Adventure Travel Trade Association

Adventure Travel Trade Association (ATTA) logo

The Adventure Travel Trade Association is a trade organization for adventure travel professionals.

Established in 1990, the Adventure Travel Trade Association (ATTA) considers itself a vital leadership voice and partner for the adventure travel industry around the world.

The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,000 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism.