People

Erin Brosterhous has been working in outdoor media for a long time. As the co-founder of Inside Out Communications, a PR firm in Colorado, she has spent years developing communications strategy for brands like The North Face, Mystery Ranch, and Wigwam. Along with Inside Out ...read more

Ten years ago, I found a home in the outdoor industry and our shared world of puffy jackets, breathable shells, and epic adventures. My early mentors in the industry were not the straight white men you might expect. As an openly sober, vocal military veteran without a strong ...read more

It was with great sadness we confirmed today that one of the most beloved figures in our industry, the legendary polar adventurer Eric Larsen, has been diagnosed with colorectal cancer.  Known and cherished by many of us for his big heart, generous spirit, and true passion for ...read more

As Pocket Outdoor Media grows, adapts, and improves, our mission will always remain the same: To inspire people to do the activities they love—hiking, skiing, climbing, running, swimming, cycling, cooking, and yoga—with greater enjoyment and knowledge. We believe that a hike, a ...read more

The holiday shopping season is well underway and despite a national spike in coronavirus cases, shoppers are still heading out to buy gifts in person. What’s worked in the past for your store might not be the best strategy during a pandemic, so we asked two merchandising experts ...read more

Every year, the Outdoor Writers Association of America (OWAA) puts on a contest to identify the brightest up-and-comers in the field of outdoor media. Open to students in grades 6 through 12, the Norm Strung Youth Writing Awards are presented to 12 winners: six in high school and ...read more

If you want to get to know Lise Aangeenbrug, OIA's executive director who stepped up to lead the organization this March, there's no better place to meet her than on the trail. A passionate outdoor adventurer with a professional background that has included stints at the ...read more

Cant see the video above? Click here In this edition of Straight Talk, Editorial Director Kristin Hostetter sits down for a candid Zoom conversation with Ryan Gellert, the new CEO of Patagonia. It's his first U.S. interview since taking the helm.  Key takeaways include: ...read more

My parents founded Townsend Bertram & Company in 1988 with the dream of creating a vibrant community of adventures. After 32 years in business, my mom will be closing the doors for the last time this Thanksgiving. Over the last few weeks, we’ve held a “retirement sale” and have ...read more

This is part one of a multi-part series. The next installments will be published in the coming weeks. It's been a long time coming, but the SNEWS Retailer Survey is finally back. A few years have passed since our last iteration of this series, and in that time, the industry has ...read more

We're saddened to announce the passing of a dear friend and colleague last week: Jim Ramey, a longtime independent sales rep and the owner of Adventure Sales in Kent, Washington. Jim held many jobs in the outdoor industry over the course of his long career, from assistant store ...read more

Monet Hambrick of The Traveling Child journeys around the world for a living with her children. In 2019, she authored The Traveling Child Goes to Rio de Janeiro, a children's book that teaches culture through the eyes of two traveling sisters. And earlier this year, she became a ...read more

I am a veteran and an outdoor enthusiast who has spent the last 10 years working in the outdoor industry. Without a doubt, our industry is the first in which I experienced the same level of camaraderie and commitment to purpose as I did during my 22 years in the Navy on active ...read more

In this edition of Straight Talk, Editorial Director Kristin Hostetter sits down for a free-wheeling Zoom conversation with Jeremy Jones, pro snowboarder and founder of Protect Our Winters and Jones Snowboards. The two, who are first cousins, talk about how Jones’ new ...read more

2020 will go down as the year of the pivot. The year of Zoom. The year of social distancing, masks, hand sanitizer. The year that we didn’t think we’d ever adapt, but we did. Remember a million years ago when we last convened for Outdoor Retailer Winter Market + Snow Show last ...read more

In honor of Indigenous Peoples’ Day this year, SNEWS talked to four Native and Indigenous designers who bring their wisdom and talents to the outdoor industry. Dewayne Dale Jr., Diné, freelancer and former innovation designer at KEEN and Chrome Industries Before becoming a ...read more

It’s that time of year: In almost every business conversation I’ve had over the last month, I hear about the strategic planning, the sales meetings, the budget meetings that we’re all involved in. In many ways, they’re exhausting, but they’re also exciting. At least for me. I ...read more

Before Earl B. Hunter Jr. founded his marketing and consulting company Black Folks Camp Too, he was vice president of sales at SylvanSport—a business based in Brevard, North Carolina, known for its ultralight trailers. He was often on the road for his job, traveling all over the ...read more

The outdoor content creator known as Dr. Kiona (she prefers not to use her last name publicly) is not your typical influencer. Founder of the blog How Not To Travel Like A Basic Bitch, the Texas-based entrepreneur with a PhD in nutritional science uses her brand to ...read more

After a three-and-a-half month search, Patagonia has named its new CEO. Ryan Gellert will rise from within the company’s ranks to take on the new role. For more than five years, Gellert has served as the brand’s general manager of Europe, the Middle East, and Africa (EMEA). ...read more

In this episode of First Look, our Editor-in-Chief, Kristin Hostetter, sat down with Kristin Carpenter, Founder/CEO of Verde Brand Communications to discuss the Multi-Channel Marketing Academy.  Some topics we cover: The format of the course How brands can cut through the ...read more

September 15 to October 15 marks National Hispanic Heritage Month and in honor of the rich cultural traditions of our Hispanic neighbors, friends, and colleagues, SNEWS would like you to meet five designers with roots in Mexico, Ecuador, and Peru. Some have worked in the industry ...read more

VF Corporation released its 2020 Inclusion and Diversity Annual Profile to the public in recent days, providing an in-depth look at the company’s global efforts to create a highly inclusive culture that celebrates the diversity among its 50,000 employees. The report—the first ...read more

In addition to decreased sales, supply-chain challenges, and coronavirus restrictions, outdoor brands and retailers are facing another obstacle brought on by the pandemic: potential eviction. In a lawsuit filed last week in Boulder County (Colorado), landlord Ten Eleven Pearl LLC ...read more