The New Primal: Winner of Prevention Magazine's Cleanest Packaged Food Awards 2015


Charleston, SC (April 16, 2015) – For the first time in the brand’s short history, The New Primal has been named a recipient of Prevention’s Cleanest Packaged Food Awards for 2015. The New Primal was awarded for their Spicy Grass-Fed Beef Jerky, an antibiotic and hormone free, grass-fed, humanely & pasture raised beef jerky with real, recognizable and pronounceable ingredients.

The New Primal Logo

Each year, Prevention Magazine searches through thousands of packaged foods to find the ultimate in healthy, clean eating snacks. The awards are given only after meeting Prevention’s strict criteria. Winners must contain GMO-free ingredients, be made without excess sodium, produced without artificial ingredients, and last but not least, taste amazing. 

The New Primal goes above and beyond to ensure their 100% grass-fed/grass-finished top round cuts meet the highest standards in the industry, giving you the cleanest, healthiest jerky on the market. Spicy Grass-Fed jerky is sweetened with a touch of pineapple juice and honey, and infused with cayenne pepper & jalapeños along with mouthwatering hints of onion, pepper, and ginger. The New Primal only uses real ingredients to produce the best tasting jerky without compromising their products with artificial flavoring. 


“The New Primal is extremely proud to see our efforts in producing the world’s most responsibly sourced beef jerky pay off, and are very grateful to be given this award,” says Jason Burke, Chief hunter-gatherer at The New Primal, ”Our goal is to raise the industry standard, and provide people with honest food from humanely raised, free-range animals without the use of hormones or antibiotics that are gluten-free, minimally processed, and made with integrity. We will continue to produce the cleanest, healthiest jerky on the market, and use this award as momentum to help empower consumers to change their relationship with food.” 

About The New Primal

We strive to break the mold of an industry that has largely become lethargic and stale. A once healthy, portable protein, has been compromised with chemical preservatives, unhealthy amounts of sodium and sugar, all while being sourced from hormone and antibiotic injected feedlot cows. But with The New Primal, you will feel confident in knowing that you’re consuming honest food from humanely raised, free-range, pastorally raised animals without the use of hormones or antibiotics that are gluten-free, minimally processed, and made with integrity.