HF+B

San Clemente, California (May 8, 2017) – Electric partners with the Surfrider Foundation by joining the Surf Industry Coastal Defender (SICD) program to aid in Surfrider’s fight to protect our oceans. As a SICD member, Electric pledges a percentage of proceeds from the sale of ...read more

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce its sponsorship of REI Outessa. The series of three-day outdoor events are designed to connect ...read more

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year partnership with the World Surf League (WSL). The brand has signed on as the ...read more

Terra Bella, CA - Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower, processor, and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited to announce the launch of its new packaging for their iconic ...read more

(ATLANTA, GA— March 29, 2017) -- Sleep technology innovator, Responsive Surface Technology, LLC (“ReST”) has partnered with Olympian and multiple time Ironman Champion triathlete, Andy Potts. As part of his training and recovery, Andy sleeps on a ReST Bed™ which was designed to ...read more

International Paddlers Come Together for 9th Annual OluKai Ho’olaule’a World Famous Cultural Experience on Maui Slated for the End of April Media Contact:Kate [email protected](704) 575-8499 Kahului, Maui (April 6, 2017): The 9th annual OluKai Ho’olaule’a 8-mile ...read more

All-in-one endurance drink mix, Tailwind Nutrition is proud to be an exhibitor at the Boston Marathon Expo April 14 – 16, 2017. Tailwind Nutrition has seen an influx of marathoners wanting its easy-to-use endurance fuel which combines calories and electrolytes for training and ...read more

San Clemente, California (March, 30, 2017) – Electric, the San Clemente, California based eyewear veteran, announced a new partnership with world-renowned surf phenomenon, Noah Beschen. Noah will have world-class eye protection with Electric sunglasses while traveling the world ...read more

(ATLANTA, GA— March 27, 2017) — Denver Mattress Company ("Denver Mattress") is pleased to announce that it will now be selling the ReST Bed™ from sleep technology innovator, Responsive Surface Technology, LLC (“ReST”), in locations throughout the country. For years, Denver ...read more

(ATLANTA, GA— March 27, 2017) — Denver Mattress Company ("Denver Mattress") is pleased to announce that it will now be selling the ReST Bed™ from sleep technology innovator, Responsive Surface Technology, LLC (“ReST”), in locations throughout the country. For years, Denver ...read more

Electric, a California based eyewear brand, has partnered with Chris Zaldain, an elite angler on the competitive freshwater bass fishing circuit. Chris is joining the best in class when it comes to freshwater fishing with an energy and style all his own. Chris continues to ...read more

One of the longest running triathlons will also serve as USAT National Championship qualifier PETERSBURG, Fla. (March 23, 2017) – St. Anthony’s Triathlon has announced the initial list of Pro athletes that will toe the line at this year’s race, to be held on April 30th, 2017. ...read more

(ATLANTA, GA— March 22, 2017) -- Sleep technology innovator, Responsive Surface Technology, LLC (“ReST”) has partnered with the “Fittest American Woman” CrossFit athlete, Kari Pearce. As part of her training and recovery, Kari sleeps on a ReST Bed™ which was designed to help ...read more

San Clemente, California (March, 21, 2017) – Electric, the California based eyewear brand, recently announced a partnership with Todd Kline, both as an ambassador and to provide marketing support for the fishing market. Todd’s marketing experience in the surf industry combined ...read more

Salt Lake City, UT (Mar 21 2017) — Power Practical, a team of designers and makers of power products for active lifestyles and everyday living, is proud to announce the launch of the Jül: an intelligently designed tumbler that keeps hot beverages at the perfect temperature from ...read more

SALT LAKE CITY (March 16, 2017) – MTN OPS, the leader in performance nutrition and supplementation for active lifestyle enthusiasts, today introduced its new energy, focus and re-hydration supplement, Ignite. Ignite features a cognitive blend that will give users increased ...read more

Terra Bella, CA (March 8, 2017)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is expanding their portfolio of snack products with a new ...read more

Baltimore, MD (March 8, 2017) —Under Armour (NYSE: UA, UAA), the global leader in innovative performance footwear, apparel and equipment, today announces the inaugural 2017 Under Armour Mountain Running Series in partnership with POWDR Adventure Lifestyle CO. Created for trail ...read more

Charleston, SC- The New Primal, makers of the world’s healthiest, most responsibly sourced meat snacks, will introduce their latest product, Autoimmune Protocol (AIP) Friendly Date & Rosemary Chicken Jerky, at the Natural Products Expo West trade show in Anaheim, California ...read more

Bend, OR (February 27, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has won an iF Design Award for its 64 oz Growler. The annual industrial design ...read more