DENVER (January 23, 2019) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium, sustainably built outerwear, will open a brand store in Boulder, Colorado, during the H1 of 2019. Located along the walkable Pearl Street Mall, Norrøna Boulder will feature the ...read more
[SAN FRANCISCO, CA, MARCH 13, 2018]— WakaWaka, a social-driven B-Corp from The Netherlands, distributed in over 40 countries worldwide, has selected Revolution House Media as its public relations partner and Kompass Solutions as its distributor for North America. Founded in 2012, ...read more
Accelerate wool sock sales in your shop Socks are an integral part of any footwear system and as good and comfortable as a new pair of boots may be, if they are paired with a poor sock blisters, hot spots, and other painful afflictions can quickly ruin a day outdoors. “A sock ...read more
(CARLSBAD, CA—May 16, 2017)— PRO Compression, innovators in compression sock technology and products that are Made in the USA, releases their “Faith in the First Step” compression sock, a collaboration with elite runner and coach, Stephanie Bruce. The Limited Edition sock design ...read more
Take our anonymous poll to see how much of the outdoor industry supports the online mega-retailer with their dollars. We all love to rag on Amazon as the evil machine that's crushing independent specialty retail, stealing jobs, and spewing carbon with it's delivery army. But ...read more
Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, announces today the launch of its partnership with Mountain Hub, a crowd-sourced real-time network that helps professionals and public engage with the most important current ...read more
San Clemente, California (May 8, 2017) – Electric partners with the Surfrider Foundation by joining the Surf Industry Coastal Defender (SICD) program to aid in Surfrider’s fight to protect our oceans. As a SICD member, Electric pledges a percentage of proceeds from the sale of ...read more
MALMÖ, Sweden (May 8, 2017) – Polygiene, the world leader in odor control and freshness technology, have developed, together with Sinterama, the European leader in polyester yarn production, a 100% recycled fiber “NEWLIFE” with Permanent Odor Control Technology as opposed to ...read more
Former Coleman VP tapped to lead rapidly expanding rugged-appliance brand GRAND RAPIDS, Mich. (May 5, 2017) – OXX Inc., manufacturer of the heralded COFFEEBOXX ultra-rugged coffeemaker, is proud to announce the hiring of Kent Brown as the brand’s new CEO and president. A 25-year ...read more
FOR IMMEDIATE RELEASE Denver, CO- Rudy Project, winner of the #1 Most Worn Helmet at the IRONMAN® World Championship for six consecutive years, released news today that the long awaited Boost 01 is available and in stock in all colors. As Rudy Project’s first-ever road aero ...read more
If wool still conjures images of grandma’s itchy sweaters, you're missing the boat. These five facts will help you sell more wool. Wool socks have been a necessity for anyone who’s serious about their outdoor activities for as long as outdoor enthusiasts can remember, ...read more
HOOD RIVER, OR – Dakine is pleased to announce the appointment of Gabe Schroder to the role of mountain bike marketing manager. For the past two decades, Schroder has been raising the stoke of the outdoor and active sports industries through his passion for skiing, mountain ...read more
Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce its sponsorship of REI Outessa. The series of three-day outdoor events are designed to connect ...read more
SALT LAKE CITY (May 3, 2017) – Black Diamond Equipment®, a global leader of innovative active outdoor performance equipment and apparel, has appointed James Atkin as its director of brand management, Matt Bluher to the newly created position of director of retail and visual ...read more
(Irvine, CA – May 2, 2017) Zamst, a global leader in high-performance sports injury prevention and protective equipment, announces the renewal of their partnership with Canadian professional ice hockey player, Ryan Getzlaf, as his performance compression and bracing support ...read more
PETERSBURG, Fla. (APRIL 30, 2017) – Cameron Dye and Lauren Goss claimed victories at the 34th annual St. Anthony’s Triathlon. World Champions, Olympians, and professional athletes from across the world comprised the field for this year’s race, making it one of the most ...read more
The North Shore eyewear brand that is known for their antiFOG lenses has added a lot to their collection for 2017. These additions are yet another step up for Ryders Eyewear who has surprised us with back-to-back, bike and adventure-relevant eyewear innovations for the past few ...read more
Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year partnership with the World Surf League (WSL). The brand has signed on as the ...read more
Terra Bella, CA - Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower, processor, and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited to announce the launch of its new packaging for their iconic ...read more
Hell Yeah! Nat’l Tour Hosts Festivities at Mountain Khakis’ First Retailer, Jesse Brown’s Outdoors CHARLOTTE, N.C. – (April 27, 2017) - Mountain Khakis, a leading mountain town-inspired lifestyle apparel brand, brings its national Hell Yeah! Tour to Charlotte May 10-11, home to ...read more
LONDON (April 27, 2017)— Wahoo Fitness and Rapha Cycling Club (RCC) today announced Wahoo Fitness as the official Global Technology Partner of the Rapha Cycling Club. A first for the RCC, the Global Technology Partnership with Wahoo Fitness will allow members to benefit from ...read more
Bloc Enterprises, LLC – makers of the first-ever portable and continuous, personal and pet water purification enhancement devices, the GoPure Pod™ and GoPure Pet™ – is honored to receive the 2017 Graphic Design USA American Package Design Award in the Health & Wellness category. ...read more
All proceeds from blue Carrarmato resoles via Vibram’s Sole Factor Program to be donated to Big City Mountaineers. Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, today announced it will launch a blue sole ...read more
OUT There Adventures founder Elyse Rylander says we need to get beyond the stereotypical men and women design ideals. "I guess...so long as the colors aren't too, you know, girly. It just contributes to my gender dysphoria*..." I was exchanging text messages with OUT There ...read more