Groundswell PR / Dax Kelm

Charleston, SC (June 6, 2016) – Sharkbanz, makers of magnetic shark repellent technology, is excited to announce its partnership with Australian surf company MODOM SURF. The two companies joined forces to launch the first-ever shark deterrent surfboard leash. The Shark Leash by ...read more

Eugene, OR (February 8, 2016)- Burley Design, known for its award winning recreational transport gear, child carriers, jogging strollers and balance bikes, is excited to announce their partnership with Groundswell PR to oversee its digital influencer and media relations in the ...read more

Baltimore, MD (January 5, 2015) – Under Armour, Inc. announced that it is partnering with Charleston, South Carolina-based public relations firm Groundswell PR to represent its Outdoor Performance Division products. The global athletic performance gear company has appointed ...read more

Truckee, CA (October 27, 2014) - Jones Snowboards is proud to announce a new design partnership with renowned California surfboard shaper Chris Christenson to create a line of surf-inspired snowboards. The first in the series of collab boards will be the 2015 Jones Mountain ...read more

Teton Gravity Research, or TGR, premiered its newest film, the Jeremy Jones epic finale to a trilogy of films, “Higher,” on Sept 6 at Squaw Valley near Lake Tahoe in California. The premiere brought in thousands of people to see Jones’ journey that is the culmination of 6 years ...read more

Conshohocken, PA (August 1, 2014)—super.natural—a global innovator of natural and synthetic blended performance apparel —announced additions to its United States sales team. New independent sales representatives are coming on board via Redfish Outdoor Associates and Project 2. ...read more

Golden, CO (July 30, 2014)—Mountainsmith, craftsmen of iconic backcountry equipment and recreational outdoor gear, is excited to announce the addition of Scott Christoffel as its new Great Lakes sales rep. “We’re psyched to be working with Scott in the Great Lakes region,” said ...read more

Golden, CO (July 29, 2014) – Sustainability, simplicity, utility and durability continue to take front and center for Mountainsmith’s lumbar, travel and storage solutions in 2015. Whether your stashing a day’s worth of necessities for a commute or hike, toting a few choice ...read more

Golden, CO – Mountainsmith’s dedication to the K-9 adventure experience has spanned 35+ years and there's no slowing the efforts. With the guidance of local service dog veterinarian, Dr. Robin M. Starr DVM, MEd, Mountainsmith has redesigned its 2015 canine saddle bags to be the ...read more

Laguna Hills, CA– From Kenya to Cali, the healing power of water connects us all. To raise awareness of World Water Day taking place on March 22nd, Freewaters footwear is excited to announce its #CelebrateWater Instagram campaign. Here's how anyone can enter and help spread the ...read more

Truckee, CA (February 10, 2014) – ISPO—the leading international sports business tradeshow—has recognized the Jones Ultracraft Splitboard as the winner in the Action Segment Splitboard Category. ISPO Awards honor the most exceptional sporting goods and are selected by a neutral ...read more

Jones Snowboards is proud to announce that Founder, Jeremy Jones, is the recipient of the 2014 Avalaunch Winter Market “Ambassador of the Year” Award. The Avalaunch awards took place during Outdoor Retailer Winter Market 2014 in Salt Lake City. This marks the third year in a row ...read more

Golden, CO (January 20, 2014)— Mountainsmith, born and based in the Colorado Rockies since 1979, is excited to announce and celebrate its 35th anniversary. Today a worldwide business, Mountainsmith grew out of a small company founded by legendary outdoorsman Patrick Smith. ...read more

Laguna Hills, CA (January 20, 2014) – Freewaters, makers of casual shoes and sandals, is well known as a company that views footwear as a tool for good. For the past three years, the company has developed a clean drinking water project in Kenya where to date they have completed ...read more

Truckee, CA (January 20, 2014) –Jones Snowboards is proud to be a new member of 1% for the Planet, starting with the 2014/15 production cycle. Joining the world’s largest environmental business alliance is a natural extension of the company’s dedication to environmental ...read more

Golden, CO (January 14, 2014) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—announces Pacific Recreation Sales as its 2013 Sales Agency of the Year and recipient of its notable Anvil Award. This marks the second year in the past three ...read more

Wayne, PA (January 13, 2014)—Shortly after announcing its 2014 launch in North America, super.natural, a global performance and wool apparel innovator, is excited to share the news of their partnership with Groundswell PR to direct its public relations strategy. Launched in ...read more

Golden, CO (January 7, 2014)—Mountainsmith, craftsmen of iconic backcountry equipment and recreational outdoor gear, is excited to announce a new strategic partnership with Groundswell Public Relations. Groundswell PR will handle all media relations and brand communications to ...read more

Wayne, PA (January 7, 2014)—super.natural—a global performance and wool apparel innovator —announced today that it will begin distribution in North America in Fall 2014. Initially launched in Europe in 2012, super.natural [SN] specializes in combining merino wool with engineered ...read more