super.natural North America Expands Executive Team with New Directors of Sales in U.S. and Canada

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Conshohocken, PA (July 31, 2014)—super.natural—a global innovator of natural and synthetic blended performance apparel —announced additions to its executive team as the company continues to gain strong industry momentum in North America. Troy Ballard will step into the Director of Sales role in the United States while Robbie Stevens will take on the same position for Canada. super.natural will be making its North American retail debut Fall 14.

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Ballard’s past experience includes Chief Business Development Officer, PACT Apparel; V.P. Global Business Development, Keen Footwear; President, Icebreaker Nature Clothing; Global Product Chairman-Mountainwear, Rip Curl. Stevens was previously the Director of Sales for Icebreaker Canada. Prior to that, he ran an independent sales and marketing agency that represented top brands in the outdoor space.

“super.natural is in a very unique position to set the category benchmark in blended performance apparel inspired by the fusion of nature, technology and design,” comments Stevens. Adds Ballard, “The global executive and design teams at SN are first class and all are leaders in their respective areas of the business. I’m excited to join the super.natural family here in North America and help turn super.natural into the world leader in contemporary sports performance apparel."

 Troy Ballard super.natural Director of Sales United States

Troy Ballard super.natural Director of Sales United States

 Robbie Stevens super.natural Director of Sales Canada

Robbie Stevens super.natural Director of Sales Canada

“These new additions to the super.natural team undoubtedly speak to our intention to provide consumers with truly innovative apparel,” said super.natural Global CEO Andy Vecchione. “We’re enjoying great business momentum right now, driven by our steadfast commitment to designing innovative products that are engineered to deliver maximum benefits.”

super.natural is quickly making a prominent name for itself within the North American market with industry-leading experts who engineer unique fiber combinations to deliver functional, innovative apparel for active lifestyle activities. The company combines the benefits of natural merino wool with the cutting edge technology of synthetic fibers to build progressive performance apparel that works without compromise.

To inquire about becoming a super.natural dealer, please contact:

US Retailers - sn@sn-us.com

Canada Retailers - Canada@sn-us.com

To learn more about super.natural, visit www.sn-supernatural.com.

About super.natural

super.natural combines the benefits of natural merino wool with the cutting edge technology of synthetic fibers to build progressive performance apparel that works without compromise. super.natural is a subsidiary of Shanghai Challenge Textile Co., Ltd., a bluesign® certified company, engaging in transparent and responsible practices. SN is heavily invested in ensuring that all products are produced to the highest environmental standards. To learn more about super.natural, visit www.sn-supernatural.com.

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