super.natural Performance Apparel Set to Launch in North America

Author:
Updated:
Original:
rz_sn_logo.2013

Wayne, PA (January 7, 2014)—super.natural—a global performance and wool apparel innovator —announced today that it will begin distribution in North America in Fall 2014. Initially launched in Europe in 2012, super.natural [SN] specializes in combining merino wool with engineered performance fibers to create next generation active wear. The full men’s and women’s lines include baselayer, midlayer, lifestyle and sportswear apparel, focusing on snowsports, outdoor, fitness, yoga and travel. The complete super.natural collection will debut in North America at the Winter Outdoor Retailer Trade Show (booth 36217) in Salt Lake City, Utah January 22 – 25, 2014.

super.natural North America is working closely with its European, Asian and Australian counterparts to expand on the global perspective and success the brand has generated around the world. Two notable industry veterans will steer the North American efforts of super.natural. Former Polartec® President & CEO Andy Vecchione and previous Polartec® Executive Vice President, Jon Adelman will lead super.natural’s North American efforts. “Having been at the forefront of the outdoor industry for over a decade, I’m excited about what [SN] is bringing into the North American performance apparel market,” said Vecchione. “super.natural has set new standards in manufacturing hybrid fabrics that are intelligent in performance and comfort. The balance of natural merino wool with engineered fibers creates the maximum in comfort, performance and style.”

Designed to fit your personal ambitions, super.natural is a world leader in the design and production of performance garments incorporating technical fabrics produced to the highest environmental standards. super.natural’s parent company, Shanghai Challenge Textile Co., Ltd. (SCT), is a certified system partner with bluesign®—an international standard that creates transparency along the entire textile manufacturing chain to ensure responsible practices. “Being vertical with such a strong partner like SCT gives us a distinct advantage and ability to incorporate hybrid performance fabrics for each garment we develop and better control over production lead times,” comments Vecchione. “Particular attention is always paid to the quality and aesthetic of each garment’s design, fit and finish from production to delivery by super.natural.”

“The company enters North America with significant momentum,” said Adelman. “Europe embraced the line instantly. Japan, Australia, and Korea were very quick to follow in years two and three. Such swift infiltration of these leading markets laid the groundwork for expansion into the North America. We’re looking forward to connecting core consumers with a brand that sets them apart from industry status quo.”

If you are a retailer and would like to schedule Winter Outdoor Retailer line preview meetings, or have questions about how to become a retailer, please contact:

Andy Vecchione

Email: andy.vecchione@sn-us.com

Phone: 610-517-3524

About super.natural

super.natural is a global leader in active lifestyle apparel designed to fit personal ambitions. The balance of natural merino wool and engineered fibers produce state-of-the-art garments that maximize comfort, performance, style and ease of care. super.natural is a subsidiary of Shanghai Challenge Textile Co., Ltd., a bluesign® certified company, engaging in transparent and responsible practices. The company is heavily invested in ensuring that all products are produced to the highest environmental standards. To learn more about super.natural, visit www.sn-supernatural.com.

Related

rz_sn_logo.2013

super.natural Partners with Groundswell Public Relations

Wayne, PA (January 13, 2014)—Shortly after announcing its 2014 launch in North America, super.natural, a global performance and wool apparel innovator, is excited to share the news of their partnership with Groundswell PR to direct its public relations strategy. Launched in ...read more

rz_sn_logo.2013

super.natural Performance Apparel Adds New Midwest Sales Reps

Conshohocken, PA (August 20, 2014)—super.natural—a global innovator of natural and synthetic blended performance apparel —announced a new addition to its United States sales team. Denne Sport Sales (DSS) will represent super.natural in the Midwest supporting retailers in ...read more

rz_sn_logo.2013

super.natural Adds New Sales Reps in Rocky Mountains, Northwest and Alaska

Conshohocken, PA (August 1, 2014)—super.natural—a global innovator of natural and synthetic blended performance apparel —announced additions to its United States sales team. New independent sales representatives are coming on board via Redfish Outdoor Associates and Project 2. ...read more

rz_sn_logo.2013

super.natural North America Expands Executive Team with New Directors of Sales in U.S. and Canada

Conshohocken, PA (July 31, 2014)—super.natural—a global innovator of natural and synthetic blended performance apparel —announced additions to its executive team as the company continues to gain strong industry momentum in North America. Troy Ballard will step into the Director ...read more

rz_sn_logo.2013

super.natural Adds Luisa Harkins and Greg Danziger to Rockies Sales Team

Conshohocken, PA — super.natural is excited to announce the addition of Greg Danziger and Luisa Harkins of the Orno Group, who will be leading the super.natural sales team in the Rockies territory of Colorado, Utah, New Mexico, and Texas. Greg and Luisa have created an excellent ...read more

rz_sn_logo.2013

super.natural Marks Remarkable NA Growth with Addition of Four Sales Agencies in Key Regions

Conshohocken, PA — Industry and consumer momentum continue for super.natural—the global innovator of fusion performance apparel—with the addition of four new sales agencies to the super.natural USA sales team. Sales representation for super.natural now extends into the Northwest, ...read more

HI RES_UA_BW

Under Armour Partners with Groundswell Public Relations for Outdoor Performance Division

Baltimore, MD (January 5, 2015) – Under Armour, Inc. announced that it is partnering with Charleston, South Carolina-based public relations firm Groundswell PR to represent its Outdoor Performance Division products. The global athletic performance gear company has appointed ...read more

xelius

Lapierre North America Reveals

KENT, Wash. – Lapierre, an established, performance-driven mountain and road cycling brand born in France, announces its 2014 road bike collection for the North American market, debuting at DealerCamp, 2013. Fourteen models ranging from the Xelius EFI, Sensium, Cyclocross, and ...read more

Screenshot 2015-01-12 09.56.39

Salewa North America Bolsters Management Team with Addition of Director Of Sales and Promotion of Apparel Product Line Manger

Steve Kropf and Dan Fiore Will Drive the Next Phase of SALEWA North America's Sales Function as the Company Scales for Projected Growth (From left, Steve Kropf – Salewa North America's new Director of Sales, and Dan Fiore, new Apparel Product Line Manager) Boulder, Co – SALEWA ...read more