Women in the Outdoors

San Clemente, California (May 8, 2017) – Electric partners with the Surfrider Foundation by joining the Surf Industry Coastal Defender (SICD) program to aid in Surfrider’s fight to protect our oceans. As a SICD member, Electric pledges a percentage of proceeds from the sale of ...read more

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce its sponsorship of REI Outessa. The series of three-day outdoor events are designed to connect ...read more

PETERSBURG, Fla. (APRIL 30, 2017) – Cameron Dye and Lauren Goss claimed victories at the 34th annual St. Anthony’s Triathlon. World Champions, Olympians, and professional athletes from across the world comprised the field for this year’s race, making it one of the most ...read more

The North Shore eyewear brand that is known for their antiFOG lenses has added a lot to their collection for 2017. These additions are yet another step up for Ryders Eyewear who has surprised us with back-to-back, bike and adventure-relevant eyewear innovations for the past few ...read more

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year partnership with the World Surf League (WSL). The brand has signed on as the ...read more

Terra Bella, CA - Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower, processor, and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited to announce the launch of its new packaging for their iconic ...read more

Hell Yeah! Nat’l Tour Hosts Festivities at Mountain Khakis’ First Retailer, Jesse Brown’s Outdoors CHARLOTTE, N.C. – (April 27, 2017) - Mountain Khakis, a leading mountain town-inspired lifestyle apparel brand, brings its national Hell Yeah! Tour to Charlotte May 10-11, home to ...read more

Bloc Enterprises, LLC – makers of the first-ever portable and continuous, personal and pet water purification enhancement devices, the GoPure Pod™ and GoPure Pet™ – is honored to receive the 2017 Graphic Design USA American Package Design Award in the Health & Wellness category. ...read more

uvex leads N. American MTB market with unrivaled innovation and heritage Haverhill – April 25, 2017 – On the heels of uvex’s 90th anniversary in the action sports industry, the German-made brand is poised to dominate the N. American mountain biking market with the introduction of ...read more

Sierra Designs, the Colorado-based brand known for innovative outdoor products, is excited to announce another year of partnership with Packing It Out, a team of activists working to raise awareness of litter conditions along America’s trails. Sierra Designs is expanding its ...read more

Austin, Texas (April 21, 2017) - Outdoor adventure and action gear specialty retailer, Summit Sports, announces the launch of “OWN IT”, an initiative to minimize landfill waste, protect natural resources and assist in wildlife conservation while inspiring others to do the same. ...read more

Thousands Gather in St. Petersburg for the 34th Annual St. Anthony’s Triathlon PETERSBURG, FL (April 20, 2017) – World Champions, Olympians, and a well-rounded roster of professional athletes from across the world comprise the field for the 34th Annual St. Anthony’s Triathlon ...read more

Jackson, Wyo., April 18, 2017 – Croakies, the manufacturer of premium outdoor retention products, is pleased to announce it will be expanding its current, impressive roster of Everyday Adventurers in 2017. Croakies’ Everyday Adventurers program kicked off a year ago and marked ...read more

Sun Valley, ID. - Chums, accessories helping you hang on while you work or play, and sister brand Beyond Coastal, award-winning sun care products, are pleased to announce the hire of Colleen Gilligan who will lead all marketing operations for both brands out of the Sun Valley ...read more

Portsmouth, NH (April 18, 2017) – The new Women’s Adventure Travel apparel from Craghoppers is ready for prime time with the introduction of the Forester Jacket. Building in technologies and comfort, the Forester enables travelers to focus on the fun instead of the possible ...read more

OGDEN, Utah (April 12, 2017) — Suunto, a global leader in sports watches, dive computers and precision instruments, announces its sponsorship of the Discrete Cirque Series, the premiere short-distance, max-elevation trail running series in North America.  The Discrete Cirque ...read more

North Vancouver, BC (March 23, 2017) – ARC’TERYX Equipment, the leader in technical high-performance outerwear and equipment, proudly welcomes Michelle Parker to its athlete roster. Parker, an industry veteran and well-rounded athlete, epitomizes the Arc’teryx ethos and passion ...read more

(ATLANTA, GA— March 29, 2017) -- Sleep technology innovator, Responsive Surface Technology, LLC (“ReST”) has partnered with Olympian and multiple time Ironman Champion triathlete, Andy Potts. As part of his training and recovery, Andy sleeps on a ReST Bed™ which was designed to ...read more

Krimson Klover Announces Emelie Ortiz as lead of Marketing Department Boulder, Colo. (April 6, 2017) - Krimson Klover, the Colorado-based company known for inspired women’s clothing in outdoor, snow, and lifestyle, has hired Emelie Ortiz, a veteran in sport and active wear ...read more

Luvmother Retains What’s UP Public Relations as Agency of Record Montreal, Canada, April 6th 2017. Welcome Luvmother to the outdoor and snow specialty marketplace. Luvmother fine Merino children’s lifestyle and outdoor apparel is designed to provide warmth, durability and ...read more