PROBAR® Announces the Release of New Caffeinated BASE Protein Bar Flavors


Chocolate Bliss and Coffee Crunch will Help Bolster the Line in Key Channels

Salt Lake City, UT (October 2, 2015) – PROBAR®, maker of delicious, convenient, healthy, plant-based food products, is thrilled to add two new flavors to its BASE protein bar line. Chocolate Bliss and Coffee Crunch make their debut as PROBAR’s first bars with added caffeine. Whether you need an energy boost to aid in recovery post-workout or are simply looking to satiate your midday hunger, protein and caffeine complement each other perfectly.

PROBAR BASE™ has seen rapid growth across several channels since its initial release in spring 2013. With the addition of the two new flavors, the line now features six delicious flavors of gluten- and dairy-free protein bars. Unique to Chocolate Bliss and Coffee Crunch is 55mg of caffeine from yerba mate, the equivalent amount to roughly half a cup of coffee or two bags of green tea.

Customer demand from key accounts encouraged PROBAR to deliver more SKUs and REI will carry the new flavors from day one. As the BASE product line continues to gain popularity worldwide, the two new flavors were created to have international flavor appeal.

BASE Chocolate Bliss and Coffee Crunch will be available online at beginning mid-September and in REI and other retail locations nationwide starting in October.


BASE™ Protein Bar Highlights:

• 20g of Plant Protein • Gluten Free

• 4–5g of Fiber • Chia and Flax Seeds

• Non GMO Project Verified • Suggested Retail $2.79

PROBAR® creates delicious, convenient, plant-based food products. We strive to become the leading provider of real food choices, always maintaining our commitment to quality, sustainability and fantastic taste. PROBAR® was founded in 2004 as an early innovator of non-baked bars with raw and whole ingredients. We remain firmly committed to delicious, real food solutions by supporting non-GMO and organic agriculture. At PROBAR®, we seek to provide a healthy, fun, and inspired workplace where we live by our core values—treat business like family and laugh everyday. Visit us:

Media Contact: Jesse Malman -