Metolius Athlete Joey Jannsen Wins Setter Showdown

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Company teams up with expert route setters to develop commercial urethane hold line

Bend, Ore. (Oct. 8, 2014)Metolius, a leading manufacturer and designer of innovative climbing gear, congratulates hold shaper Joey Jannsen on his recent win at the Setter Showdown in Lexington, Kentucky where he debuted the new Metolius urethane hold shape series “Splines.” A Metolius athlete since 2014, this is Jannsen’s second victory in a row following his first place performance at Earth Treks in Golden, Colorado.

“We are all happy for Joey’s success in such a competitive field,” said Brooke Sandahl, Vice President at Metolius. “It is important for Metolius to have an elite level route setter like Joey helping us develop our new commercial urethane climbing hold line. Joey’s insights into the needs of the commercial market is second to none, and we rely on that expertise to produce holds of the highest quality.”

Metolius is tapping into the skills and expertise of its expert route setters to design and develop the brand’s new commercial gym urethane line. The line has 248 shapes that are grouped into seven distinct collections. Each of the new holds was tested by Jannsen and was shaped for specific needs of the commercial climbing market.

In addition to working with Jannsen, Metolius brought on Tedd Thompson as Category Manager for the Training Division to lead product development for the new urethane hold collection, and pulled in the talent of veteran shaper Jim Karn.

Jannsen, Karn and Thompson spent 18 months in R&D talking to gym owners, route setters and climbers at climbing gyms across the country to identify the most important attributes of a climbing hold. The team’s key takeaways were that setters want good new shapes, holds made from urethane to deal with the rigors of the commercial environment, and the ability to match colors of existing lines. These needs guided Metolius’s development of its current commercial hold line, which launched earlier this year.

The urethane climbing hold line is currently available for both commercial climbing gyms and home walls on the Metolius website: http://www.metoliusclimbing.com/pu-climbing-holds.html

To learn more about Metolius, please visit metoliusclimbing.com.

About Metolius
Founded in 1983 near the headwaters of the Metolius River, Metolius equipment was born out of respect for rock climbing. Metolius has since built a solid reputation as a leading designer and manufacturer of performance rock climbing equipment that is Safer by Design. Metolius has always focused on new and innovative rock climbing gear while ensuring the highest quality available. They’ve built a strong reputation as an innovator in the design of cutting-edge rock climbing gear. Metolius is proud to be able to claim innovations in just about every category of rock climbing gear from traditional, sport, bouldering and big wall/technical alpine. Metolius also works to educate others to preserve the environment and the climbing lifestyle. For more information, visit www.metoliusclimbing.com.

Media Contact:
Malcolm Forbes
Verde Brand Communications
(970) 259.3555
malcolm@verdepr.com

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