The New Primal Adds The Vitamin Shoppe, Heinen’s and New Seasons Market to Growing North American Retailer List


Charleston, SC (June 5, 2015) – The New Primal, makers of the world’s healthiest, most responsibly sourced 100% grass-fed beef and free-range turkey jerky, is proud to announce new wholesale distribution in The Vitamin Shoppe, Heinen’s Grocery Store, and New Seasons Markets. The addition of these national and regional retailers reflects the continued surge in demand for The New Primal’s healthy snack products in over 3,000 stores nationwide. 

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Heinen’s, the premier grassroots grocer in the Midwest, will expand The New Primal’s presence in Ohio and Illinois with over 20 locations across the two states, while New Seasons Market will bolster availability in the Portland, Oregon area. These two markets, combined with The Vitamin Shoppe’s locations across 44 states, add over 600 storefronts to the list of locations in which The New Primal will be sold. 

“Demand for our honest, clean and sustainable meat snack products are at an all-time high,” said Jason Burke, founder of The New Primal. “These new locations will help guarantee easy access and availability of The New Primal jerky across the United States, and make it easier for people to eat healthier on the go and in between meals.” 

The New Primal’s mission is to inspire and empower people to change their relationship with food, by creating a new industry standard supporting sustainable and humane agriculture. The New Primal makes honest, inspired adventure products with real, pronounceable and recognizable ingredients. The New Primal meat snacks are made from free-range, 100% grass-fed, gluten free, Non-GMO, hormone and antibiotic-free beef and turkey.

About The New Primal


As a pioneer in grass-fed jerky snacks, The New Primal brings a fresh approach to an old favorite. While The New Primal begins with jerky, our core mission extends to an entire way of life that emphasizes simplifying and fueling world adventures wherever they may take you. The New Primal movement encourages you to escape the modern stresses of life and fuel your vessel with the highest quality food. We strive to break the mold of an industry that has largely become lethargic and stale. A once healthy, portable protein, has been compromised with chemical preservatives, unhealthy amounts of sodium and sugar, all while being sourced from hormone and antibiotic injected feedlot cows. But with The New Primal, you will feel confident in knowing that you’re consuming honest food from humanely & pastorally raised, free-range, animals without the use of hormones or antibiotics that are gluten-free, minimally processed, and made with integrity