Hillsound Selects Groundswell PR to Handle Public Relations

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Vancouver, BC Hillsound, the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts, announces their partnership with Groundswell PR to spearhead their public relations efforts.

“Groundswell PR’s unique mix of media relationships, experience and industry knowledge lead us to the decision to work together,” says Hillsound’s General Manager, Kris Choi. “We are very excited for Groundswell to join our team and start spreading the news about our cutting edge technologies to a wide and varied audience.”

Tested in the Himalayas, Hillsound, founded in 2007, has created the only full-stretch, Schoeller C_Change gaiters on the market and has taken the quality of urban traction and multi-use crampons to the next level. All Hillsound products are designed to be ultra-durable, top-of-the-line and user-friendly.

“We are excited to get started and partner with such an innovative brand that is focused on creating the best winter traction products for the urban or mountain adventurer,” says Dax Kelm, Groundwell PR founder. “Hillsound has a great story and the technology and gear to back it up.”

Visit www.hillsound.com to learn more about the company and products.

About Hillsound Equipment, Inc.

Based in Vancouver, British Columbia, Hillsound offers a range of highly-engineered winter traction devices for a variety of categories, from winter walking to light mountaineering. Hillsound also specializes in the design and manufacture of durable and comfortable gaiters.

About Groundswell PR

Groundswell PR maximizes media and industry exposure for top brands, destinations and organizations looking to increase sales and capture new and exciting audiences. Amplified by trusted media relationships, experience and lifestyles driven by the industries we love, Groundswell PR ignites integrated media, public relations and social media strategies that stay true to your core business and goals. Visit www.groundswellpr.com to learn more.

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