Eyes Growth with New SVP of Marketing and Strategic Partnerships Hire – Laurel Creech


Chattanooga, Tenn. (September 29, 2015), the premier online and mobile resource for “where to go outdoors,” announced today the recent hire of SVP of Marketing and Strategic Partnerships Laurel Creech. Creech joins the RootsRated team after more than five years as the Chief Service Officer and Director of Office of Environment and Sustainability for Mayor Karl Dean in the Nashville Mayor’s Office. She previously founded and directed Team Green Adventures, one of the country’s largest outdoor adventure and environmental organizations, serving as co-founder of Live on the Green outdoor concert series. Creech’s executive and community engagement experience will greatly serve RootsRated and the future direction of the company.

“As RootsRated enters a new stage of growth, Laurel will play an instrumental role,” said RootsRated Founder Fynn Glover. “Laurel is a visionary with the ability to craft and implement high-level partnerships across multiple stakeholders. She’s passionate about the RootsRated mission, an avid outdoorswoman, and we're honored to have her on the team.”

 “I am excited to join the RootsRated team and look forward to bringing my knowledge from the diverse areas of government, media and community to assist in the further growth and success of this burgeoning company,” said Creech. “From my professional and personal experiences in the outdoors, is certainly a needed resource that will connect more and more people to being active outside.”

What is

RootsRated is a platform that connects people and brands through original content about the best outdoor experiences, hand-picked by local outdoor experts and written by professional writers. RootsRated provides sponsored content and subscription-based content licensing to major brand partners in the outdoor, travel, and healthcare industries, including Marmot, Merrell, Outdoor Research, Utah Office of Tourism, BlueCross BlueShield of Alabama, and OrthoCarolina. As brands come under increasing pressure to act as publishers, RootsRated empowers marketers to engage in localized conversations through content that informs and inspires a healthy, outdoor lifestyle. Founded in 2012, the company is one of the fastest growing media platforms in the outdoor vertical.