Companies

Jack Wolfskin appointed Diana Seung as the first general manager of the North America operation, which will be based out of Salt Lake City. A Jack Wolfskin representative confirmed the news, without offering more information yet. Seung did not return our messages, but she ...read more

Dana Gleason was stirred in 2000 from an early retirement from the pack-making business when his daughter asked him to design her a new hip sack. Along with his longtime business partner, Mystery Ranch was founded to provide load-bearing equipment to members of the military, ...read more

Hot New Products are written by the company and edited for space and clarity. The column was previously called Elevator Pitch. They do not express the opinions of SNEWS or its editors. Pitched by Russ Rowell, Kelty senior vice president and general manager: Just in time for ...read more

In a sense, a logo is the face of a brand. It's on product, stickers, sponsorship pages for adventure films. It's a tiny image that encapsulates what a company is all about. To ace this quiz, you have to know the logos of outdoor brands like the back of your hand, or rather, like ...read more

Cascade Designs in early July cut 22 jobs from various teams and levels out of its staff of about 500 as part of the brand's reorganization, CEO James Cotter confirmed. The layoffs are tied to Cascade Designs' shift away from siloed teams to a new structure composed of one team ...read more

Hot New Products are written by the company and edited for space and clarity. The column was previously called Elevator Pitch. They do not express the opinions of SNEWS or its editors. Pitched by Jon Rosenberg, founder and CEO of Cold Case Gear. Cold Case Gear utilizes aerogel ...read more

Maybe you've lost count of the number of Outdoor Retailer shows you've attended. Or maybe you're new to the industry, but have been a gearhead for years. To ace this quiz, you have to know which big outdoor conglomerates own which brands.  Think you can score a perfect 10? This ...read more

Columbia Sportswear President and CEO Tim Boyle has publicly said it numerous times and even confessed to FBI agents in person, but he's saying it again: the multi-billion dollar sportswear company wouldn't be around today without immigrants, including his mother who fled Nazi ...read more

Black Diamond laid off 70 employees last week in its manufacturing division of the Salt Lake City, Utah, headquarters, a 22 percent reduction of the Utah workforce and 53 percent of the manufacturing division. News spread quickly on Reddit. A screenshot of a Facebook post—with ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Gary Lenett, CEO and founder of DUER. Inspired by the woman wanting more from her clothing, DUER Women’s is no pink, all ...read more

The average American woman is 5 feet 3 inches tall, weighing about 165 pounds with a waist circumference of about 38. That's a pants size 16 or 18—sizes that most outdoor brands aren't making and retailers aren't selling. Marmot, and many others, stop at size 14 or 16 for women. ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Keith Eshelman and Sevag Kazanci, co-founders of Parks Project. Every purchase from Parks Project directly supports your ...read more

In October 2018, Nite Ize was tipped off about a shipment at the port of entry in Portland, Oregon. U.S. Customs and Border Protection had seized the import of 300 counterfeit Steelie car-phone mounts, one of Nite Ize's most popular products. After investigation, Nite Ize ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with the folks at Nan Ya Plastics Corporation, creators of the CHROMUCH fiber. Our new CHROMUCH is the most reliable and ...read more

At every Outdoor Retailer, attendees find reasons to celebrate: new products, the gathering of friends, new seasons. Anniversaries are also another reason. Here are a dozen-plus brands that marked monumental birthdays at the show last week. ...read more

The Oberalp Group added a fifth name to its repertoire of mountain sport brands today with the acquisition of the popular climbing company, Evolv. “The addition of EVOLV allows us to offer a complete solution for rock climbers when paired with our WILD COUNTRY brand, an ...read more

When Mother Nature shows us who’s boss, having a layer that can stash away, but do battle when needed, gives us confidence to get outside year round. I enjoyed a number of hikes this spring in South Dakota’s Black Hills. But outdoor enthusiasts in the area know that storms ...read more

Sustainability is the outdoor industry’s warmest and fuzziest buzzword, but the movement has fallen short on two points: It’s only really made headway in apparel, and it’s mired in green-washed marketing speak. Osprey has decided to tackle both. Osprey—which, according to NPD ...read more

As overlanding has grown popular among outdoorists, so have roof top tents, or RTTs. There's appeal in getting up off the ground and being able to fold down your shelter whenever and wherever for a fast getaway or a long-term vacation. It's still a small community, but it's ...read more

The North Face’s latest marketing stunt isn’t about elevating women or getting more people outside. And no, it’s not about public lands either. The highly-regarded global brand earlier this week bragged that it had found a loophole to crawl to the top of Google’s search results ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Christine Warren, President and Founder of Oxygen Plus (O+). Picture this: You're summiting the peak of your dreams, ...read more

Raise your hand if the only downfall to summer is finding that faultless pair of shorts? United By Blue’s new Anywhere Short is truly for anywhere, anytime, any activity, and any body, that being the operative word. I often feel self-conscious in shorts because they aren’t ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Randy Campbell, founder and president of Hotcore. I worked for one of Canada's oldest sleeping bag manufacturers for 10 ...read more

It's summer break and a family of four with two teenage kids is driving to Yellowstone National Park. Noticing they need gas and knowing they need to stock up on a few camping essentials, the driver seat suggests that one of the kids find a good gear shop nearby. An ad for the ...read more