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Kristin Hostetter
SNEWS is your trusted source for all outdoor and adventure travel trade news. We break important outdoor news first, so if you want to stay ahead of the curve, SNEWS is your site.
Aside from the fastest, most accurate and authoritative outdoor industry news, outdoor gear news, and outdoor retail news, you'll also find stories and interviews that will give you a deeper understanding of the outdoor and adventure travel industries.
Not only do we talk to the movers and shakers of the industry, we're also always on the lookout for newcomers onto the outdoor scene who can provide fresh perspectives.
We don't shy away from controversial outdoor issues, but we treat these issues in a fair and balanced manner.
I am a veteran and an outdoor enthusiast who has spent the last 10 years working in the outdoor industry. Without a doubt, our industry is the first in which I experienced the same level of camaraderie and commitment to purpose as I did during my 22 years in the Navy on active ...read more
Outdoor guides and adventure travel companies are known to adapt to any situation. A thunderstorm sweeps through camp; a client rolls his ankle on a talus field; your co-guide suffers from altitude sickness at basecamp. Guides are no strangers to mitigating risk in the field, and ...read more
This week, SIA announced the launch of a new campaign aimed at rallying the winter outdoor community around immediate, achievable climate action. The new initiative is called ClimateUnited, and already some big brands in the winter sports industry—Burton, K2, and Rossignol among ...read more
The outdoor industry, more than most, is keenly aware of the effects of climate change and, in particular, the need to create greener supply chains. It’s the reason more than 377 outdoor brands have joined the Plastic Impact Alliance, committing to making our industry more ...read more
Industry headlines: Intriguing reads from around the web Colorado fires get worse: The Centennial State is fighting its largest wildfire in history. [Vox] Hydro Flask wins prestigious award: The brand recently received the National Park Trust American Park Experience Award. It’s ...read more
We know you've got amazing new products coming down the line for Fall/Winter 2021 that you can't wait to get in front of retailers and the rest of the outdoor industry. Here's your chance. "The Voice 50" is our highly coveted, semiannual selection of the best products the ...read more
There's no question we're all eager to get back to in-person trade shows. Virtual events have come a long way this year, but as we've seen after multiple valiant attempts at replacing the real thing, people are still desperately hungry to meet and do business face to face. ...read more
Industry headlines: Intriguing reads from around the web Missing hiker found alive: A 38-year-old woman who went missing in Zion National Park almost two weeks ago was discovered alive over the weekend. [CNN] Climate change and the election: Follow this comprehensive guide to ...read more
In this edition of Straight Talk, Editorial Director Kristin Hostetter sits down for a free-wheeling Zoom conversation with Jeremy Jones, pro snowboarder and founder of Protect Our Winters and Jones Snowboards. The two, who are first cousins, talk about how Jones’ new ...read more
Speaking with brands about their challenges with supply chains this year, you hear the word "whiplash" thrown around pretty often. "Roller coaster" comes up a lot, too. Both feel highly appropriate. In March and April, as retailers shut down and consumer demand for outdoor ...read more
Industry headlines: Intriguing reads from around the web Tommy Caldwell bashes Trump: The president is going to “ruin rock climbing,” the pro climber wrote in a recent op-ed. [Rock and Ice] The North Face invests in diversity: The brand has put $7 million into a new initiative ...read more
2020 will go down as the year of the pivot. The year of Zoom. The year of social distancing, masks, hand sanitizer. The year that we didn’t think we’d ever adapt, but we did. Remember a million years ago when we last convened for Outdoor Retailer Winter Market + Snow Show last ...read more
When it comes to trade shows, we're still in limbo across most of the industry. The old way of doing business—thousands of people gathering in a convention center—is still a long way off. Outdoor Retailer announced yesterday that its winter trade show, originally scheduled for ...read more
Industry headlines: Intriguing reads from around the web Taking a stand: Sunlight Sports in Cody, Wyoming, posted an admirable and unequivocal message on Facebook this week. Customers who exhibit intolerant, hateful behavior will no longer be welcome in the store, the owners ...read more
It was hard not to see this coming. Outdoor Retailer announced today that, in light of ongoing challenges presented by the coronavirus pandemic, the 2021 Snow Show will adapt to a completely virtual format, just as the 2020 Summer Market did in July. The original show, scheduled ...read more
VF Corporation announced today that, as part of wider organizational changes meant to better align the company's leadership, Steve Murray will be promoted to global brand president of The North Face. Murray replaces former TNF president Arne Arens, who will leave VF to pursue ...read more
Despite a large grassroots effort organized in recent weeks to save the struggling Canadian co-op MEC from being sold to an American investment firm, it appears the acquisition will proceed. This month, British Columbia supreme court justice Shelley Fitzpatrick green-lighted the ...read more
The Bureau of Land Management's controversial acting director, William Perry Pendley, has refused to comply with a judge's order requiring that he step down from his post at the agency—a job he has held unlawfully for more than 400 days. Brian Morris of the U.S. District Court ...read more
Industry headlines: Intriguing reads from around the web “Reparations” for Black customers: Rivendell Bicycle Works in California has implemented a program to offer Black consumers a 45 percent discount on bikes and frames, an effort the brand is calling its “Black Reparations ...read more
In honor of Indigenous Peoples’ Day this year, SNEWS talked to four Native and Indigenous designers who bring their wisdom and talents to the outdoor industry. Dewayne Dale Jr., Diné, freelancer and former innovation designer at KEEN and Chrome Industries Before becoming a ...read more
It’s that time of year: In almost every business conversation I’ve had over the last month, I hear about the strategic planning, the sales meetings, the budget meetings that we’re all involved in. In many ways, they’re exhausting, but they’re also exciting. At least for me. I ...read more
Industry headlines: Intriguing reads from around the web Warren Miller’s new flick: Check out the preview for “Future Retro,” the latest film from Warren Miller. Helping employees vote: Outdoor leaders describe why and how they’re helping their teams get to the polls next month. ...read more
Pocket Outdoor Media, the Colorado-based market leader in active lifestyle publishing (and SNEWS’ parent company), announced today the acquisition of three new properties: the decades-old climbing magazine Rock and Ice, Trail Runner, and Gym Climber, all formerly produced by Big ...read more
Amidst the coronavirus pandemic, the travel slush fund will save skiing this winter. Unable or unwilling to book expensive air-travel vacations to the Alps (Americans need not apply), Canadian Rockies (ditto because we’re such maskless hosers), and perhaps even the Mountain West ...read more
