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Kristin Hostetter
SNEWS is your trusted source for all outdoor and adventure travel trade news. We break important outdoor news first, so if you want to stay ahead of the curve, SNEWS is your site.
Aside from the fastest, most accurate and authoritative outdoor industry news, outdoor gear news, and outdoor retail news, you'll also find stories and interviews that will give you a deeper understanding of the outdoor and adventure travel industries.
Not only do we talk to the movers and shakers of the industry, we're also always on the lookout for newcomers onto the outdoor scene who can provide fresh perspectives.
We don't shy away from controversial outdoor issues, but we treat these issues in a fair and balanced manner.
The outdoor content creator known as Dr. Kiona (she prefers not to use her last name publicly) is not your typical influencer. Founder of the blog How Not To Travel Like A Basic Bitch, the Texas-based entrepreneur with a PhD in nutritional science uses her brand to ...read more
REI announced today that the company will become Climate Neutral Certified in 2020, officially completing a goal laid out by former CEO Sally Jewell in 2006. The company has also pledged to reduce its carbon emissions—raw carbon output, as opposed to net output, which can be ...read more
After a three-and-a-half month search, Patagonia has named its new CEO. Ryan Gellert will rise from within the company’s ranks to take on the new role. For more than five years, Gellert has served as the brand’s general manager of Europe, the Middle East, and Africa (EMEA). ...read more
Members of the struggling Canadian retailer Mountain Equipment Co-op have raised more than $90,000 in recent days to prevent an American investment firm, Kingswood Capital Management, from acquiring the company. More than 132,000 people have also signed a petition opposing the ...read more
Industry headlines: Intriguing reads from around the web Hateful vandalism in Tennessee: Officials are searching for suspects after someone vandalized the Great Smoky Mountains National Park entrance sign with a message that read “black lives don’t matter.” [CNN] BOA Technology ...read more
The Voice, SNEWS’ premier bi-annual trade magazine, had five big wins this year at the coveted Folio: Awards. Folio:’s Eddie Awards are the largest and longest-standing recognition program in the magazine industry. Thousands of entries are received each year. In 2019, The Voice ...read more
Robert W. "Bob" Gore, the inventor of Gore-Tex and longtime CEO of W.L. Gore & Associates, passed away at his home in Earleville, Maryland, on September 17. The cause of death was not disclosed. He was 83. Born on April 15, 1937, in Salt Lake City, Gore's life was defined by ...read more
Industry headlines: Intriguing reads from around the web Latria Graham responds: After publishing a groundbreaking essay in Outside two years ago, the writer and activist has responded to the flood of readers who encountered her original piece and asked for advice about ...read more
In this episode of First Look, our Editor-in-Chief, Kristin Hostetter, sat down with Kristin Carpenter, Founder/CEO of Verde Brand Communications to discuss the Multi-Channel Marketing Academy. Some topics we cover: The format of the course How brands can cut through the ...read more
In this episode of First Look, our Editor-in-Chief, Kristin Hostetter, sat down with Kristin Carpenter, Founder/CEO of Verde Brand Communications to discuss the Multi-Channel Marketing Academy.
We've heard the story dozens of times now. A big event was cancelled. A virtual substitute was conceived. It either worked—or it didn't. AdventureELEVATE, the annual networking and educational conference hosted by the Adventure Travel Trade Association (ATTA), followed this ...read more
Industry headlines: Intriguing reads from around the web REI bets on itself: The retailer is expanding its house-branded line to include bikes and potentially footwear. [StoreBrands] Using crags as demonstration tools: Do climbers have a right to hang Pride and Black Lives Matter ...read more
September 15 to October 15 marks National Hispanic Heritage Month and in honor of the rich cultural traditions of our Hispanic neighbors, friends, and colleagues, SNEWS would like you to meet five designers with roots in Mexico, Ecuador, and Peru. Some have worked in the industry ...read more
Snowsports Industries America released the first installment of a large, two-part consumer insights report this week, a look into changing behaviors and expectations among winter sports enthusiasts. The survey, titled “The Impacts of COVID-19 on Snowsports Consumer Trends and ...read more
In 2013, Ron Griswell took a break from college at North Carolina Agricultural and Technical State University (NCA&TSU) to figure out what he wanted to do with his life. “I moved to Minneapolis and got into outdoor guiding and education,’” said Griswell, who took a job working ...read more
Industry headlines: Intriguing reads from around the web Vote the assholes out: Patagonia hid a provocative message on the back of some clothing tags this season. People just recently noticed, and the revelation is now making waves on the internet. [BACKPACKER] Body recovered in ...read more
The Canadian retail chain Mountain Equipment Co-op announced yesterday a unanimous decision by its board of directors to sell substantially all of its assets to Kingswood Capital Management, a Los Angeles-based private investment firm. Under the new ownership, the 22-location ...read more
REI announced yesterday that it has sold its new, 400-square-foot office complex in Bellevue, Washington, to Facebook for $390 million, less than 30 days after putting it on the market and just three months after the outdoor retailer boycotted the tech giant for its handling of ...read more
VF Corporation released its 2020 Inclusion and Diversity Annual Profile to the public in recent days, providing an in-depth look at the company’s global efforts to create a highly inclusive culture that celebrates the diversity among its 50,000 employees. The report—the first ...read more
Industry headlines: Intriguing reads from around the web The most “interesting” year in decades: Why 2021 is shaping up to be one of the most eventful years in recent memory for the cycling industry. [Bicycle Retailer] Backpacker found dead: A black bear was discovered scavenging ...read more
The much-touted virtual media show called Thin Air, originally scheduled to run in June and subsequently pushed to mid-September, has been postponed again, this time to an unspecified date later in the fall. The show's parent company, Gearmunk, maintains that the event will run, ...read more
Industry headlines: Intriguing reads from around the web Climbing chalk is safe: A new study suggests powdered climbing chalk is unlikely to transmit the coronavirus. [Climbing] Patagonia’s new film: Don’t miss “Public Trust,” premiering September 25, about the ongoing battle for ...read more
It's hard to believe, but the latest data from the Outdoor Recreation Roundtable showing a 65 percent year-over-year decrease in sales among outdoor businesses actually counts as good news. Of course, it's all about context. ORR, in partnership with the Oregon State University ...read more
Industry headlines: Intriguing reads from around the web A tragic loss: Janette Heung, former deputy director at the Colorado OREC office, died in a climbing accident in Wyoming this weekend. Our hearts go out to her family, friends, and colleagues. Fires ravage California: The ...read more
