Our editorial team has decades of experience in the outdoor industry and we are the industry's most trusted source for news. SNEWS: We know outdoors.
Kristin Hostetter
SNEWS is your trusted source for all outdoor and adventure travel trade news. We break important outdoor news first, so if you want to stay ahead of the curve, SNEWS is your site.
Aside from the fastest, most accurate and authoritative outdoor industry news, outdoor gear news, and outdoor retail news, you'll also find stories and interviews that will give you a deeper understanding of the outdoor and adventure travel industries.
Not only do we talk to the movers and shakers of the industry, we're also always on the lookout for newcomers onto the outdoor scene who can provide fresh perspectives.
We don't shy away from controversial outdoor issues, but we treat these issues in a fair and balanced manner.
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Tariffs on Chinese imports were slated to increase earlier this month, but President Donald Trump put that on hold in the hopes that he'd negotiate with China. ...read more
Study after study has confirmed what we already knew: the outdoors heals us in ways that other antidotes don't. For Brandon Kuehn, an Iraq War veteran, reaching for a literal, physical summit helps him face a range of trauma, including post-traumatic stress disorder. This ...read more
Truth: Single-use plastic sucks. We all know it. So let’s do something about it at our biggest convergence as an industry: Outdoor Retailer. Minimizing our impact on the planet is central to so many of our brands, yet we consume untold amounts of single-use plastic at our most ...read more
Picking up trash is cool, partly thanks to UCO Gear's social media movement. Four years ago, the Washington-based brand launched the #TrashTag Project to encourage people to clean up litter on trails, parks, beaches, and city sidewalks, and post about it to inspire others to do ...read more
Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Taylor Pawley, Sunny Eaton, Karin Balsley, and Ashley Giordano, of Women Overlanding the World Retreats. We are a group ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Hydro Flask has its own song! The song is part of the "Let's Go" brand campaign launch and the first in a series of artist collaborations the brand will develop ...read more
Established in 1979, Alpenglow Sports is Tahoe City, California’s prime shop for everything outdoor. When snow is falling, Alpenglow is a go-to shop for backcountry skiers and snowboarders. During the summer months, it switches gears and becomes a general outdoor goods shop for ...read more
Our friends at National Park Trips Media put together this 20-question quiz with stunning photos of different locations. Maybe you've never been to any of these sites or maybe you've been to all of them. Take 5 minutes to test yourself here. Plus, read our story about new ...read more
As the outdoor movement gains momentum by the day, brands and retailers are pondering, "Who is my next customer?" ISPO, the German trade fair, and the market research institute Rheingold partnered to provide new insights into current and prospective outdoorists, and the way they ...read more
At the end of any given trade show, outdoor retailers are left with stacks and stacks of paper catalogues from various brands. They have to make the choice to either ship them home to their store, pack them in their luggage, or toss them out. "The carbon footprint gets to be ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. After a 1 percent gain in sales over 2017, L.L.Bean's directors are bringing back 5 percent annual pay bonuses for about 5,400 year-round employees and an ...read more
In Salt Lake City this week, the RV industry gathered for a new trade show: RV Experience, or RVX. Judges awarded nine brands out of 450 RVs for innovation across the following categories: Outdoor Adventure, Family Friendly, Van Life, City Escape, Destination Camping, ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. On Thursday, the Senate Energy Committee met to talk about outdoor recreation access, infrastructure, and permitting. This is the first step in what could be ...read more
Think about how you map your runs. Maybe it's down the street, to the park, around the park, and back. But it's doubtful your route includes running every single street in your city. After living in San Francisco on and off for his whole life, Salomon athlete Rickey Gates wanted ...read more
Water lapping and boats bumping against the docks. The sun's reflection shimmering and dancing across the water. The smell of warm plastic kayaks and seafood. Located in the idyllic fishing village of Wickford in the ocean state, kayaking isn't just a hobby—it's a lifestyle. ...read more
Some snowshoers work up a sweat just by adjusting their bindings at the trailhead. MSR’s new Paragon binding system—launching September 2019—re-engineers and simplifies the task by introducing a pull tab for easier strap adjustments for the perfect fit. After sliding my boot ...read more
Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Alison Hill and Tara Lundy, the leaders at LifeStraw. The LifeStraw Home is a premium water filter pitcher that protects ...read more
The 12th state to create a government office dedicated to promoting the outdoor recreation economy, New Mexico lawmakers voted last night to establish an Outdoor Recreation Division—and the effort takes a different flavor in the Land of Enchantment. While rafting and biking have ...read more
The president's signing of a massive conservation and recreation act is a gift to every American, Outdoor Industry Association's Amy Roberts wrote on Tuesday. When Donald Trump put ink to paper at 1:45 p.m. Eastern Time, he marked a moment outdoor advocates, environmentalists, ...read more
We work in a passion-based industry, and most of us love what we do, but that doesn’t mean we should get punished for it by making less. Talking about money can be uncomfortable. In fact, it’s kind of a taboo. So how do you know if your salary is fair? The goal of this survey is ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Good news for Hydro Flask: Helen of Troy Ltd. is exploring the divestiture of its personal care business to focus more attention on its leadership brands, such ...read more
Last weekend, more than 20,000 paddling enthusiasts attended Canoecopia in Madison, Wisconsin. Hosted by Rutabaga Paddlesports, Canoecopia is called the “World’s Largest Paddlesports Expo. Canoecopia is all about personal connections, between people and people and people and ...read more
Cycling brands and suppliers will join outdoor exhibitors and retailers at the November Outdoor Retailer show, following the cancellation of Interbike 2019. "We're excited to bring outdoor and bike together at Outdoor Retailer as we launch the winter season," Vice President and ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Protect Our Winters launched POW Climb today with their newest alliance member, Tommy Caldwell, and with the support of new partners La Sportiva and the American ...read more
