Outdoor Industry
Colorado Nonprofit Brings "Shared Stewardship" to Life
Durango, CO - October 15, 2020 - As Americans head outside in droves to recreate safely during the COVID-19 pandemic, public lands have never been more popular–or more vulnerable to the impact of human visitors. But the San Juan Mountains Association (SJMA) has a plan for those ...read more
Exxel Outdoors Names Ken Ross As Vice President of Key Accounts
BROOMFIELD, Colo. - Ken Ross has joined Exxel Outdoors as Vice President of Key Accounts, announced Harry Kazazian, Chairman and CEO of the company. “I’ve known Ken for over 16 years, and he is the perfect match for Exxel in strategically accelerating our growth plans,” remarked ...read more
UD Ambassador John Kelly Wins the 2020 MONTANE Spine Race
Boulder, Colorado - January 22, 2020 – Ultimate Direction, the leading brand in hydration and wearable gear innovations and supporter of world-class ambassadors, is proud to announce John Kelly is the 2020 MONTANE® Spine® Race champion. Called one of the most grueling endurance ...read more
Ultimate Direction Ambassador Rea Kolbl Wins 24-Hour Obstacle Course Racing World Championship
Boulder, Colorado (November 21, 2019) – Ultimate Direction, the leading brand in hydration and wearable gear innovations and supporter of world-class ambassadors, is proud to announce Rea Kolbl has become a world champion. In the Spartan 24-hour World Championship in Åre, ...read more
Darby Communications Partners with Status Forward for Robust 2020 Stand Up Initiative Package
Darby Communications is proudly expanding its Stand Up Initiative in 2020 by partnering with local digital branding agency Status Forward. By joining forces, the two agencies will be able to offer a more robust pro bono package of services consisting of a six-month, 100-hour PR ...read more
Wildwater Announces New On-Site Lodging at the Chattooga River
Long Creek, SC – October 22, 2019 – Family-owned and operated outfitter Wildwater is excited to announce the opening of new mountain cabins and a birdhouse-inspired treehouse at their Chattooga River location. The new on-site housing provides guests a place to stay after enjoying ...read more
Appalachian Gear Company Partners with Backpacker for a Feel-Good Adventure
Charlotte, NC – October 21, 2019 – Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and equipment, proudly announces their partnership with Backpacker Magazine and Wildland Trekking for the Nar Phu Philanthropy Trek in ...read more
Nikwax Founder Nick Brown Wins “Outdoor Oscar”
[Seattle, WA, July 15, 2019]—Nick Brown, founder of Nikwax, the global leader in waterproofing and cleaning for outdoor performance gear and apparel, was selected as the recipient of the prestigious “Outdoor Oscar” by the influential German trade publication, Outdoor.markt. Now ...read more
Nikwax Raises the Bar on Sustainable Booth Design at Summer OR
Nikwax, the global leader in waterproofing and cleaning for outdoor performance gear and apparel, is unveiling a new booth at Summer OR that will raise the bar on sustainable design. Renewable and recycled materials will be used for the entirety of the booth. Additionally, the ...read more
87-Year-Old Heritage Brand Announces Third Generation of Ownership. Svein-Erik Helle and Jan Steffen Helle will assume the same roles their grandfathers, Helle's founders, held 87-years ago.
