Gear Companies

It’s 3 a.m. and professional skier Eric “Hoji" Hjorleifson stands over the blueprint he’s sketching for a ski boot lever. An overhead lamp illuminates blizzard conditions through the tiny windows of the 12- by 24-foot basement-level workshop—but Hoji hasn’t skied for four weeks ...read more

A common scene plays out at every retail shop across the country whenever a shipment arrives: Boxes are sliced open, products are unearthed—and before long, a crinkly mountain of polybags grows in their wake.According to our recent survey, only 9.7 percent of retailers surveyed ...read more

On Election Day, Patagonia wants voters in Nevada and Montana to choose two specific U.S. Senate candidates who have vowed to protect public lands and waters.This is the first time in the brand's 45 years that it has publicly supported candidates and Patagonia insists the ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with John Chenciner, Footwear CEO at Body Glove.For the first time in its history, Body Glove has launched a ...read more

Farm to Feet, KAVU, Rab, and Sierra Designs have joined Grassroots Outdoor Alliance's national vendor network, the group announced today.“Within Rab, we talk about surrounding ourselves with kindred spirits – those who relish the experience of a gritty and memorable mountain ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with Chris Slaughter, co-founder of Mystic Devices.The Hydra3 is the world's first terrain-adaptive bike light. The light ...read more

The year was 1968 in California. A group of five friends who called themselves the Fun Hogs—Yvon Chouinard, Doug Tompkins, Dick Dorworth, Chris Jones, and Lito Tejada-Flores—crammed into an old van and surfed, skied, and climbed their way south toward Patagonia in South America. ...read more

YETI Coolers is taking to Wall Street for the second time. The Texas-based maker of luxury coolers filed an IPO last week, just seven months after it withdrew its first filing with the Security and Exchange Commission (SEC). Despite facing a number of challenges this ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with Craig Olschansky, inventor, founder, and CEO of the Gelliflex Abacus.The Gelliflex Abacus is a gel-ball trigger point and ...read more

More than 280 outdoor-focused businesses have joined The Conservation Alliance and Outdoor Industry Association (OIA) in sending a letter asking Congress to permanently reauthorize and fully fund the Land and Water Conservation Fund, expiring on Sunday.And to ensure their message ...read more

Fat lugs? Zero drop? Minimalist profile? Everyone has a preference when it comes to the kicks they take on the trail. More and more, hikers are swapping out their heavy-duty boots for lighter options, such as trail runners. We know everyone's feet and preferences are different, ...read more

Not long after Patagonia CEO Rose Marcario wrote a blog post in June about the value in giving employees time off to vote—something she did in November 2016 and is doing again this year on Election Day—she started talking to other company executives on both sides of the political ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with Elina Björklund, CEO of Reima.With the growing national conversation around “rewilding” our children—think of the trending ...read more

On Aug. 14, half of NEMO’s workforce reported for duty at a quiet grove of hardwoods near Barrington, New Hampshire, about a 30-minute drive from company headquarters. Each employee arrived ready to sweat. Their task was to build two bridges on trails through a brand-new, ...read more

Fjällräven Abisko Trekking Tights As I descended the loose rock of a 13,000-foot mountain in Telluride, Colorado, my foot slipped. Feet first, I took the bumpy ride on my bum down a few feet of choss until I was stopped by a grassy patch. Expecting searing pain when I stood up, I ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with Jim Evans, product manager of Bridgedale.Bridgedale’s new 100 percent waterproof StormSock collection has been designed ...read more

A desperate customer who is tired of looking for hiking boots for his hard-to-fit feet walks into an outdoor shop. The bootfitter who greets him gets excited as she hears his plight, because she has a solution. She fits him with a pair of custom-moldable Tecnica boots. He’s never ...read more

It’s safe to say American shoppers don’t go to Walmart looking for top-of-the line backpacks, winter expedition apparel, and mountaineering gear. But the big box discounter challenged that assumption with the launch of a premium outdoor store last week.“When’s the last time you ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with Steve Gallo, president of OOFOS.You'll be feeling the OO after a long run or tough HIIT workout with the OOmg Fibre from ...read more

LEKI doesn't want to be associated with Walmart either.The skiing and trekking pole maker today announced that it has withdrawn its products from the big box discounter's premium outdoor store curated by Moosejaw. The brand is the fourth we've confirmed to drop out behind Katadyn ...read more

Hikers who use trekking poles swear they save their knees and improve their balance. Nowadays, poles are lighter, more compact and durable, and molded to fit gender-specific hands. If trekking poles are part of your hiking kit, which brand do you like best? ...read more

Deuter and Katadyn announced that they will not participate in Walmart’s new premium outdoor store, three days after the big box discounter launched the site curated by Moosejaw.The 120-year-old backpack maker said in a press release that as part of a “trial arrangement,” Deuter ...read more

In a roundtable with reporters Wednesday afternoon, VF Corporation CEO Steve Rendle brought his company’s decision to move to Denver in line with the conglomerate's employee-centric ethics, attributing the move to a push to attract and keep talent in a location that matches ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.Ride the elevator with Houston Max and Charlie Crisan, co-founders of Bindle Bottle.The water bottle has become a staple in the daily lives of ...read more