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Sunlight Sports

The best of the best

A Grassroots Outdoor Alliance award is a very big deal. The group, which is a consortium of 64 independent outdoor specialty retailers and 68 vendor partners, represents the best of specialty retail. The awards, which will be given out on June 13, 2018 on night one of the ...read more

FinalStraw sucks drinks like a normal straw. But you don't throw it away.

Reusable straws that fold up like tentpoles

Ride the elevator with Miles Pepper, founder of FinalStraw.Did you know that Americans use 500 million single-use plastic straws every day—enough to wrap around Earth 2.5 times? Many of these straws end up in our oceans and landfills. FinalStraw is working to change that with the ...read more

Shannon Stowell talking for TEDxBend

"Change the world...take a vacation."

There is such thing as overtourism and it's leaving countries in worse shape than before tourists invaded.Adventure Travel Trade Association President Shannon Stowell starts off his TEDx Talk grim, with stories that challenge the common assumption that mass tourism generates ...read more

blonde woman shopping on amazon on her laptop, which shows a backpack

What's your Amazon strategy?

Successfully producing outdoor gear used to be such a simple endeavor: Make great product, then sell it through retail partners, or directly through a catalog or your own store. These days, the formula has become a lot more complicated. With the option to distribute through a ...read more