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Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with Brian Johnson, founder of Uncommon Green.Uncommon Green’s College Town Insulated Pint Tumblers are now available in COLOR! ...read more

Located near the Appalachian Trail and in one of the top fly-fishing areas in the U.S., Mahoney's Outfitters is a go-to stop for outdoor adventurers in Tennessee. Soon, the city will even have its own mountain biking park. "We've never had anything like that in Johnson City," ...read more

Celebrating groundbreaking achievements in outdoor gear, the inaugural Outdoor Retailer Innovation Awards honored new products that change the way we adventure outdoors. From sustainable solutions to revolutionary creations, 20 distinguished judges with backgrounds in retail, ...read more

Beezer Molten is a busy guy. The owner of Half-Moon Outfitters runs eight stores scattered across Georgia and South Carolina. He founded the first 25 years ago, and since then, he's been on a mission to make his buildings the most eco-friendly they can be. "To me, it's the best ...read more

When PrimaLoft took home the overall Innovation Award at Outdoor Retailer Winter Market last Thursday for its biodegradable synthetic insulation, little did we know the brand had another invention up its sleeve. On Tuesday, PrimaLoft announced its new Bio performance fabric, a ...read more

Four years ago, when a product manager at PrimaLoft asked in the midst of a research and design meeting whether they could make a jacket that would break down if buried in the backyard, people laughed. But that's exactly with PrimaLoft did. In fall 2020, PrimaLoft's ...read more

With the show floor cut in half, booths relegated only to the upper level, wider aisles, and plentiful gathering spaces that offered room for show-goers to really stretch out, this Winter Market was smaller and quieter than any before. Some exhibitors we spoke with felt it was a ...read more

Varying levels of excitement, hope, and anxiety reached fever pitch last week as Americans went to the polls in record numbers for what many considered to be an extremely consequential election. With the fate of public lands, climate change action, tariffs, and more in the ...read more

This show marks the first time that Outdoor Retailer Winter Market has been held in November, a change that was made to help retailers and brands sync up during the seasonal buying cycle. We talked to people on the show floor to see how that translated in real time. Naturally, ...read more

Keep up by reading Industry Buzz. Here are today's top headlines:Have a news tip? Email us at snewsedit@aimmedia.comNewell Brands—parent to Marmot and Coleman—has signed definitive agreements to sell Pure Fishing to the private equity firm Sycamore Partners for $1.3 billion. It's ...read more

In this edition, you'll find stories about:The inaugural Innovation AwardsHow will the midterm elections impact the outdoor industry? Fires in California...againGear trends: winter camping, eyewear and headwear, travel bags, and toolsAnd of course, the best of booth!Check out the ...read more

If you're roaming around the show floor on Sunday, stop by these booths for to support outdoor causes and snag some awesome deals while supplies last.Alpine Provisions (49002-UL): 50 percent off with the code "WINTEROR2018" at alpineprovisionsco.comAmerican Alpine Club ...read more

Give your tastebuds a surprise with GU's newest flavor, derived from a key ingredient in beer: hops. It's a savory pivot from the sweet birthday cake and toasted marshmallow flavors of the recent past. GU is hoping that those who like beer or already incorporate beer into their ...read more

Picture this: a customer walks into a specialty retail shop, spends an hour chatting with a sales associate to find just the right pair of shoes—then heads out empty-handed to go buy that exact pair online. This frustrating situation has played out in countless retail shops ...read more

In this edition, you'll find stories about:The inaugural Innovation AwardsRetailers dish on their favorite gear picksPhotographer Aaron Huey talks both sides of the Bears Ears debateGear trends: women's and men's apparel, baselayers, and packsAnd of course, the best of ...read more

We're all searching for the fix for single-use plastic. As far as food containers go, tupperware is an option, but it's still plastic. And glass is even better environmentally, but who wants to carry that around all day? Look no further because there's Luumi. Just recently, ...read more

Today’s enlightened consumers want to minimize their environmental impact, and there’s no better way to do that than to keep good gear in circulation, rather than replace it. This mentality is largely what shaped Nikwax’s mission—long before reusing Grandma’s ski jacket and Dad’s ...read more

Keep up by reading Industry Buzz. Here are today's top headlines:Have a news tip? Email us at snewsedit@aimmedia.comThis Sunday, national parks are free for everyone in honor of Veteran's Day! If you're in Denver for the show and have a day to burn, head to Rocky Mountain ...read more

1. Mental Health in the Outdoors10 to 11 a.m. at The Camp, Booth #32005-UL: Mental health affects one out of four people in the U.S. What does this look like in the outdoor industry? How does playing outside affect our lives and/or create a place of healing. Join this panel ...read more

David Labistour, CEO of Canadian retail giant Mountain Equipment Co-op, has announced that he’ll step down from his role next June. This news comes as somewhat of a surprise, only two weeks on the heels of his recent open letter addressing MEC’s failure to represent its diverse ...read more

In the backcountry, nature will take its course and you'll be sorry for forgetting essentials. Austin-based Potty Packs—founded by Marc Siemes and Joshua Hawley—assembles pocket-sized solutions for every type of nature's calling, from pooping in the woods to getting your period ...read more

In this edition, you'll find stories about:The future of specialty outdoor retailKilian Jornet's new film and bookSnowsports Industries America's climate change call to actionGear trends: footwear, lifestyle footwear, insulation, and glovesAnd of course, the best of booth!Check ...read more

Keep up by reading Industry Buzz. Here are today's top headlines:Have a news tip? Email us at snewsedit@aimmedia.comREI Co-op is investing $1 million in the Outdoor Foundation, the charitable arm of Outdoor Industry Association. The donation will go to the Thrive Outside program, ...read more

In this edition, you'll find stories about:PrimaLoft Bio, a new biodegradable synthetic insulation Western Colorado University's new outdoor-focused MBBrands using average people as ambassadorsGear trends: ski and snowboard apparel, alpine shells, and midlayersAnd of course, the ...read more