Boulder, Colorado (November 21, 2019) – Ultimate Direction, the leading brand in hydration and wearable gear innovations and supporter of world-class ambassadors, is proud to announce Rea Kolbl has become a world champion. In the Spartan 24-hour World Championship in Åre, ...read more
[Seattle, WA, July 15, 2019]—Nick Brown, founder of Nikwax, the global leader in waterproofing and cleaning for outdoor performance gear and apparel, was selected as the recipient of the prestigious “Outdoor Oscar” by the influential German trade publication, Outdoor.markt. Now ...read more
Nikwax, the global leader in waterproofing and cleaning for outdoor performance gear and apparel, is unveiling a new booth at Summer OR that will raise the bar on sustainable design. Renewable and recycled materials will be used for the entirety of the booth. Additionally, the ...read more
For the second consecutive year, rather than offer discounted holiday pricing, Good To-Go’s DoBetter campaign invited customers to join the brand in giving back. By donating one meal for every two purchased on their website, Good To-Go was able to send 768 meal portions to Team ...read more
With the help of enthusiastic, outdoor-loving, conservation-minded OR show-goers, Nikwax® raised $2300 for Protect Our Winters at Snow Show. For the second year in a row, the global leader in aftercare products for outdoor performance gear and apparel offered a happy hour to ...read more
Farm to Feet is introducing the Top Sheet Collection of graphic ski socks for Fall 2019. Three new designs, the Telluride, Mammoth, and Jamaica, join the popular Hailey to create the collection inspired by ski and snowboard culture and the locations they are named for. “When ...read more
SAN DIEGO – October 25, 2018 – BLDG Active™, the leader in bringing cutting-edge medical technologies to the active outdoor community announced today the addition of award-winning director and producer, Taylor Steele as Creative Director. BLDG Active’s flagship product, ACTIVE ...read more
SEATTLE, Wash. (September 12, 2018) – Heroclip, the first-ever hybrid gear clip that lets you hang just about anything, just about anywhere, has officially raised $1.1 million in seed funding. As a crowdfunded and investor-backed company that continues to eclipse growth ...read more
Lake Oswego, Oregon, June 5th, 2018 – Portland area handbag company Anabaglish has announced its recent rebrand from mo&co. bags. Handbags can be found under the company’s new name at specialty retail outlets and select online stores for Fall 2018. Anabaglish donates 5% of each ...read more
Trayvax, a US-based manufacturer of slim metal wallets and outdoor gear, is pleased to announce the first product in its ladies line of wallets, clutches and handbags. The Epiphany Clutch is now available for pre-sale. Orders begin shipping June 1st. “The Epiphany has been ...read more
FOR IMMEDIATE RELEASE ASHEVILLE, NC, May 2. French knife maker Laguiole Honoré Durand, announces an exclusive partnership with European speciality brand importer, Sport Hansa Inc. Sport Hansa will be tasked with positioning the premium brand in multiple retail channels ...read more
(CARLSBAD, CA—May 16, 2017)— PRO Compression, innovators in compression sock technology and products that are Made in the USA, releases their “Faith in the First Step” compression sock, a collaboration with elite runner and coach, Stephanie Bruce. The Limited Edition sock design ...read more
Tiffanie McKenzie, Tom Roth hired to support key markets on East Coast as company continues to post strong sales Boulder, Colo. - Dec. 20, 2016 - RockyMounts, the company that's stoked to carry and secure your prized possessions, today announced the appointment of its first ...read more
Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, announces today the launch of its partnership with Mountain Hub, a crowd-sourced real-time network that helps professionals and public engage with the most important current ...read more
The new Echo Meter Touch 2 and Echo Meter Touch 2 Pro plug-in modules, for iPhone and iPad, allow users to listen to, record, and identify a wide variety of bats by their ultrasonic echolocation calls. Previously only possible through the use of expensive scientific equipment, ...read more
Collection includes limited-edition, co-branded apparel, swimwear, sandals, and accessoriesROCKFORD, Mich. (May 08, 2017) – Just in time for hot summer days, two outdoor brands that share a deep connection to the water have teamed up to create a collection of exclusive products. ...read more
San Clemente, California (May 8, 2017) – Electric partners with the Surfrider Foundation by joining the Surf Industry Coastal Defender (SICD) program to aid in Surfrider’s fight to protect our oceans. As a SICD member, Electric pledges a percentage of proceeds from the sale of ...read more
Tim Don Debuts Recon Jet Smart Eyewear in Professional Triathlon Race Four-time world champion uses Recon Jet at Ironman 70.3 North American Pro Championships in St. George, Utah St. George, USA – May 8, 2017 – Recon Instruments, an Intel company, is proud to announce that their ...read more
Rapid City, SD (May 6, 2017) — Governor Greg Abbott declared May 6 as Youth Cycling Day in honor of today’s Strider Cup Race Presented by Dannon at Sundance Square in Fort Worth, Texas. May is also National Bike Month. Strider Sports, the world’s leading manufacturer and ...read more
FOR IMMEDIATE RELEASE Denver, CO- Rudy Project, winner of the #1 Most Worn Helmet at the IRONMAN® World Championship for six consecutive years, released news today that the long awaited Boost 01 is available and in stock in all colors. As Rudy Project’s first-ever road aero ...read more
HOOD RIVER, OR – Dakine is pleased to announce the appointment of Gabe Schroder to the role of mountain bike marketing manager. For the past two decades, Schroder has been raising the stoke of the outdoor and active sports industries through his passion for skiing, mountain ...read more
You're in an elevator bound for the 73rd floor with Aquabot president and founder, Nick Rhea. Here's his rap. Imagine this elevator gets stuck and we’re in here for hours. Because we have Aquabot we can keep cool, share water without spreading germs, irrigate any lacerations ...read more
Global marketing veteran will help drive LifeStraw’s global expansion LAUSANNE, Switzerland (May 4, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, hired Matt DeWitte as its head of marketing, effective ...read more
Bellingham, WA -- Mark King, founder and CEO of TrayvaxⓇ, a US-based manufacturer of slim metal wallets and outdoor gear, has launched a series of videos in search of influential CEOs and the President of the United States. Trayvax has set a goal of creating 5000 American jobs to ...read more