Brad Tollefson has joined the Locally team to help support the growing need for information exchange and management. Brad brings years of data management experience to the platform.
Previously, Brad was a Director of Planning / Business Intelligence Manager at Backcountry.com where he led implementation of data warehousing, BI planning and reporting, and the development of company dashboards... resulting in marked progress towards goals of staff visibility of critical company KPI's. Brad also served as a strategic advisor.
During that period, Brad also served as the chair of the OIA B2B working group. He contributed to the outdoor industry effort to define free, flexible, industry protected business-to-business electronic data exchange and communication standards. This effort spun up to many systems currently used today such as online purchasing, drop ship, and logistics planning.
Brad's responsibilities at Locally will be to design key information systems for catalog and inventory exchange. He will improve the integration of data between brands, shops, and ecommerce merchants while improving data visibility and processing for the benefit of Locally clients.
He will also help Locally plan and scale the management of catalog information into adjacent industries such as running, snowsports, surf, golf, tennis, fishing, and sporting goods.
Brad also has significant experience in web development and currently owns Outdoor Specialty Consulting which provides consulting services for both retailers and vendors.