Holmedal, Norway – (April 24, 2019) – Helle of Norway has built its legacy of handcrafted, Nordic style knives on stubborn determination and a refusal to compromise. These principles continue to shape the evolution of the brand as third-generation owners, Svein-Erik and Jan ...read more
Oboz Footwear adds Freestone Sales Group for the Rockies
Bozeman, Mont., (April 22, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, announces that Freestone Sales Group will be representing the brand in Colorado, New Mexico, Utah, and Wyoming. Freestone Sales Group ...read more
Farm to Feet Keeps it Wild with The Conservation Alliance
Mt. Airy, North Carolina — Farm to Feet, makers of 100% American socks, has released a limited-edition sock in support of The Conservation Alliance’s We Keep it Wild campaign. The sock that celebrates the organization’s 30th Anniversary is available online through the month of ...read more
Good To-Go Sends over 750 Meals to Team Rubicon
For the second consecutive year, rather than offer discounted holiday pricing, Good To-Go’s DoBetter campaign invited customers to join the brand in giving back. By donating one meal for every two purchased on their website, Good To-Go was able to send 768 meal portions to Team ...read more
NEMO's Airpin Ultralight Stake
The new 2019 Airpin™ Ultralight Stake from NEMO has won Backpacker Magazine’s Editors’ Choice award, announced at the Outdoor Retailer Snow Show on January 30th and featured in the Spring 2019 Gear Guide, on sale March 8th. “They’re extremely easy to use. No more fighting with ...read more
Tentsile Taps White Cloud Communication for PR
LONDON, England (January 17, 2019) - Tentsile, a London-based brand known for its first-to-market, innovative portable Tree Tents, announced today its partnership with White Cloud Communication, a boutique communication and marketing consulting firm specializing in active ...read more
Jon Rucker Promoted to President of HEAD/Tyrolia USA Winter Sports Division
HEAD North American CEO/President, Kevin Kempin is pleased to announce the promotion of Jon Rucker to President, HEAD/Tyrolia USA Winter Sports Division. “Jon’s leadership of our Winter Sports Division has helped drive us to record heights. Sales and market shares have doubled ...read more
NEMO Launches 2019 Collection
NEMO, award-winning designer of outdoor adventure gear that is designed to keep you warmer, drier, and more comfortable, is launching its Spring/Summer 2019 product line this week. The new collection includes a complete refresh of the sleeping pad line, as well as patent-pending ...read more
Sportube Custom Bags for Stores and Events
Booth #44003-UL Avon, CO - (January 10, 2019) After 23 years of crafting hard cases, Sportube has a full line of soft and padded luggage to protect snow sports equipment using the same philosophy and even similar technology that is found in their hard cases. Sportube offers these ...read more
Tom Ceulemans, NEMO European Sales Manager
NEMO Equipment, designer of outdoor gear and accessories that are built to improve the experience of adventure, has hired Tom Ceulemans as its European Sales Manager. Tom, who has been representing NEMO over the last four years through Zopfi BV in Belgium, the Netherlands, and ...read more
Colorado Teardrops Ramps Up, Unveils New Pinnacle Series for 2019
Colorado Teardrops, specializing in premium teardrop style trailers, is excited to announce the addition of the new “Pinnacle” series in its 2019 product line. The Pinnacle models offer greater off-road capabilities and are designed for remote and rugged adventures, while ...read more
#DoBetter this Holiday Season
After last holiday season’s successful #DoBetter campaign that provided 900+ meals to those in Puerto Rico affected by Hurricane Maria, Good To-Go, the dehydrated gourmet meal brand changing the way people eat on the go, is once again donating 1 meal for every 2 purchased through ...read more
Polar Adventurer Eric Larsen Looks to Break World Speed Record in his Upcoming 700-Mile Solo Ski Expedition in Antarctica
On Friday November 23rd, Polar Adventurer Eric Larsen will set out on his “Last South” expedition in Antarctica, in what he hopes will be a history making trip. Larsen is attempting to set a new speed record for the solo, unsupported ski trek to the South Pole, a 700-mile ...read more
Two Outdoor Agencies Join Forces to Offer a Suite of Product Launch Solutions
HINGHAM, MA (September 24, 2018) – Two marketing agencies, with deep roots in the outdoor industry, are merging to offer outdoor brands a complete brand and product marketing solution under one roof. Elevator Group, a leading strategic and creative agency known for launching ...read more
SealLine® Makes Waves With Updated Pro™ Dry Pack & New Line of Dry Daypacks for Spring 2019
SEATTLE, Wash. (July 10, 2018) - Offering the best support you can find in waterproof protection, SealLine’s most supportive large-capacity waterproof pack, the Pro™ Dry Pack, just got better. The newly-refined pack offers a full-length framesheet with adjustable torso length; ...read more