Apparel

Boulder, Colorado - January 22, 2020 – Ultimate Direction, the leading brand in hydration and wearable gear innovations and supporter of world-class ambassadors, is proud to announce John Kelly is the 2020 MONTANE® Spine® Race champion. Called one of the most grueling endurance ...read more

Royal Robbins, the world’s leading sustainable travel apparel brand, today announced the launch of Hemp Travel Socks, a new product category specifically designed to meet the rigors of active travel through a highly sustainable material solution. Available in stores beginning ...read more

HINGHAM, MA (September 24, 2018) – Two marketing agencies, with deep roots in the outdoor industry, are merging to offer outdoor brands a complete brand and product marketing solution under one roof. Elevator Group, a leading strategic and creative agency known for launching ...read more

It's just you and Michael Akira West, founder of 686, in an elevator bound for the penthouse. Here's his 2-minute pitch on why his new Multi Jacket is the Next Big Thing. This is one jacket to rule them all. It’s a closet-slimming quiver-killer. For the first time in our ...read more

(CARLSBAD, CA—May 16, 2017)— PRO Compression, innovators in compression sock technology and products that are Made in the USA, releases their “Faith in the First Step” compression sock, a collaboration with elite runner and coach, Stephanie Bruce. The Limited Edition sock design ...read more

Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, announces today the launch of its partnership with Mountain Hub, a crowd-sourced real-time network that helps professionals and public engage with the most important current ...read more

Collection includes limited-edition, co-branded apparel, swimwear, sandals, and accessoriesROCKFORD, Mich. (May 08, 2017) – Just in time for hot summer days, two outdoor brands that share a deep connection to the water have teamed up to create a collection of exclusive products. ...read more

San Clemente, California (May 8, 2017) – Electric partners with the Surfrider Foundation by joining the Surf Industry Coastal Defender (SICD) program to aid in Surfrider’s fight to protect our oceans. As a SICD member, Electric pledges a percentage of proceeds from the sale of ...read more

Contact: Elizabeth Carey970-963-4873 ext. [email protected] Smartwool Elevates Adventure-Ready Fall 2017 ApparelVersatile and stylish performance-based layers feature new fits and designs STEAMBOAT SPRINGS, Colo. (May 5, 2017) — Smartwool announces the launch ...read more

FOR IMMEDIATE RELEASE Denver, CO- Rudy Project, winner of the #1 Most Worn Helmet at the IRONMAN® World Championship for six consecutive years, released news today that the long awaited Boost 01 is available and in stock in all colors. As Rudy Project’s first-ever road aero ...read more

HOOD RIVER, OR – Dakine is pleased to announce the appointment of Gabe Schroder to the role of mountain bike marketing manager. For the past two decades, Schroder has been raising the stoke of the outdoor and active sports industries through his passion for skiing, mountain ...read more

Lift 23 Corp. is pleased to announce that in conjunction with its retail partner Summit Ski and Snowboard (located in Framingham, MA), it donated 1,900 pairs of LIFT23-designed socks to Cradles to Crayons. Ed Del Guercio, LIFT23’s President and Founder, personally delivered the ...read more

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce its sponsorship of REI Outessa. The series of three-day outdoor events are designed to connect ...read more

WICHITA, KS – May 2, 2017 - INVISTA'sCORDURA® brand announces its new collaboration with leading global wool yarn producer Südwolle Group, as the two work together to create a variety of endurance nylon 6,6/wool blend yarns designed to meet the needs of the modern consumer. The ...read more

For Immediate Release Luvmother Expands Collection to Include Infant and Pre-Tween, Bringing Fine Merino to All Youth Stages Montreal, Canada, May 2, 2017.Luvmother, a hip, emerging boutique-quality brand in outdoor and childrens’ apparel has expanded their line for fall of ...read more

(Irvine, CA – May 2, 2017) Zamst, a global leader in high-performance sports injury prevention and protective equipment, announces the renewal of their partnership with Canadian professional ice hockey player, Ryan Getzlaf, as his performance compression and bracing support ...read more

WILLISTON, VT. (May 1, 2017) Dale of Norway, known worldwide for their premium Norwegian made sweaters and weatherproof outerwear, is pleased to announce that Scott and Heidi Godsil of SPG Group are the new sales representatives for CO, UT, WY and NM. The Godsil’s will ...read more

PETERSBURG, Fla. (APRIL 30, 2017) – Cameron Dye and Lauren Goss claimed victories at the 34th annual St. Anthony’s Triathlon. World Champions, Olympians, and professional athletes from across the world comprised the field for this year’s race, making it one of the most ...read more