The Adventure Travel Trade Association is a trade organization for adventure travel professionals.
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Established in 1990, the Adventure Travel Trade Association (ATTA) considers itself a vital leadership voice and partner for the adventure travel industry around the world.
The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,000 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism.
Every time Outdoor Retailer rolls around, we get countless emails from incredible people from awesome brands who want to catch up and show us what's new. More often than not, we have to pass up the amazing events you're hosting because we're tucked away in an undisclosed location ...read more
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They say that all work and no play make Jack a dull boy. It not only makes him dull, but also prevents him from taking a vacation to trek in Nepal or raft rivers in Africa, and this greatly concerns the Adventure Travel Trade Association (ATTA).In November, the ATTA endorsed ...read more
The Adventure Travel Trade Association (ATTA) formally announced on Oct. 8 what SNEWS® knew had occurred in May -- that founder and ATTA President Jerry Mallet of the Adventure Travel Society had sold ATTA to Shannon Stowell, former director of business development for ...read more