Fitness Industry

(CARLSBAD, CA—May 16, 2017)— PRO Compression, innovators in compression sock technology and products that are Made in the USA, releases their “Faith in the First Step” compression sock, a collaboration with elite runner and coach, Stephanie Bruce. The Limited Edition sock design ...read more

San Clemente, California (May 8, 2017) – Electric partners with the Surfrider Foundation by joining the Surf Industry Coastal Defender (SICD) program to aid in Surfrider’s fight to protect our oceans. As a SICD member, Electric pledges a percentage of proceeds from the sale of ...read more

Tim Don Debuts Recon Jet Smart Eyewear in Professional Triathlon Race Four-time world champion uses Recon Jet at Ironman 70.3 North American Pro Championships in St. George, Utah St. George, USA – May 8, 2017 – Recon Instruments, an Intel company, is proud to announce that their ...read more

Contact: Elizabeth Carey970-963-4873 ext. [email protected] Smartwool Elevates Adventure-Ready Fall 2017 ApparelVersatile and stylish performance-based layers feature new fits and designs STEAMBOAT SPRINGS, Colo. (May 5, 2017) — Smartwool announces the launch ...read more

FOR IMMEDIATE RELEASE Denver, CO- Rudy Project, winner of the #1 Most Worn Helmet at the IRONMAN® World Championship for six consecutive years, released news today that the long awaited Boost 01 is available and in stock in all colors. As Rudy Project’s first-ever road aero ...read more

Global marketing veteran will help drive LifeStraw’s global expansion LAUSANNE, Switzerland (May 4, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, hired Matt DeWitte as its head of marketing, effective ...read more

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce its sponsorship of REI Outessa. The series of three-day outdoor events are designed to connect ...read more

(Irvine, CA – May 2, 2017) Zamst, a global leader in high-performance sports injury prevention and protective equipment, announces the renewal of their partnership with Canadian professional ice hockey player, Ryan Getzlaf, as his performance compression and bracing support ...read more

GRAND RAPIDS, Mich. – TerraTrike, the largest producer of recumbent trikes in the U.S., has unveiled a new model in its highly successful Rambler line of recumbent trikes. The Rambler All Terrain (AT) has been purpose built to accommodate riders that want to get off the beaten ...read more

BOULDER, Colorado — Slackline Industries, the international leader in the development of slackline sports, is pleased to announce the 2017 competition schedule that will culminate with the “best of the best” title showdown at the Slackline World Cup Japan, being held Sept. 17-19, ...read more

PETERSBURG, Fla. (APRIL 30, 2017) – Cameron Dye and Lauren Goss claimed victories at the 34th annual St. Anthony’s Triathlon. World Champions, Olympians, and professional athletes from across the world comprised the field for this year’s race, making it one of the most ...read more

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year partnership with the World Surf League (WSL). The brand has signed on as the ...read more

Terra Bella, CA - Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower, processor, and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited to announce the launch of its new packaging for their iconic ...read more

Hell Yeah! Nat’l Tour Hosts Festivities at Mountain Khakis’ First Retailer, Jesse Brown’s Outdoors CHARLOTTE, N.C. – (April 27, 2017) - Mountain Khakis, a leading mountain town-inspired lifestyle apparel brand, brings its national Hell Yeah! Tour to Charlotte May 10-11, home to ...read more

Bloc Enterprises, LLC – makers of the first-ever portable and continuous, personal and pet water purification enhancement devices, the GoPure Pod™ and GoPure Pet™ – is honored to receive the 2017 Graphic Design USA American Package Design Award in the Health & Wellness category. ...read more

BOULDER, Colorado — Tipping its hat to the importance of Earth Day, Slackline Industries, the leader in slackline competition standards and producer of high-quality slackline systems, is pleased to announce the launch of Zero Waste packaging and a new partnership with Trees for ...read more

Croakies, the manufacturer of premium outdoor retention products, is excited to announce the limited release of a new model in its industry-leading ARC™ Endless retainer collection, designed for compatibility with Apple’s wireless AirPods®. Croakies’ ARC™ Endless retainers have a ...read more

Austin, TX. (April 20, 2017) —Kammok, designers of high-performance outdoor gear for elevated camping, celebrates Earth Day with the a forest green Roo hammock, tree-friendly hammock straps and up-cycled tote bags that encourage users to explore, protect and preserve our wild ...read more

Thousands Gather in St. Petersburg for the 34th Annual St. Anthony’s Triathlon PETERSBURG, FL (April 20, 2017) – World Champions, Olympians, and a well-rounded roster of professional athletes from across the world comprise the field for the 34th Annual St. Anthony’s Triathlon ...read more

Mt. Airy, North Carolina, April 19, 2017 — Farm to Feet, makers of 100% American socks, is proud to announce its title sponsorship of the inaugural Blue Ridge Double Marathon. The sponsorship is in addition to Farm to Feet’s continuing sponsorship of the Blue Ridge Marathon as ...read more