Yoga Six Selects SMACK! Media to Launch “Six Results” Rebrand Campaign

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San Diego-Based Yoga Six Launches a New Brand! Promises a Stronger & More Whole Self through Results-Focused Yoga & Fitness Classes

(October 7, 2015) – Solana Beach, California – Yoga Six, a San Diego-based Yoga studio that is rapidly expanding across the Midwest, has partnered with Marketing and Public Relation(ship)s ™ firm, SMACK! Media in the San Diego market. Yoga Six seeks to promote its new brand, which focuses on helping people become a better version of themselves, physically and mentally, through science-backed yoga and fitness classes. The new brand was inspired by their intelligently crafted program; the classes at Yoga Six offer diversity in movement and intensity to meet the complete needs of the body and mind. The studio anchors itself in the belief that physical well-being greatly impacts the way we look, think and feel, and the six in their name reinforces this sentiment. Yoga Six’s “6” refers to the six, multi-dimensional results of a consistent yoga practice: stronger , leaner, calmer, clearer, braver, and further.

Yoga Six currently operates 8 studios in 3 markets, San Diego, Chicago and St. Louis, and has 4 studios under construction in 3 new markets: Kansas City, Milwaukee and Columbus. The company will add a second St. Louis area studio before the end of 2015 and afourth in Chicago in Q1 2016. Yoga Six offers a variety of classes ranging from Hot and Power Yoga to Deep Stretch and Boot Camp, and targets fitness enthusiasts who are newer to yoga or established yogis looking to further their practice or be part of a new community. From a real estate perspective, the studio follows forward thinking, health conscious retailers such as Lululemon, Apple, Whole Foods and Trader Joe’s. 

“The yoga market, boutique fitness in general, is growing by leaps and bounds, and while that’s fantastic, consumers are discerning and have a lot to choose from,” said Laurenn Cutshaw, Vice President of Branding and Marketing for Yoga Six. “What we realized [prior to the rebrand] is that we weren’t telling consumers what we’re best at – and that is offering high quality yoga and fitness classes in an energizing, modern and FUN community environment. People come to us because the want to look and feel better, but they also want to enjoy the experience and feel supported in the process. That’s what we do, and nobody knows that better than the team at SMACK. They’ve been clients of our studio for ages, so it was a natural fit for us to partner with them.

The San Diego studios are in Solana Beach, Carlsbad, 4S Ranch and Point Loma. The Solana Beach Studio in San Diego will re-open on Friday, October 9th. There is currently an October Challenge to “Strengthen Your Self” being offered nationwide. To learn more about Yoga Six and view class schedule, visit their website at http://yogasix.com.

About Yoga Six: Yoga Six’s core curriculum features a broad range of heated and non-heated yoga classes, boot camp style fitness classes and meditation. Diversity is embedded into the program to meet the complete needs of the body. Unique monthly workshops and biannual Yoga Teacher Trainings round out the yoga program. Each Yoga Six studio has multiple practice rooms, a community hub with retail boutique and luxe-appointed locker rooms. Whether needing power up or let go, Yoga Six students enjoy a positive and welcoming yoga experience from the moment the step through the door. Yoga Six. Strengthen Your Self.

About SMACK! Media: SMACK! Media is a boutique relationship marketing and Public Relation(ship)s™ agency that develops effective multi-dimensional brand strategy, creative development, public relations and social media campaigns, with a pinpoint focus on the sports, health and fitness markets. Their approach is grounded in inspiring and clear communication, strong relationships and a passion for execution. Make your brand stand out, give it a little SMACK! For more info, visit: http://www.smackmedia.com

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