Mountainsmith Announces New Partnership with Groundswell Public Relations

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Golden, CO (January 7, 2014)—Mountainsmith, craftsmen of iconic backcountry equipment and recreational outdoor gear, is excited to announce a new strategic partnership with Groundswell Public Relations. Groundswell PR will handle all media relations and brand communications to broaden awareness of Mountainsmith’s Forged for Life quality-driven products and happenings.

“Mountainsmith is a pinnacle brand that represents what’s best about the outdoor industry,” said Groundswell PR Partner Dax Kelm. “Their products and commitment to quality have helped shape the last 35 years of backcountry exploration worldwide. At Groundswell, we aim to partner with companies that go beyond lip service and provide consumers with a brand promise they can count on. Without question, Mountainsmith’s stellar product lineup meets this criteria.”

Renowned outdoorsman Patrick Smith founded Mountainsmith in 1979. Smith worked to create outdoor gear that could withstand the rigors of the Colorado Rockies. With the backcountry ever beckoning, Mountainsmith’s team is constantly working to bring the best products to market providing seasoned guides, first-time explorers, adventure photographers and urban commuters the progressive gear they need to make the most out of any adventure.

“Looking for business partners and ambassadors that genuinely share our core values is always a part of our mission and we are thrilled to welcome Groundswell PR to the Mountainsmith tribe,” said Mountainsmith President Jay Getzel. “They understand our history, believe in our new products, and most importantly, practice the edict that the best work and innovations come from getting outdoors and enjoying life. We’re incredibly excited to be working with Groundswell PR in this capacity and watching the Mountainsmith brand grow in the process.”

To learn more about Mountainsmith, visit www.mountainsmith.com

To learn more about Groundswell Public Relations, visit www.groundswellpr.com.

About Mountainsmith

Headquartered at the base of the Rocky Mountains in Golden, CO for 35 years, Mountainsmith is committed to creating durable provisions for every aspect of your adventure, on and off the trail. Beginning with iconic lumbar packs in 1979, Mountainsmith products carry an emphasis on utility for those who prefer life outdoors. Whether that is a solution for the backcountry, the gear closet, the office, the photo shoot, or even the dog; the brand offers tools that serve a purpose and stand the test of time. Dedicated in its mission to improve the lives of fellow outdoors enthusiasts, Mountainsmith manufactures products that are… forged for life. Visit www.mountainsmith.com to learn more.

About Groundswell PR

Groundswell PR maximizes media and industry exposure for top brands, destinations and organizations looking to increase sales and capture new and exciting audiences. Amplified by trusted media relationships, experience and lifestyles driven by the industries we love, Groundswell PR ignites integrated media, public relations and social media strategies that stay true to your core business and goals. Visit www.groundswellpr.com to learn more.

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