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In an effort to grow further into the brick-and-mortar retail market, Backcountry, the outdoor gear brand and digital marketplace, announced plans this week to open two new storefronts in Park City, Utah, and Boulder, Colorado. Both will open in May, company leaders say. The idea ...read more
When The Outbound Collective needed to fill a new customer success position last September, CEO and co-founder Brian Heifferon decided to skip advertising the job in the usual places in favor of a new approach: posting the position on just one, the In Solidarity Project’s job ...read more
On Wednesday, Sea to Summit issued a voluntary recall of certain ranges of Alpha and Sigma camp pots. The pots’ handles lock in place via a black nylon latch which, when not engaged properly, may cause the pot to “become unstable and pose a burn or scald hazard,” according to ...read more
Last month, Dick’s Sporting Goods (DSG) announced plans to launch two new outdoor-centric stores under a new brand name, Public Lands, and placed outdoor industry veteran Todd Spaletto at the helm. This week, DSG made another big launch announcement: The sporting goods giant ...read more
Market projections indicate that now is a very good time to get into CBD, and Kelty seems to have taken notice. The Colorado-based camping brand, owned by Exxel Outdoors, launched a new line of CBD products yesterday—a collection of sprays, lotions, and salves billed as recovery ...read more
After 10 years building its foothold in the U.S. snowboard market, California-based Jones Snowboards announced today that the brand will start selling apparel for the first time later this year. A new line of outerwear including jackets, bibs, pants, and base layer pieces will ...read more
The pandemic has not been kind to independent sales reps. With in-person meetings cancelled for months on end, reps have had to navigate business in 2020 without (arguably) the most powerful tool in their professional arsenal: the ability to show products directly to potential ...read more
For the first time since their introduction in 2018, REI's groundbreaking Product Impact Standards—a series of requirements companies must meet if they wish to stay on the retailer's shelves—have received an update. Initially conceived to support ethical production practices and ...read more
At this point, it's something of a tradition in the outdoor industry: Every year on Black Friday, just as predictably as shoppers outlay vast sums of cash for new gear, we can all count on Patagonia to release an attention-grabbing sustainability campaign encouraging them to do ...read more
In an internal memo circulated to employees this week, Dick's Sporting Goods has announced that Todd Spaletto, the former group president of Wolverine Worldwide and global president of The North Face, has been hired as president of Public Lands, the new specialty outdoor chain ...read more
Additional reporting and writing by SNEWS contributing editor Kiran Herbert On October 31, 2019, The Colorado Sun broke a huge story that became one of the year’s biggest scandals in the outdoor industry. According to the Sun, the large online retailer Backcountry.com had engaged ...read more
Snowsports Industries America has officially released its annual participation report for the 2019-2020 season—a data-driven glimpse into the demographics of Americans who recreated outdoors last winter. While it's notoriously difficult to use data like these to predict trends ...read more
Face masks are part of our everyday gear kits nowadays and having only one will not suffice. Tons of brands have jumped into the mask-making business and more are getting into it by the day. Most recently, Helly Hansen launched one made of their moisture-wicking LIFA fabric and ...read more
VF Corporation, the parent company of Smartwool, Timberland, and The North Face, announced today that it has signed a definitive merger agreement to acquire the direct-to-consumer streetwear company Supreme. The deal is set to be completed before the end of the year. Supreme, ...read more
"If there's any pattern to all this, it's to expect delays. Which categories, brands, or products—that's anybody's guess. It's best to just assume everything will be delayed and end up pleasantly surprised if it's not." That's Eastside Sports owner Todd Vogel's take on the state ...read more
This is the third part in a series of three stories highlighting the creative ways outdoor businesses have pivoted during the pandemic-era. Their solutions may seem small, but the ideas have huge impacts. Be sure to read part 1 about prAna and part 2 about Selk’bag, too. United ...read more
On Wednesday, YETI issued a voluntary recall of its Rambler 20-oz. Travel Mug with Stronghold Lid, citing two reports of the mug's magnetic slider "being ejected after being sealed with hot liquid." The products were sold nationwide in October 2020 for about $35. No injuries ...read more
In the last few years, full-time diversity, equity, and inclusion (DEI) managers have become more and more common in the outdoor industry. From big conglomerate players like VF Corporation to forward-thinking individual brands, businesses in our space are starting to recognize ...read more
This is the second part in a series of three stories highlighting the creative ways outdoor businesses have pivoted during the pandemic-era. Their solutions may seem small, but the ideas have huge impacts. Read part 1 about prAna here. Seeing and feeling a new product in person ...read more
This is the first part in a series of three stories highlighting the creative ways outdoor businesses have pivoted during the pandemic-era. Their solutions may seem small, but the ideas have huge impacts. Read part 2 about Selk'bag here. Read part 3 about United By Blue here. ...read more
It's been 10 years since The North Face launched its widely praised charitable giving initiative Explore Fund, which has provided millions of dollars to outdoor nonprofits over the years. With a stated mission of enabling exploration and fostering a love of wild places, Explore ...read more
Naomi Blackman and Mikayla Wujec, the 31-year-old co-founders of Alder Apparel, have been friends since childhood. Before founding the Toronto-based women’s outdoor clothing company, Blackmen spent a decade working in marketing, including at the retail chain Joe Fresh. Wujec’s ...read more
Sea to Summit dropped some big news today about its Spring '21 lineup. After more than three years of research and development, the brand will make its first play in the lightweight tent market with two new backpacking models, the Alto and the Telos, which customers can get their ...read more
Speaking with brands about their challenges with supply chains this year, you hear the word "whiplash" thrown around pretty often. "Roller coaster" comes up a lot, too. Both feel highly appropriate. In March and April, as retailers shut down and consumer demand for outdoor ...read more