Outdoor Retailer

The Colorado Convention Center at sunset, guarded by the big blue bear, is home to Outdoor Retailer Summer Market, Winter Market, and OR + Snow Show.

The Colorado Convention Center is home to Outdoor Retailer Summer Market, Winter Market, and OR + Snow Show.

Outdoor Retailer (a.k.a. OR) is the outdoor industry’s largest trade show. It currently takes place twice a year in June and January at the Colorado Convention Center in Denver. 

For 20 years, OR took place in Salt Lake City, but in protest against Utah’s public lands policies, the show moved to Colorado in January 2018.

Since then, there have been numerous changes to the show schedule, documented in the timeline below.

Outdoor Retailer is owned by Emerald Expositions, a publicly-traded company.

A timeline of changes

May 2017: Emerald Expositions purchases the Snow Show from Snowsports Industries America. The initial goal was to combine the Snow Show with Winter Market for one show. But Outdoor Retailer moved the Winter Market from January to a November time frame and kept the Snow Show in January.

July 2017: Outdoor Retailer announces it’s moving from Utah to Denver. The move was prompted by Utah Gov. Gary Herbert urging President Donald Trump to revoke status of Bears Ears National Monument. Patagonia was the first company to pull out of Outdoor Retailer because of the state’s stance against public lands.

January 2018: Grassroots Outdoor Alliance aligns its bi-annual Connect buying show with the November Winter Market. The other show is staying in Knoxville, Tennessee.

February 2018: Denver hosts a welcome event for Outdoor Retailer

May 2018: Outdoor Retailer moved the Snow Show back by three weeks to the end of January after Winter Sports Market said they’d move back to Utah since the show was too early.

November 2018: The first-ever Winter Market draws a smaller-than-usual crowd, reigniting confusion over the purpose of the two shows.

June 2019: Outdoor Retailer hosts the first Summer Market in June to align it with the buying cycles of the outdoor industry market. The Plastic Impact Alliance launches at this show.

August 2019: Outdoor Retailer cancels the November show, combining Winter Market with the Snow Show in January.