Interviews

Ever since 36-year-old Tommy Danger left behind the flatlands of Indiana—and his past as a poor, overweight kid nicknamed Fat Tom who liked to catch frogs and snakes just for fun—he's been obsessed with adventuring and pushing the limits in running, biking, high altitude ...read more

ORCA CEO Cliff Walker spends much of the year on the road, in business attire, selling his brand's coolers and drinkware. So when he’s home working in the Nashville headquarters, he comes casual, dressed in earth-toned shorts and a T-shirt. That down-to-earth approach is a good ...read more

Elísabet Elfa Arnarsdottir grew up in Iceland. Playing outside and exploring the country’s vast wilderness was part of everyday life—and so was wearing functional outdoor clothing that had zero style. So Arnarsdottir made her own. Now, she’s making clothes for the world. As a ...read more

A 2016 survey conducted by the National Park Service found that less than 20 percent of park visitors were non-white. For many reasons, including economic and safety issues, the outdoors can be intimidating, particularly for people of color. Chevon Powell, founder of  Golden ...read more

Buena Vista's The Trailhead is smack in the heart of Colorado Fourteener country—a short drive from 15 of the monster peaks. But for all outdoor recreation in the area, the shop's marketing manager, Susan Wood, and other businesses felt the town still lacked opportunity for the ...read more

Len Necefer has a Ph.D in engineering and public policy. It might not surprise you, then, that his outdoor apparel company is about far more than the gear. Natives Outdoors is a B Corp that shares profits with Native communities, and Necefer is working to take back ...read more

You won’t find Jeremy Hale wearing jeans. Whether he’s in the office, out hiking, or enjoying time off at his family’s cabin in New York, he’s wearing Chinos. Specifically, Mountain Khakis Chinos. “I’m a Chino guy,” he told us last week before he officially started as the ...read more

Bronx native Mirna Valerio first laced up running shoes for a 5K—and just kept going. She now has almost a dozen 50K trail ultramarathons under her belt and is well-known in the ultra world and on social media as The Mirnavator and author of the memoir A Beautiful Work in ...read more

There’s hiking like it’s your job—and hiking because it actually is your job. This summer, the lucky employees of Steamboat Springs, Colorado-based Big Agnes (plus sister businesses Honey Stinger and retailer BAP) are in the latter category. The brands are staging an ambitious ...read more

Joe Prebich has a theory: Emerging outdoor enthusiasts come for the lifestyle apparel and stay for the technical goods. As climbing gyms explode and the more seasoned indoor climbers literally seek new heights, Mammut—and the industry as a whole—have an opportunity to help ...read more

Colorado Gov. John Hickenlooper is the kind of guy who will stand up in front of a room of outdoor industry professionals, realize he’s overdressed, pause to take off his tie, and then keep speaking as if nothing happened. Before he was governor, before he and three friends ...read more

Pulitzer Prize-winning reporter, columnist, and author Timothy Egan spent years covering the West—past and present—as a correspondent for The New York Times. His books have covered everything from the origins of the U.S. Forest Service to exploration of the Pacific Northwest to ...read more

When he's not obstacle course racing, surfing, biking, or trail running, Craig Cooper—former co-host of the CNBC outdoor investment show “Adventure Capitalists”— is looking for the next best company to invest in. Next week, he's joining the outdoor industry to judge startup ...read more

Maybe you've heard of Norrøna, but it's probably not your first choice when it comes to outdoor apparel. At least not yet. The Norwegian brand is in its 90th year of making technical outerwear for a wide range of mountain athletes—from polar explorers to downhill mountain ...read more

On Aug. 1, Indigenous Women Hike Founder Jolie Varela and a dozen other indigenous women will take their first steps on the 210-mile-long Nuumu Poyo, more widely known as the John Muir Trail in the Eastern Sierra Nevadas. The three-week journey is unlike anything Varela has done ...read more

The same year Jen McLaren bought her first road bike, she completed her first century ride with the Smartwool team, traveling from Steamboat Springs, Colorado, to Salt Lake City, Utah, for Outdoor Retailer. She’s been riding ever since and this year on the way to Outdoor ...read more

What's happened to Jim Lamancusa is every startup owner's dream. Since launching Cusa Tea in May 2017, the company has rapidly expanded distribution of premium instant tea packets to more than 750 retail locations in the natural grocery, conventional grocery and outdoor ...read more

When Cailin O’Brien-Feeney attended Lewis and Clark College in Portland, Oregon, more than a decade ago, he was introduced to backcountry skiing, went on his first overnight rafting trip on the Rogue River, and explored the wonders of the redwood forests and Sierra Nevada ...read more

We’ve heard lots of chatter from Outdoor Retailer attendees wondering how to plan their show calendars. Most of the questions revolve around the November Winter Market and the January OR + Snow Show: How will they be different and how will they be the same? Show Director Marisa ...read more

Flavie Dokken’s first experience with cannabis as a training recovery tool was a decade ago, back when she was still a bodybuilder. Then, she used it to heal from severe stress fractures from her time serving in the U.S. Army. Now as a competitive ultrarunner based in Boulder, ...read more

At the end of last year, the community of Montpelier, Vermont, was crushed when Onion River Sports turned off the lights after 44 years in business. But behind the walls, something was cooking. Former manager Kip Roberts and his wife, Jen, were in talks about owning a bike shop ...read more

Pro adventurer Pete Ripmaster, 41, has been home in Asheville, North Carolina, for a whole month and he still can't wrap his mind around what he considers to be the most intense trip of his life. Understandably. After 26 days, 13 hours, and 44 minutes mostly alone in the Alaskan ...read more