SIA

Nikwax, the international market leader in technical cleaners and waterproofing products for outdoor performance gear and apparel, has announced its product bottles will be made from 100% recycled plastic by 2020. Understanding the challenges associated with plastic, the brand is ...read more

SEATTLE, WA- For over twenty years, LINE Skis has been pushing the cutting edge of ski development. From its inception, the upstart brand has prided itself on innovative shapes, revolutionary design, and the unrelenting desire to redefine what it means to ski. It is from this ...read more

Teton Gravity Research recently premiered the release of Andy Irons: Kissed by God, a film about bipolar disorder and opioid addiction as seen through the life of three-time world champion surfer Andy Irons. The world premiere took place in Los Angeles on May 2nd, followed by two ...read more

Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, announces today the launch of its partnership with Mountain Hub, a crowd-sourced real-time network that helps professionals and public engage with the most important current ...read more

San Clemente, California (May 8, 2017) – Electric partners with the Surfrider Foundation by joining the Surf Industry Coastal Defender (SICD) program to aid in Surfrider’s fight to protect our oceans. As a SICD member, Electric pledges a percentage of proceeds from the sale of ...read more

HOOD RIVER, OR – Dakine is pleased to announce the appointment of Gabe Schroder to the role of mountain bike marketing manager. For the past two decades, Schroder has been raising the stoke of the outdoor and active sports industries through his passion for skiing, mountain ...read more

Lift 23 Corp. is pleased to announce that in conjunction with its retail partner Summit Ski and Snowboard (located in Framingham, MA), it donated 1,900 pairs of LIFT23-designed socks to Cradles to Crayons. Ed Del Guercio, LIFT23’s President and Founder, personally delivered the ...read more

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce its sponsorship of REI Outessa. The series of three-day outdoor events are designed to connect ...read more

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year partnership with the World Surf League (WSL). The brand has signed on as the ...read more

Terra Bella, CA - Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower, processor, and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited to announce the launch of its new packaging for their iconic ...read more

uvex leads N. American MTB market with unrivaled innovation and heritage Haverhill – April 25, 2017 – On the heels of uvex’s 90th anniversary in the action sports industry, the German-made brand is poised to dominate the N. American mountain biking market with the introduction of ...read more

Darn Tough Vermont Maintains Momentum, First Quarter Revenue Up 28 Percent - Prolific category increases empower retailers with high margins, strong sell-through - Northfield, VT. (April 20, 2017) – Darn Tough Vermont, the fastest growing American manufacturer of premium ...read more

Jackson, Wyo., April 18, 2017 – Croakies, the manufacturer of premium outdoor retention products, is pleased to announce it will be expanding its current, impressive roster of Everyday Adventurers in 2017. Croakies’ Everyday Adventurers program kicked off a year ago and marked ...read more

(ATLANTA, GA— March 29, 2017) -- Sleep technology innovator, Responsive Surface Technology, LLC (“ReST”) has partnered with Olympian and multiple time Ironman Champion triathlete, Andy Potts. As part of his training and recovery, Andy sleeps on a ReST Bed™ which was designed to ...read more

San Diego, CA (March 27th, 2017) – Seirus is pleased to debut their new Junior Collection for winter ’17-’18, featuring multiple styles and options for every youngster’s taste. Designed for a variety of cold weather activities from snowball fights and walking to school in the ...read more

Electric, a California based eyewear brand, has partnered with Chris Zaldain, an elite angler on the competitive freshwater bass fishing circuit. Chris is joining the best in class when it comes to freshwater fishing with an energy and style all his own. Chris continues to ...read more

San Clemente, California (March, 21, 2017) – Electric, the California based eyewear brand, recently announced a partnership with Todd Kline, both as an ambassador and to provide marketing support for the fishing market. Todd’s marketing experience in the surf industry combined ...read more

Salt Lake City, UT (Mar 21 2017) — Power Practical, a team of designers and makers of power products for active lifestyles and everyday living, is proud to announce the launch of the Jül: an intelligently designed tumbler that keeps hot beverages at the perfect temperature from ...read more

San Diego, CA (March 15th, 2017) - Seirus is pleased to debut their new face protection with Heatwave™ technology for winter ’17-’18, featuring the next evolution in warmth and comfort. Seirus’ Heatwave technology is designed with a dual stage heat system, both kinetic and ...read more