PROBAR® Announces Major Retail Expansion Plans


Target Will Now Carry PROBAR bite™ in All Stores Nationwide

Salt Lake City, UT (September 16, 2015) – PROBAR®, maker of delicious, convenient, healthy, plant-based food products, is thrilled to help meet the growing demand for sustainable food products by announcing a new retail partnership with Target. Starting in September, Target will carry PROBAR bite™ organic energy bars in all locations around the country as part of the retail giant’s effort to double it’s stake in the organic and sustainable grocery business in 2015.

“Our customers have come to trust us to deliver the best tasting, highest quality products,” explains CEO Jeff Coleman. “We are excited to share PROBAR bite with Target’s loyal customer base.”


Target will initially carry five flavors of PROBAR bite™: Peanut Butter Chocolate Chip, Coconut Almond, Mixed Berry, Superfruit + Greens and Chocolate Cherry Cashew. The bars will be offered in special 4-packs and sold for $5.99 MSRP.

PROBAR bite™ was launched in October 2014 and is USDA-certified organic, Non-GMO Project Verified, gluten-, dairy- and soy-free. At just 190 calories, the bars pack in 6g of plant-based protein and 3-4g of fiber.

PROBAR® creates delicious, convenient, plant-based food products. We strive to become the leading provider of real food choices, always maintaining our commitment to quality, sustainability and fantastic taste. PROBAR® was founded in 2004 as an early innovator of non-baked bars with raw and whole ingredients. We remain firmly committed to delicious, real food solutions by supporting non-GMO and organic agriculture. At PROBAR®, we seek to provide a healthy, fun, and inspired workplace where we live by our core values—treat business like family and laugh everyday. Visit us:

Media Contact:Jesse Malman,