Gear Companies

To mount a rooftop tent, first you need roof racks. One of the leading roof rack makers, Thule Group, announced today the $9.5 million acquisition of one of the leading roof top tent makers, Tepui Outdoors.  The overlanding category is a budding gear genre, as the line between ...read more

Chilled high-altitude air washes through my lungs and reminds me of home in Colorado. My hiking shoes are anchored down by thick mud, which stubbornly sticks to their soles, on the summit of 11,900-foot Elephant Hill in the Aberdare Mountains of southwest Kenya. Mist cloaks the ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Lawrence Shaw, Founder, CEO and president of HART Outdoor. I’m excited to introduce our full line of HART Outdoor first ...read more

From backpacks to surf bags, Dakine has been making gear for outdoor enthusiasts since its founding on Maui's North Shore in 1979. The brand will continue to do so, though under the wing of a growing brand management company. Marquee Brands LLC announced that it has acquired ...read more

A giant golf company is hoping to push its way into the active lifestyle category with its acquisition of Jack Wolfskin, a German eco-friendly, high performance apparel brand. Callaway Golf Company announced that it has entered into an agreement to acquire Jack Wolfskin for more ...read more

Patagonia is giving away $10 million it saved last year as a direct result of last year’s cut to corporate income tax rates, backed by President Donald Trump, to find solutions to the climate crisis. The tax cut was in favor of the oil and gas industry and will open up 19 million ...read more

Let's be honest: Most outdoor recreationists don't aspire to summit Mt. Everest or compete in 200-mile ultra runs—they'd rather spend a morning hiking on trail near their house or a weekend camping in their local woods. And brands are taking notice, establishing ambassador roles ...read more

As a wildfire chased people from the town of Paradise, California, the traffic flooded right past Klean Kanteen’s headquarters in Chico. All four lanes of the highway were routed so traffic flowed only out of town. For difficult hours, some Klean Kanteen employees stood by that ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Brian Johnson, founder of Uncommon Green. Uncommon Green’s College Town Insulated Pint Tumblers are now available in ...read more

Celebrating groundbreaking achievements in outdoor gear, the inaugural Outdoor Retailer Innovation Awards honored new products that change the way we adventure outdoors. From sustainable solutions to revolutionary creations, 20 distinguished judges with backgrounds in retail, ...read more

Four years ago, when a product manager at PrimaLoft asked in the midst of a research and design meeting whether they could make a jacket that would break down if buried in the backyard, people laughed. But that's exactly with PrimaLoft did. In fall 2020, PrimaLoft's ...read more

Give your tastebuds a surprise with GU's newest flavor, derived from a key ingredient in beer: hops. It's a savory pivot from the sweet birthday cake and toasted marshmallow flavors of the recent past. GU is hoping that those who like beer or already incorporate beer into their ...read more

We're all searching for the fix for single-use plastic. As far as food containers go, tupperware is an option, but it's still plastic. And glass is even better environmentally, but who wants to carry that around all day?  Look no further because there's Luumi. Just recently, ...read more

Today’s enlightened consumers want to minimize their environmental impact, and there’s no better way to do that than to keep good gear in circulation, rather than replace it. This mentality is largely what shaped Nikwax’s mission—long before reusing Grandma’s ski jacket and Dad’s ...read more

In college, Nick Brown had no clue all of the tinkering and experimenting with chemicals and open flames he’d been doing in his small North London flat would eventually lead to an industry-disrupting business founded on environmental morals. Back then, he was just a guy who ...read more

From portable bone broths to environmentally friendly hygiene products, urban crossover outwear to next-level repair tape, these eight Outdoor Retailer first-timers bring fresh perspectives to the trade show floor. 1. Alpine Provisions (Booth #49002-UL) Love the natural world so ...read more

Companies like Patagonia, REI, KEEN, and others who have taken positions on social, environmental, and political issues might be poised to see more shoppers who align with their stances, according to a new survey by The NPD Group. The “Holiday Purchase Intentions Survey” also ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Cassie Abel, co-founder of Wild Rye. Hey outdoor women: Have you ever felt like sausage in casing when trying on women’s ...read more

To put it bluntly, Supreme is the cool kid on the block. The one whose lack of effort seems unattainably chill, whose attention you’re dying to grab but can’t ever seem to figure out how to get. Even if you think you don’t know them, you’ve almost certainly seen riffs on their ...read more

If you visit the Steamboat Springs Winter Sports Club on any given snowy day after school, the entire place is full of kids munching on Honey Stinger snacks. “It feels great, but our backyard is pretty small compared to some of our competitors,” President Bill Gamber said. His ...read more

In 1965, the world was a complicated place. Sir Winston Churchill died, Dr. Martin Luther King led thousands of nonviolent protests, and The Beatles descended upon America with a frenzied second USA tour. But, tucked away in a house in a quiet corner of England called Batley, ...read more

It’s 3 a.m. and professional skier Eric “Hoji" Hjorleifson stands over the blueprint he’s sketching for a ski boot lever. An overhead lamp illuminates blizzard conditions through the tiny windows of the 12- by 24-foot basement-level workshop—but Hoji hasn’t skied for four weeks ...read more

A common scene plays out at every retail shop across the country whenever a shipment arrives: Boxes are sliced open, products are unearthed—and before long, a crinkly mountain of polybags grows in their wake. According to our recent survey, only 9.7 percent of retailers surveyed ...read more

On Election Day, Patagonia wants voters in Nevada and Montana to choose two specific U.S. Senate candidates who have vowed to protect public lands and waters. This is the first time in the brand's 45 years that it has publicly supported candidates and Patagonia insists the ...read more