Fischer Sports Taps Groundswell PR to Handle Public Relations


Auburn, NH – Fischer Sports, a family-owned, global leader and supplier of snow sports products, announces their partnership with Groundswell PR to lead its public relations efforts. Groundswell PR will handle all communications strategy and media relations to promote Fischer Sports’ alpine skis, boots and bindings in the United States.

“Groundswell PR’s dynamic media relations capabilities, experience and industry respect lead us to this decision,” says Fischer Sports Director of Alpine Marketing and Product, Matt Berkowitz. “We are very excited to bring them on board to promote our new Vacuum Fit boot technologies as well as new Alpine ski technology and products for men and women.”

Founded in 1924 by Josef Fischer, and celebrating its 90th anniversary in 2014, Fischer Sports to this day has retained its identity as an independent, family business. Fischer continues to push the technology envelope with their enhanced Vacuum Fit boot technology and All Mountain ROCKER ski products.

“We are super excited to be involved with such a deep rooted ski company like Fischer Sports,” states Dax Kelm, Groundswell PR partner. “Fischer has always been about producing quality product with no compromises. We are amped to tell their story here in the US.”

Visit to learn more about the company.

About Fischer Sports
Looking forward to its 90th anniversary, Fischer Sports to this day has retained its identity as an independent, family business. Founded in 1924 by Josef Fischer, who began making handcarts and sleds in a barn, Fischer Sports has become successful on an international scale through a symbiosis of tradition, pioneering and technological advancement. Today Fischer Sports is a full-range supplier for both Alpine and Nordic skiing equipment and have made it their mission to offer the many different types of skiers more than just an outstanding product, but sophisticated technology and design that allows them to have an unforgettable skiing experience.

About Groundswell PR
Based in Charleston, SC, Groundswell PR maximizes media and industry exposure for top brands, destinations and organizations looking to increase sales and capture new and exciting audiences. Amplified by trusted media relationships, experience and lifestyles driven by the industries we love, Groundswell PR ignites integrated media, public relations and social media strategies that stay true to your core business and goals. Visit to learn more.