SIA News

skier in blue jacket and black pants carving a turn on mountain

According to SIA news and research, 100 million Americans are active outdoors in winter, participating in sports such as skiing, hiking, skating, running, and walking.

Snowsports Industries America (SIA) is the non-profit, member-owned trade association representing suppliers of consumer snowsports with constituents in the retail, rep and resort communities. SIA's mission since 1954 is to help its members succeed by providing insightful research, innovative education, and growing participation in all snowsports. 

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SNEWS covers all the latest SIA news.

Nick Sargent has served as SIA's president since February 2016.

Here at SNEWS, we cover all the latest SIA news, key aspects of its data, and snowsports trends.