Kahtoola To Award Free PepsiCo TransRockies Run Race Entry to Deserving Athlete; Contest Opens Today

Author:
Updated:
Original:

TRR Sponsorship Contact: cynthia@speckled-hound.com TRR Media Contact:aaron@transrockies.com Kahtoola Media Contact:epellerin@cerconebrown.com

Screen Shot 2015-02-26 at 10.28.13 AM

FLAGSTAFF, AZ –With bitter cold temps and snow blanketing much of the nation, Kahtoola has made a heart-warming offer to runners. Flagstaff, Arizona-based footwear traction company Kahtoola is awarding one free participant entry to North America’s premier trail running stage race. “We know athletes are training despite the winter weather, and so many of them are Kahtoola customers,” says marketing manager Hilary Childs. “Whether you’re running in Kahtoola MICROspikes® or NANOspikes™ traction, braving the ice and snow in winter takes dedication and determination. That’s exactly the kind of commitment it takes to complete 120 miles in six days on the trail — the hallmark of the PepsiCo TransRockies Run.”

TransRockies Run race organizer Aaron McConnell notes that the mountains themselves inspire participants to test their personal limits each day. “The views of the peaks day after day inspire runners to wake up, lace up, and get to the starting line for each day’s stage. We couldn’t produce this iconic event without the spectacular backdrop of the Colorado Rockies, or our like-minded partners like Kahtoola.”

Founded as a six-day trail running stage race for teams of two, the PepsiCo TransRockies Run now offers solo options as well as a shorter, three day event. The TransRockies Run is a must do, bucket list race for trail runners. But it takes grit & resolve, enthusiasm & staying power. Do you know someone who has this kind of mental and physical tenacity, someone who embodies the spirit of the PepsiCo TransRockies Run? If so, Kahtoola wants to know about him/her, and wants to honor their determination by giving away a free entry to the person or team who they feel best represents the TRR spirit.

This is your chance to nominate an athlete(s) with a unique and compelling story. Kahtoola Founder Danny Giovale feels deeply about giving back to the trail running community, and views this giveaway as more than just another way his company can continue to support and grow the sport. “It’s an opportunity to dig a little deeper and celebrate the stories that shine a light on our best human qualities,” he says. “Through this ‘contest,’ we are asking you to reach out to others to encourage them to take on this challenge with support from you, Kahtoola, and the whole TRR community.”

The Kahtoola sponsorship will cover 100% of the entry fee for the race and can be used for the RUN3 or RUN6 team or solo entries. Send your nominations to sponsorship@kahtoola.com by Friday April 10, 2015. Include your reasons for the nomination in 500 words or less. Please ask permission from the nominee first and let him/her know of your submission. Include their contact information, along with your own as the nominator. Winners will be announced Friday May 15, 2015.

kahtoola-logo-1

About Kahtoola: Kahtoola is based in Flagstaff, AZ and since 1999 has been making innovative, high-performance outdoor products distributed tohundreds of retail shops in the U.S. and internationally. Kahtoola means “directly” in Tibetan and Kahtoola’s products help get runners and hikers directly where they are going. Kahtoola contributes 1% of its sales to help preserve indigenous mountain cultures worldwide. www.kahtoola.com

About TransRockies Events: TransRockies Events produces more than six cycling and running events, covering 18 days each year in Canada and the United States and drawing more than 3,000 participants. The acclaimed U.S. TransRockies Run, now in its 9th year, is recognized as the premier trail running stage race in America. www.transrockies.com

TRE Logo

# # #

Related

ac54a8a2-6d0d-45e5-86af-965114a60fea

U.S. TransRockies Run Announces Televised Coverage of 2016 Event

Emerging Sports TV to film 6-day,120-mile trail running stage race in the Colorado Rockies for featured broadcast on CBS Sports Network  Avon/Beaver Creek, CO –The 2016 TransRockies Run will celebrate its 10-year anniversary with an enhanced media presence and nationally ...read more

PepsiCo TRR

PepsiCo TransRockies Run Announces Podium Winners

Media Contact Tessa DuBois & Kelly BlakeVerde Brand Communicationstdubois@verdepr.com & kelly@verdepr.com970.259.3555 Beaver Creek, Colo. – August 19, 2014 – The 2014 PepsiCoTransRockies Run, one of the United States’ most storied trail races, concluded Sunday in Beaver Creek, ...read more

PepsiCo TRR

PepsiCo TransRockies™ Run Prepares for a Strong Elite Field

Media ContactTessa DuBoisVerde Brand Communicationstdubois@verdepr.com PURCHASE, N.Y. -- July 28, 2014 --The 2014 PepsiCo TransRockies™ Run, one of the United States’ most storied trail races, today announced the exciting lineup of top racers who will embark on the 120-mile ...read more

PepsiCo TRR

PepsiCo Signs Multi-Year Partnership Deal with the TransRockies Run

Media Contact:Kelly BlakeVerde Brand CommunicationsKelly@verdepr.com415.254.2188 PURCHASE, N.Y. – May 05, 2014 – PepsiCo today announced that it has signed on as title sponsor for the TransRockies Run, one of the United States’ most storied trail races, and will serve as the ...read more

GU Energy Runner Magdalena Boulet and Caitlin Smith Win PepsiCo TransRockies Run

2008 Olympic marathon competitor, ultra marathoner and GU Energy VP of Innovation, Research & Development, Magdalena Boulet, along with teammate and 2012 Olympic marathon trial qualifier, Caitlin Smith, took first place in the Women’s Open Division at the 2014 PepsiCo ...read more

Nite Ize Hosts Contest to Win Free Ragnar Relay Entry

Boulder, CO (May 16, 2014) - Nite Ize is giving away two complimentary team entries to a Ragnar Relay of the winner’s choice, along with a Nite Ize Prize Package, total value of $1,800.00 each. The contest is in support of the Ragnar Relay series and will bring visibility to the ...read more

UROC Preview Video & Broadcast Schedule Promise Exciting Race Coverage

September 14, 2012, Charlottesville, VA—The 2012 Ultra Race of Champions (UROC) presented by Competitor magazine is just two weeks out and the elite roster of competitors reads like a "who's who" of the ultra running community--highly fitting for the second annual 100K ...read more

EurekaLogoWhite

Eureka! official tent sponsor of TransRockies Run

Manchester, N.H. — Eureka!, an innovator in camping equipment for over 100 years, is proud to sponsor the world-famous TransRockies Run, a 6-day trail running stage race from Buena Vista to Beaver Creek, Colorado. As a primary partner, Eureka! will provide the TransRockies Run ...read more

Ultra Race of Champions (UROC) Announces 2012 Corporate Challenge

August 22, 2012, Charlottesville, Virginia - When establishing the championship event for the sport of ultra-distance running, the Ultra Race of Champions' (UROC) founders focused their vision on promoting the sport and those elite athletes who help to make it great. With this in ...read more