Salewa North America Bolsters Management Team with Addition of Director Of Sales and Promotion of Apparel Product Line Manger - SNEWS

Salewa North America Bolsters Management Team with Addition of Director Of Sales and Promotion of Apparel Product Line Manger

Author:
Updated:
Original:

Steve Kropf and Dan Fiore Will Drive the Next Phase of SALEWA North America's Sales Function as the Company Scales for Projected Growth


(From left, Steve Kropf – Salewa North America's new Director of Sales, and Dan Fiore, new Apparel Product Line Manager)

Screenshot 2015-01-12 09.56.39

Boulder, Co – SALEWA North America, the wholly-owned subsidiary of SALEWA International based in Bolzano Italy, proudly announces the expansion of its Sales team, naming Steve Kropf as Director of Sales. In this role, sales veteran Kropf is responsible for driving the company’s product sales in the DYNAFIT, SALEWA, WILD COUNTRY, and POMOCA brands and working with retail partners on brand initiatives. Dan Fiore, an expert in outdoor industry trends, has been named the new Product Line Manager for apparel. With more than 30 years of combined experience, Steve and Dan will set the company's sales agenda and work closely with the rest of the executive team as SALEWA North America capitalizes on the growing trend of backcountry skiing with Dynafit / Pomoca and the vertically oriented mountain lifestyle with SALEWA / WILD COUNTRY. 

“Steve and Dan bring a deep understanding of establishing new products, technologies and outdoor solutions. They are the best team possible in terms of enabling the sales opportunities that lie at the intersection of this exciting time in the outdoor industry,” said Chris Sword, President of SALEWA North America. “With the increasing demand for the SALEWA product lines across the industry, having a sharp, experienced team will be crucial to ensuring we are prepared to fully support our customers and elevate the emerging demand for SALEWA. 

Kropf has a comprehensive and relevant background for the role. Most recently, Steve was the President/Founder of SK Sports Group, a consulting firm specializing in sales, distribution, and business development strategies. In 2010, he acted as Managing Director for Pele Sports USA which included sales, marketing, finance, and logistics roles. Leading up to his time with Pele Sports, Steve was embedded in the outdoor industry as the President and Co-Founder of Indigo Equipment (an innovative backpack brand), a Sales Representative for Black Diamond Equipment, plus the head of sales for Life-Link (the first North American distributor of DYNAFIT). With the position of Director of Sales, Steve’s experience in all the key areas, plus his passionate perspective for the next-generation of sales efforts, will only bolster the forecasted growth of SALEWA North America. 

“This is a dynamic time for SALEWA North America. The market is quickly advancing as consumers are realizing the variety of ways to research and purchase gear,” said Kropf. “SALEWA plans on embracing todays hyper-digital world, while increasing our support of sport specialty with all of our brands.

Having recently been promoted from Salewa North America's Sales and Merchandising Manager to Apparel Product Line Manager, Dan Fiore will continue to call upon his successful career at Bentgate Mountaineering in Golden Colorado where he built a world-class sales team, a successful e-commerce presence, and progressive and well regarded advertising model. Since 2013, Fiore has been working closely with the DYNAFIT design team in Italy to build a North American collection of Summer and Winter apparel (as highlighted by the recent Backcountry Magazine Editor’s Choice award for the DYNAFIT Beast Jacket). Additionally, Dan will continue to help develop the company's sales team presence, with a focus on building long-term customer relationships that deliver impactful results.

This newly formed Sales Team will be working together at this month’s Outdoor Retailer Winter Market Show in Salt Lake City, highlighting the new collections from DYNAFIT, SALEWA, and POMOCA.

 ###

Salewa North America is a subsidiary of Salewa International, based in Bolzano, Italy. Salewa International is a family-owned business with global operations, specializing in premium outdoor consumer products. Boulder, Colorado based Salewa North America manages the USA/Canada sales, operations, marketing, distribution, and customer service functions for the SALEWA brand, along with DYNAFIT (based in Munich, Germany), POMOCA (based in Aubonne, Switzerland), and rock climbing brand WILD COUNTRY (based in Tideswell, U.K.). http://www.salewa.com

Press Contacts:
Eric Henderson
Phone 303.444.0446
Mobile 307.690.2984 
eric.henderson@salewa.com

Related

Jamie Starr_Dynafit

Salewa North America Strengthens Its Marketing Team

BOULDER, COLORADO: Salewa North America, the wholly-owned subsidiary of Salewa International based in Bolzano Italy, proudly announces the expansion of its Marketing team. With the rapid growth of the backcountry skiing and technical hiking markets, Salewa has named Jamie Starr ...read more

wild_country_incorporated_logo_with_bg_rgb

SALEWA NORTH AMERICA BOLSTERS SALESFORCE WITH NEWLY-APPOINTED SALES MANAGER

Boulder, CO // July 21, 2015 – SALEWA North America, the wholly-owned subsidiary of SALEWA International based in Bolzano, Italy, proudly announces the expansion of its sales team, naming Ross Herr as Sales Manger. In his new role, Herr will be responsible for managing the ...read more

2015BGLogo_Black (1)

SALEWA/SPEED ASCENT honored with 2015 OUTSIDE Gear of the Year Award

Boulder Colorado (April 14, 2015) – Outside has selected SALEWA as an honoree of their annual Gear of the Year Award, which recognizes the best new adventure sports gear of each season after months of rigorous testing. The SALEWA Speed Ascent Shoe was honored as the best new ...read more

2015 - Dynafit Athlete Team

DYNAFIT North America Makes Key Additions to Roster of Winter Athletes

Thirty people, thirty personalities, thirty sets of talents, one passion – backcountry skiing. January 2015 - (Boulder, CO) - DYNAFIT, the leading brand in all forms of human powered skiing, is proud to announce its official North American roster of professional athletes and ...read more

63426_3520_MS SPEED ASCENT

Salewa Speed Ascent Shoe Wins Outside Magazine’s 2014 Gear of the Show Award

Boulder, Colorado – Salewa, one of the fastest growing brands in technical, mountain, and casual footwear, has won Outside Magazine’s prestigious Gear of the Show award for its innovative technical hiking shoe, the Speed Ascent. At every Outdoor Retailer Summer Market ...read more

Salewa

GET VERTICAL: WIN A BASE CAMP EXPERIENCE WITH SALEWA

The 31st of March marks the start of the online competition “get vertical”, where SALEWA, the brand leader in mountaineering clothing and equipment, will offer 100 lucky winners the chance to enjoy a vertical adventure amidst the mountains of the Alps or in Australia. Those who ...read more

DYN-SLWA-PMCA_Logos

Salewa North America Strengthens Its Northeast Sales Force

BOULDER, Colo: Salewa North America, the wholly-owned subsidiary of Salewa International based in Bolzano Italy, proudly announces the expansion of its sales force in the northeast. Pete Cahill, Owner of Exudus Reps, will support the expansion of Salewa North America’s full ...read more

SALEWA REBRAND LOGO

SALEWA Brand Announces Rebranding That Underscores Values, And Mountaineering Spirit

Boulder, Co - Salewa North America, the fastest growing brand in technical, mountain, and casual footwear, is pleased to announce a new logo. A global rebrand is a milestone in SALEWA’s company history. Even the grand opening of the new headquarters in 2011 heralded what has ...read more

rz_sn_logo.2013

super.natural North America Expands Executive Team with New Directors of Sales in U.S. and Canada

Conshohocken, PA (July 31, 2014)—super.natural—a global innovator of natural and synthetic blended performance apparel —announced additions to its executive team as the company continues to gain strong industry momentum in North America. Troy Ballard will step into the Director ...read more