SNEWS Your source for outdoor, snow sports, and adventure travel news
The Voice captures five FOLIO: Awards for editorial excellence
The Voice, SNEWS’ premier bi-annual trade magazine, had five big wins this year at the coveted Folio: Awards. Folio:’s Eddie Awards are the largest and longest-standing recognition program in the magazine industry. Thousands of entries are received each year. In 2019, The Voice ...read more
Ron Griswell is on a mission to build a more diverse pipeline of talent in the outdoor industry
In 2013, Ron Griswell took a break from college at North Carolina Agricultural and Technical State University (NCA&TSU) to figure out what he wanted to do with his life. “I moved to Minneapolis and got into outdoor guiding and education,’” said Griswell, who took a job working ...read more
Bob Gore, inventor of Gore-Tex, has passed away at 83
Robert W. "Bob" Gore, the inventor of Gore-Tex and longtime CEO of W.L. Gore & Associates, passed away at his home in Earleville, Maryland, on September 17. The cause of death was not disclosed. He was 83. Born on April 15, 1937, in Salt Lake City, Gore's life was defined by ...read more
Industry Buzz: Latria Graham speaks out, get paid $50K to explore parks, outdoor subscription for women, outdoor education jobs
Industry headlines: Intriguing reads from around the web Latria Graham responds: After publishing a groundbreaking essay in Outside two years ago, the writer and activist has responded to the flood of readers who encountered her original piece and asked for advice about ...read more
Recent Press Releases
Since 1984, SNEWS has been the outdoor industry’s most trusted source for trade news, company and retailer profiles, outdoor politics and issues, gear trends, and important interviews with power players.
Catch up on all the stories that are making news in the outdoor industry
Industry Buzz: Racist vandalism in national park, BOA acquired for $454M, back up your DEI pledge, sustainability in the industry, adventure grants
Industry headlines: Intriguing reads from around the web Hateful vandalism in Tennessee: Officials are searching for suspects after someone vandalized the Great Smoky Mountains National Park entrance sign with a message that read “black lives don’t matter.” [CNN] BOA Technology ...read more
First Look: Verde's Multi-Channel Marketing Academy
In this episode of First Look, our Editor-in-Chief, Kristin Hostetter, sat down with Kristin Carpenter, Founder/CEO of Verde Brand Communications to discuss the Multi-Channel Marketing Academy. Some topics we cover: The format of the course How brands can cut through the ...read more
AdventureELEVATE's first virtual show was largely a success
We've heard the story dozens of times now. A big event was cancelled. A virtual substitute was conceived. It either worked—or it didn't. AdventureELEVATE, the annual networking and educational conference hosted by the Adventure Travel Trade Association (ATTA), followed this ...read more
Industry Buzz: REI launches new bike line, climbers using crags to protest, how oil companies lie about recycling, Mitsu Iwasaki, Burton's anti-racism
Industry headlines: Intriguing reads from around the web REI bets on itself: The retailer is expanding its house-branded line to include bikes and potentially footwear. [StoreBrands] Using crags as demonstration tools: Do climbers have a right to hang Pride and Black Lives Matter ...read more
5 Hispanic outdoor gear designers you should know
September 15 to October 15 marks National Hispanic Heritage Month and in honor of the rich cultural traditions of our Hispanic neighbors, friends, and colleagues, SNEWS would like you to meet five designers with roots in Mexico, Ecuador, and Peru. Some have worked in the industry ...read more
New SIA data paints a mixed picture for the snowsports industry
Snowsports Industries America released the first installment of a large, two-part consumer insights report this week, a look into changing behaviors and expectations among winter sports enthusiasts. The survey, titled “The Impacts of COVID-19 on Snowsports Consumer Trends and ...read more
Industry Buzz: Patagonia hides political message on clothing tags, body recovered in Colorado, ski ticket changes, Jeremy Jones, outdoor voters
Industry headlines: Intriguing reads from around the web Vote the assholes out: Patagonia hid a provocative message on the back of some clothing tags this season. People just recently noticed, and the revelation is now making waves on the internet. [BACKPACKER] Body recovered in ...read more
MEC will eliminate its co-op structure under new ownership
The Canadian retail chain Mountain Equipment Co-op announced yesterday a unanimous decision by its board of directors to sell substantially all of its assets to Kingswood Capital Management, a Los Angeles-based private investment firm. Under the new ownership, the 22-location ...read more
REI sells new campus to Facebook for $390 million
REI announced yesterday that it has sold its new, 400-square-foot office complex in Bellevue, Washington, to Facebook for $390 million, less than 30 days after putting it on the market and just three months after the outdoor retailer boycotted the tech giant for its handling of ...read more
The numbers don't lie: VF is serious about inclusion
VF Corporation released its 2020 Inclusion and Diversity Annual Profile to the public in recent days, providing an in-depth look at the company’s global efforts to create a highly inclusive culture that celebrates the diversity among its 50,000 employees. The report—the first ...read more
Industry Buzz: Big year for bikes, backpacker found dead, fishing participation increases, Alex Honnold gets married, National Clean Up Day
Industry headlines: Intriguing reads from around the web The most “interesting” year in decades: Why 2021 is shaping up to be one of the most eventful years in recent memory for the cycling industry. [Bicycle Retailer] Backpacker found dead: A black bear was discovered scavenging ...read more
Gearmunk postpones Thin Air Show for a second time
The much-touted virtual media show called Thin Air, originally scheduled to run in June and subsequently pushed to mid-September, has been postponed again, this time to an unspecified date later in the fall. The show's parent company, Gearmunk, maintains that the event will run, ...read more