As the world changes and businesses adapt, many brands find themselves needing to adopt a completely virtual sell-in experience. Even if your brand can’t conduct essential business face to face, it is essential that you find ways to move forward. This is doubly important at the ...read more
The Seasonal Journey What is it and how to use it to build your go-to-market content plan. The seasonal journey is the path you and your retail partners take as they navigate the season. It’s helpful to think of the season as a series of stages when considering how to best ...read more
Welcome to Brand College! Think of this as your destination to get inside the head of specialty retailers and better understand what they expect of you as a brand in order to earn your spot on their shelves. We’ll cover the key fundamentals of building a thriving wholesale ...read more
Boone, NC – May 14, 2020 – Tarpestry, the outdoor lifestyle brand specializing in soft, weather-resistant outdoor blankets, proudly announces its partnership with fellow North Carolina-based business Darby Communications. Effective immediately, Darby Communications will be ...read more
Boulder, CO (April 29, 2020) – Camber Outdoors, a national nonprofit supporting workplace inclusion, equity, and diversity across the active-outdoors industries, gathers active-outdoor industry leaders for an Interactive Training Webinar: "Return to Work Strategy - Diverse ...read more
BROOMFIELD, Colo. (April 15, 2020) - Exxel Outdoors has completed the acquisition of Compass 360, a leading outdoor apparel and gear company, announced Harry Kazazian, Chairman and CEO of Exxel. Compass 360 produces high quality performance wade-wear, outerwear, rainwear and ...read more
Asheville, NC – April 14, 2020 – 360 Adventure Collective, the trusted member association that has brought focused, regional events for sales reps and retailers for over 40 years, today announced that the Southeast Summer Expo and the Alabama Summer Expo have been rescheduled ...read more
BOULDER, CO (January 28, 2020) - Donald Sands has been named Vice President of Exxel Outdoors’ Outfitter Group, announced Harry Kazazian, Chairman and CEO of the company. With SJK as its anchor brand, Sands will play a key role in product development for the Outfitter Group, ...read more
PHILADELPHIA, PA (December 13, 2019) - United By Blue (UBB), the sustainable lifestyle brand that pledges to remove a pound of trash from the world’s oceans and waterways for every product purchased, announced today the opening of their latest holiday pop-up locations. The first ...read more
The Conservation Alliance is proud to welcome new member TripOutside.com, a new site that provides an easier way to research top outdoor destinations, find top notch local outfitters and experiences, and book it all online. Through the partnership, TripOutside joins a group of ...read more
Bend, OR (November 27, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, “We believe that the best gifts inspire us to get outside and share positive ...read more
Boulder, Colorado (November 21, 2019) – Ultimate Direction, the leading brand in hydration and wearable gear innovations and supporter of world-class ambassadors, is proud to announce Rea Kolbl has become a world champion. In the Spartan 24-hour World Championship in Åre, ...read more
Family-owned and operated outfitter Wildwater is excited to announce their Green Friday event— a Black Friday alternative for families looking to get outdoors while giving back to the local community. On November 29 only, a portion of proceeds from all Nantahala and ...read more
Diamond Brand Gear, an American outdoor gear maker, is excited to debut an updated, modern approach to the classic wall tent. The newest addition to the brand’s line of legendary Canvas Wall Tents, the Atlas, expands upon the best features of previous generations to create the ...read more
Boulder, Colorado (November 7, 2019) – Ultimate Direction, the leading brand in hydration and wearable gear innovations, announces the dramatic conclusion to this season’s adventure running and travel series, Run Around the World. Produced by Ben Clark, it features UD ambassadors ...read more
The Channel Mastery Podcast is thrilled to announce a seasonal partnership with Snowsports Industries of America (SIA) through March 2020. Through this time, SIA will be the co-presenting sponsor, along with Verde Brand Communications. Channel Mastery is a specialty ...read more
Darby Communications is proudly expanding its Stand Up Initiative in 2020 by partnering with local digital branding agency Status Forward. By joining forces, the two agencies will be able to offer a more robust pro bono package of services consisting of a six-month, 100-hour PR ...read more
Long Creek, SC – October 22, 2019 – Family-owned and operated outfitter Wildwater is excited to announce the opening of new mountain cabins and a birdhouse-inspired treehouse at their Chattooga River location. The new on-site housing provides guests a place to stay after enjoying ...read more
Charlotte, NC – October 21, 2019 – Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and equipment, proudly announces their partnership with Backpacker Magazine and Wildland Trekking for the Nar Phu Philanthropy Trek in ...read more
The Conservation Alliance held its ninth and final Backyard Collective event of 2019 in Bend, Oregon on Thursday, October 10. The stewardship project drew 100 volunteers from nine member companies, four conservation partners, and two local non-profits. The volunteers worked in ...read more
The Conservation Alliance welcomes its newest member, ZyneGo, a brand new backpack solution launching now via Indiegogo. Through the partnership, ZyneGo joins a group of more than 240+ like-minded companies to support the grassroots conservation community working to protect the ...read more
The Conservation Alliance held its 12th annual Backyard Collective event in Boulder, Colorado on Friday, September 27. The stewardship project drew 100 volunteers from 10 member companies, four conservation partners, and two local non-profits. The volunteers worked in ...read more
Asheville, NC – October 1, 2019 – Outdoor craft manufacturer Diamond Brand Gear is excited to expand their branch into the overlanding market at the 2020 Overland Expo East. At the event, the brand will have a booth showcasing a wide range of products, including their popular ...read more
[Seattle, WA, July 15, 2019]—Nick Brown, founder of Nikwax, the global leader in waterproofing and cleaning for outdoor performance gear and apparel, was selected as the recipient of the prestigious “Outdoor Oscar” by the influential German trade publication, Outdoor.markt. Now ...read more
