industry’s ecosystem of national and regional trade shows: the number of shows and their purpose, timing, cost and business need. The persistence of these grumblings means we have issues we need to ...read more
Say no to plastic at the upcoming Outdoor Retailer show
Appoint a sustainability captain. Exhibiting brands should have one person in charge of communicating, facilitating, and driving sustainability efforts within your teams, which includes all of the below points. Get your Plastic Impact Alliance signage! All PIA member exhibitors: ...read more
You've never seen the Grand Canyon quite like this
It’s hard to fully comprehend the sheer size and imperial power of the Grand Canyon unless you’re standing on its rim, looking down. More than a mile deep and 18 miles wide at its extremes, this wonder of the natural world is so massive that it exposes 40 percent of earth’s ...read more
Industry Buzz: Spicy Facebook conversation, the Boundary Waters, a Climate Rally at OR, a surprising helmet report, and some leadership changes
Keep up with all the important outdoor news by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. ICYMI, we published a story earlier this week that dives into how online direct-to-consumer holiday sales offers impact ...read more
Protect Our Winters doubles down in New England
Despite disappearing winters, ski areas in Maine, New Hampshire, and Vermont aren’t going anywhere. The region is warming quicker than anywhere else, which makes New England ski areas the most vulnerable to climate change. But there's hope. “Snow cover is projected to decrease ...read more
Aggressive discounting: How online holiday sales take a toll on specialty retail
Black Friday was a success for Salida Mountain Sports, but not because they lured customers in with steep discounts. Prices stayed steady, and if the Colorado store missed some sales because they weren’t discounting, store owner Nate Porter said so be it. Small specialty outdoor ...read more
Sea to Summit North America changes ownership
For the last 22 years, Andrew and Shelley Dunbar have been the faces of Sea to Summit in North America. They tenaciously and steadily grew the Australian brand in the North America by cultivating deep relationships with retailers, responsibly managing its channels of ...read more
Industry Buzz: Rab, Mountain Hardwear, Slope Threads, Women Who Explore, outrageous reviews of National Parks, and more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Hot off the press: The fall/winter issue of The Voice is here. Check out the digital version here or grab one in the flesh at the upcoming OR (in the magazine ...read more