Hydro Flask Introduces New Refreshingly Bold Logo


Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, introduced this month an updated version of its iconic brand logo. The new design represents a cleaner, bolder version of the previous logo and emphasizes feelings of energy, joy and refreshment. 


“The Hydro Flask brand has always delivered a unique experience in a reliable, fun and inclusive way,” said Hydro Flask VP of Marketing and Product, David Visnack. “We feel the new logo is bolder and more recognizable. It imparts a sense of refreshment."

As the category leader in insulated hydration, Hydro Flask unveils this new logo at the same time as the brand launches its fall product collection and a new website.

“It’s an exciting time here at Hydro Flask, and we look forward to continued growth fueled by strong branding, innovation and an amazing team,” said Hydro Flask CEO Scott Allan.

Hydro Flask has quickly become the fastest growing hydration company in the United States. In the past two years, the company has grown in both unit and revenue growth of more than 200%. Hydro Flask currently markets its products in the Outdoor, Natural Food, Coffee and Beer channels and is a member of the Inc. 500 List of Fastest-Growing Private Companies in America.


About Hydro Flask

Hydro Flask is the award-winning global leader in high-performance, insulated stainless steel flasks. Founded in 2009 in beautiful Bend, Oregon, the company’s mission is to save the world from lukewarm. Using the highest quality 18/8 stainless steel, Hydro Flask food and beverage flasks are pure, stylish, BPA‐free, recyclable, and backed by a lifetime warranty.

Hydro Flask believes that great flasks and great causes go hand-in-hand. Through its charitable arm, 5% Back, consumers can allocate a portion of the net profit of their purchase to a charity they choose. Learn more about Hydro Flask’s charitable giving
at https://www.hydroflask.com/5‐back.