Fitness Industry

Asheville, NC – Sep. 11, 2020 – Blyss Running, the Asheville-based maker of women’s athletic apparel, announces a partnership with Darby Communications to amplify the celebration of its fifth anniversary and new product for Fall ‘20. As their PR agency of record, Darby ...read more

(CARLSBAD, CA—May 16, 2017)— PRO Compression, innovators in compression sock technology and products that are Made in the USA, releases their “Faith in the First Step” compression sock, a collaboration with elite runner and coach, Stephanie Bruce. The Limited Edition sock design ...read more

Collection includes limited-edition, co-branded apparel, swimwear, sandals, and accessoriesROCKFORD, Mich. (May 08, 2017) – Just in time for hot summer days, two outdoor brands that share a deep connection to the water have teamed up to create a collection of exclusive products. ...read more

Eugene, OR – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is excited to announce the launch of its latest child bike trailer, the Minnow. The Minnow is an entry-level single child bike trailer ...read more

San Clemente, California (May 8, 2017) – Electric partners with the Surfrider Foundation by joining the Surf Industry Coastal Defender (SICD) program to aid in Surfrider’s fight to protect our oceans. As a SICD member, Electric pledges a percentage of proceeds from the sale of ...read more

Tim Don Debuts Recon Jet Smart Eyewear in Professional Triathlon Race Four-time world champion uses Recon Jet at Ironman 70.3 North American Pro Championships in St. George, Utah St. George, USA – May 8, 2017 – Recon Instruments, an Intel company, is proud to announce that their ...read more

Rapid City, SD (May 6, 2017) — Governor Greg Abbott declared May 6 as Youth Cycling Day in honor of today’s Strider Cup Race Presented by Dannon at Sundance Square in Fort Worth, Texas. May is also National Bike Month. Strider Sports, the world’s leading manufacturer and ...read more

Contact: Elizabeth Carey970-963-4873 ext. [email protected] Smartwool Elevates Adventure-Ready Fall 2017 ApparelVersatile and stylish performance-based layers feature new fits and designs STEAMBOAT SPRINGS, Colo. (May 5, 2017) — Smartwool announces the launch ...read more

FOR IMMEDIATE RELEASE Denver, CO- Rudy Project, winner of the #1 Most Worn Helmet at the IRONMAN® World Championship for six consecutive years, released news today that the long awaited Boost 01 is available and in stock in all colors. As Rudy Project’s first-ever road aero ...read more

New keenfootwear.com showcases innovative omnichannel eCommerce platform PORTLAND, Ore. (May 2, 2017) — KEEN, Inc. (KEEN), the values-led, independently owned outdoor and lifestyle footwear brand known for its original and versatile products, is proud to announce the official ...read more

Global marketing veteran will help drive LifeStraw’s global expansion LAUSANNE, Switzerland (May 4, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, hired Matt DeWitte as its head of marketing, effective ...read more

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce its sponsorship of REI Outessa. The series of three-day outdoor events are designed to connect ...read more

(Irvine, CA – May 2, 2017) Zamst, a global leader in high-performance sports injury prevention and protective equipment, announces the renewal of their partnership with Canadian professional ice hockey player, Ryan Getzlaf, as his performance compression and bracing support ...read more

Media Contact Tessa DuBoisVerde Brand [email protected](970) 259-355 Footzen by Balega socks offer all day cushioning comfort Durham, N.C. (May 1, 2017) – Balega, a leading performance sock brand in the run and outdoor specialty market, announces the relaunch of ...read more

It’s National Bike Month and Strider Bikes Still Trump Tricycles 10 years & 1.6 Million Bikes Sold; S.D. Gov Proclaims May 9 World Strider Day Rapid City, S.D. (May 1, 2017) — May is National Bike Month, and since 2007, Strider Balance Bikes have trumped tricycles as the best ...read more

GRAND RAPIDS, Mich. – TerraTrike, the largest producer of recumbent trikes in the U.S., has unveiled a new model in its highly successful Rambler line of recumbent trikes. The Rambler All Terrain (AT) has been purpose built to accommodate riders that want to get off the beaten ...read more

BOULDER, Colorado — Slackline Industries, the international leader in the development of slackline sports, is pleased to announce the 2017 competition schedule that will culminate with the “best of the best” title showdown at the Slackline World Cup Japan, being held Sept. 17-19, ...read more

PETERSBURG, Fla. (APRIL 30, 2017) – Cameron Dye and Lauren Goss claimed victories at the 34th annual St. Anthony’s Triathlon. World Champions, Olympians, and professional athletes from across the world comprised the field for this year’s race, making it one of the most ...read more

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year partnership with the World Surf League (WSL). The brand has signed on as the ...read more

Terra Bella, CA - Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower, processor, and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited to announce the launch of its new packaging for their iconic ...read more

Hell Yeah! Nat’l Tour Hosts Festivities at Mountain Khakis’ First Retailer, Jesse Brown’s Outdoors CHARLOTTE, N.C. – (April 27, 2017) - Mountain Khakis, a leading mountain town-inspired lifestyle apparel brand, brings its national Hell Yeah! Tour to Charlotte May 10-11, home to ...read more

LONDON (April 27, 2017)— Wahoo Fitness and Rapha Cycling Club (RCC) today announced Wahoo Fitness as the official Global Technology Partner of the Rapha Cycling Club. A first for the RCC, the Global Technology Partnership with Wahoo Fitness will allow members to benefit from ...read more

Bloc Enterprises, LLC – makers of the first-ever portable and continuous, personal and pet water purification enhancement devices, the GoPure Pod™ and GoPure Pet™ – is honored to receive the 2017 Graphic Design USA American Package Design Award in the Health & Wellness category. ...read more