Dax Kelm / Groundswell PR

TRUCKEE, CA (January 4, 2021) — Rooted in his lifelong passion for snowboarding, wilderness exploration and environmental activism, Jeremy Jones is proud to announce the launch of Jones’ first technical outerwear line. Created to balance unmatched performance and durability with ...read more

Bethesda, MD - January 16, 2018  SimplyBiotix, a line of everyday, family-driven probiotics, is excited to announce the immediate launch of their most innovative probiotic yet, Gutsy™. Gutsy provides digestive and immune health support by combining probiotics and vitamin D in a ...read more

BF100 and BF200 Join Bullfrog Family of Bluetooth® Speakers Designed for Outdoor Enthusiasts Stillwater, OK - July 27,2017 KICKER today announced the expansion of its adventure-ready Bullfrog series of portable Bluetooth speakers with the addition of the new BF100 and BF200. ...read more

Bloc Enterprises, LLC – makers of the first-ever portable and continuous, personal and pet water purification enhancement devices, the GoPure Pod™ and GoPure Pet™ – is honored to receive the 2017 Graphic Design USA American Package Design Award in the Health & Wellness category. ...read more

Baltimore, MD (March 8, 2017) —Under Armour (NYSE: UA, UAA), the global leader in innovative performance footwear, apparel and equipment, today announces the inaugural 2017 Under Armour Mountain Running Series in partnership with POWDR Adventure Lifestyle CO. Created for trail ...read more

Baltimore, MD (August 1, 2016) —Under Armour (NYSE: UA, UA.C) will debut the new Horizon trail run footwear collection to media and retailers at the Summer Outdoor Retailer expo in Salt Lake City. The Horizon series is the latest in Under Armour technical trail running innovation ...read more

Charleston, SC (March 14, 2016) – Sharkbanz, makers of magnetic shark repellent technology, has appointed Groundswell PR to oversee its media and influencer relations in the travel, technology and active lifestyle arenas. “We’re looking forward to working with Groundswell PR to ...read more

Truckee, Calif. (Dec 2, 2015) -Jones Snowboards is thrilled to announce the addition of rider Sammy Luebke to the Jones’ International Team. Based in Truckee, Luebke is an experienced and exceptionally talented snowboarder and a competitor on the Freeride World Tour. A veteran ...read more

Truckee, CA (Nov 19, 2015) - Jones Snowboards is proud to announce a partnership with the non-profit rainforest reforestation project Association Community Carbon Trees (ACCT). ACCT has spent the last twelve years fighting against climate change by reforesting clear cut swaths of ...read more

Baltimore, MD (February 9, 2015)— Adding to its world-class roster of athletes,Under Armour today announced the addition of snowboarder John Jackson to its #UAMTN team. Jackson grew up riding Mammoth Mountain in California before becoming a pillar of big mountain freeriding ...read more

Golden, CO (January 19, 2015) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—announces Pinnacle Outdoor Group as its 2014 Sales Agency of the Year and recipient of its Anvil Award. Hal Ellms, Ben Winther and Sarah Maher, have earned the ...read more

Golden, CO —Mountainsmith, craftsmen of iconic backcountry equipment and recreational outdoor gear, is excited to announce the addition of Canadian outdoor industry veterans Tom Jones, Jason Jennens and Peter Skala to it’s independent sales rep team. “We’re excited to be ...read more

Conshohocken, PA (August 20, 2014)—super.natural—a global innovator of natural and synthetic blended performance apparel —announced a new addition to its United States sales team. Denne Sport Sales (DSS) will represent super.natural in the Midwest supporting retailers in ...read more

Golden, CO (August 4, 2014) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is celebrating the American Alpine Club at the Outdoor Retailer Show for the fourth year in a row. Back by popular demand and Mountainsmith’s commitment to the AAC, ...read more

Golden, CO (July 14, 2014) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— will debut the Mountain Dome series of tents alongside their new collection of J-Zip sleeping bags, at Summer Outdoor Retailer. Innovative and built for rugged ...read more

Golden, CO (July 1, 2014) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—have been working with renowned outdoor and surf photographer Chris Burkard to help shape their new 2015 catalog. The creative partnership showcases both ...read more

Fischer Sports, a family-owned, global leader and supplier of snow sports products, announces today that Willy Booker has been selected as the new President and CEO of Fischer Skis US, LLC., effective July 7, 2014. Franz Föttinnger, Fischer International CEO, stated, “We are ...read more

Golden, CO (June 2, 2014) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is sponsoring the Blackwater Drifters’ kayak expedition of the longest navigable waterway in North America. The team will traverse 14 states and almost 4,000 miles ...read more

Golden, CO (April 21, 2014)—Mountainsmith, craftsmen of iconic backcountry equipment and recreational outdoor gear, announced the addition of Jacob Stein to its design team as the newest Design Assistant for both Mountainsmith and sister company Carry Gear Solutions. Stein ...read more