The Adventure Travel Trade Association is a trade organization for adventure travel professionals.
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Established in 1990, the Adventure Travel Trade Association (ATTA) considers itself a vital leadership voice and partner for the adventure travel industry around the world.
The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,000 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism.
Every time Outdoor Retailer rolls around, we get countless emails from incredible people from awesome brands who want to catch up and show us what's new. More often than not, we have to pass up the amazing events you're hosting because we're tucked away in an undisclosed location ...read more
Everyone knows you can eat like a king in Tuscany, Italy, and drink fine wine while gazing at some of the world's most famous art. But did you also know you could mountain bike in a marble quarry there, or raft through a canyon? If your shop runs trips and you're looking for a ...read more
At the Adventure Travel Trade Association's AdventureELEVATE conference in Coeur d'Alene, Idaho, last month, we got a primer on how to leverage publicity with influencers who have big followings. Rachael Herrscher, CEO of Social Boost who also runs the site Today's Mama, is an ...read more
Shannon Stowell, president of the Adventure Travel Trade Association (ATTA), doesn’t just know how to beat up gear on adventures all over the planet. He knows how to sell it, too. Before becoming president of ATTA in 2004, Stowell co-founded altrec.com, an online outdoor and ...read more
In the fall, Adventure Travel Trade Association (ATTA) in conjunction with the George Washington University released its 2013 market study, the Adventure Travel Trends Report. It shows the $263 billion adventure market has grown 63 percent since 2009. Tapping into that revenue ...read more
Throughout the month of February, SNEWS will recap its coverage of Outdoor Retailer Winter Market 2012 with select stories from the O.R. Daily we published at the show Jan. 19-22. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to ...read more
They say that all work and no play make Jack a dull boy. It not only makes him dull, but also prevents him from taking a vacation to trek in Nepal or raft rivers in Africa, and this greatly concerns the Adventure Travel Trade Association (ATTA). In November, the ATTA endorsed ...read more
The Adventure Travel Trade Association (ATTA) formally announced on Oct. 8 what SNEWS® knew had occurred in May -- that founder and ATTA President Jerry Mallet of the Adventure Travel Society had sold ATTA to Shannon Stowell, former director of business development for ...read more
