Boulder Colorado (April 14, 2015) – Outside has selected SALEWA as an honoree of their annual Gear of the Year Award, which recognizes the best new adventure sports gear of each season after months of rigorous testing. The SALEWA Speed Ascent Shoe was honored as the best new Hiker. The Speed Ascent sets a new standard with increased efficiency and a natural rolling motion in an all day hiking shoe. The entire collection of honorees appears in Outside’s Summer Buyer’s Guide, which hits newsstands on April 28.
This year, Outside’s team of adventure sports experts hit the trails on foot and on wheels, and took to rivers and lakes around the country to put all the newest shoes, bikes, boats, fitness apparel, accessories and gadgets to the test. The Summer Buyer’s Guide offers readers everything they learned from field testing hundreds of products, making it the top resource for everyone from seasoned adventurers to casual outdoor enthusiasts. Reviews are organized by sport and activity, and include the ideal setting or experience level for each product, as well as tips for getting the most out of each gear pick. The guide has become a trusted place for readers to see the best products on the market.
“This award from Outside is a huge honor,” said Steve Kropf, Sales Director for Salewa North America.“ “Considering SALEWA footwear is still coming into its own as the leading choice for trekking, hiking and approach, this recognition will only help solidify our positioning. Winning Gear of the Year is a true reflection of our commitment to provide the most innovative and most versatile products on the market. We thank Outside and their gear testers for this validation.”
“The innovations in the field of adventure and outdoor gear never cease to amaze us,” said Outside Buyer’s Guide editor Sam Moulton. “Our team of gear experts had plenty of difficult choices to make in putting together the Summer Buyer’s Guide this year, but after testing everything from hiking packs and running shoes to wearable tech and commuter bikes, we hand-picked the very best 350 products, including the fourteen very top performers that received our coveted Gear of the Year award. Once again, the issue is packed with everything you need for summer fun and adventure.”
Solving the problem – SALEWA’s footwear department – in conjunction with Vibram® – designed the new ‘Rollingait’ System to incorporate into the Speed Ascent. This 2-year exclusive technology has proved to alleviate the traditional flat spot underfoot while decreasing the amount of energy needed for the next step. Additionally, the Speed Ascent offers a pre-set position for the toes – Take-off technology. Combined with the Rollingait system, hikers using the Speed Ascent stand to travel faster, more efficiently, and lessen the impact on their bodies while navigating rough terrain.
The SAlEWA SPEED ASCENT is the official shoe for the RedBull XAlps Competition, where adventure athletes must race across the towering European Alps, by foot and by paraglider, for a straight-line distance of 1,038km. The race begins on July 5th, 2015.
About SALEWA: Salewa North America is a subsidiary of Salewa International, based in Bolzano, Italy. Salewa International is a family-owned business with global operations, specializing in premium outdoor consumer products. Boulder, Colorado based Salewa North America manages the USA/Canada sales, operations, marketing, distribution, and customer service functions for the Salewa brand, along with Dynafit (based in Munich, Germany), Pomoca (based in Aubonne, Switzerland), and rock climbing brand Wild Country (based in Tideswell, U.K.). http://www.salewa.com
About Outside: Outside is America’s leading active lifestyle brand. Since 1977, Outside has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The Outside family includes Outside Magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside+ tablet edition, Outside Books, and now Outside GO, a revolutionary, 21st-century adventure-travel company. Visit Outside online and on Facebook, and follow us on Twitter.
SALEWA Contact : Eric Henderson, 303 444 0446, Eric.Henderson@Salewa.com
Outside Contact: Maya Meredith, 212 255 0945, email@example.com