The New Primal Artisanal Meat Snacks Partners with Groundswell PR - SNEWS

The New Primal Artisanal Meat Snacks Partners with Groundswell PR


Charleston, SC – The New Primal, the most responsible company in the meat snack business, announced that it is partnering with public relations firm Groundswell PR to represent its free-range, grass-fed, gluten free, hormone and antibiotic-free jerky products. The craft snack food company has appointed Groundswell to oversee its editorial and media relations in the outdoor, fitness and natural products arenas. 

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“We were searching for a PR partner that could help us tell our story and the first criteria we had was to find a group that shared our DNA,” said The New Primal founder Jason Burke. “The team at Groundswell matched what we were looking for perfectly! We couldn’t be more thrilled to be working with a team of authentic adventurers to help share our story.” 

Raised with respect, The New Primal’s mission is to inspire and empower people to change their relationship with food, by creating a new industry standard supporting sustainable and humane agriculture. The New Primal makes honest, inspired products with real, pronounceable and recognizable ingredients. All The New Primal meat snacks are made from free-range, pastorally raised animals without the use of growth hormones or antibiotics. The ingredients in our recipes are always gluten-free and pronounceable. 

Groundswell brings over 20 years of active lifestyle public relations and marketing experience to the table representing a variety of clients in the outdoor, action sports, and natural products industries. The team will represent The New Primal’s carefully sourced snack foods, including the company’s renowned 100% grass-fed beef jerky and new free-range turkey jerky, on The New Primal’s behalf. 

“Working with The New Primal and their craft jerky products is a dream opportunity and honor for us,” said Groundswell PR partner Caroline Kelm. “The New Primal inspires healthy snacking habits for adventurers and promotes honest, humane and sustainable agriculture. We look forward to telling their amazing story to media, influencers and active end users.”

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About The New Primal

As a pioneer in grass-fed jerky snacks, The New Primal brings a fresh approach to an old favorite. While The New Primal begins with jerky, our core mission extends to an entire way of life that emphasizes simplifying and fueling world adventures wherever they may take you. The New Primal movement encourages you to escape the modern stresses of life and fuel your vessel with the highest quality food.

We strive to break the mold of an industry that has largely become lethargic and stale. A once healthy, portable protein, has been compromised with chemical preservatives, unhealthy amounts of sodium and sugar, all while being sourced from hormone and antibiotic injected feedlot cows. But with The New Primal, you will feel confident in knowing that you’re consuming honest food from humanely & pastorally raised, free-range, animals without the use of hormones or antibiotics that are gluten-free, minimally processed, and made with integrity.

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About Groundswell PR

With over 20 years of collective active lifestyle public relations and marketing experience, Groundswell PR specializes in maximizing media, consumer and industry exposure for companies, destinations and organizations looking to increase sales and capture new and exciting audiences. Groundswell’s extensive mix of marketing services combine authentic branding and communication methods with a lifetime of rad experiences deeply rooted in the outdoor, action sports and natural products industries. Groundswell PR is a boutique shop located in downtown Charleston, South Carolina. For more information, visit