Hydro Flask Partners with Groundswell Public Relations


Bend, OR – Hydro Flask—the award-winning leader in high-performance, insulated stainless steel flasks—announced its new partnership with Groundswell Public Relations. Groundswell will help strategically drive the brand’s unique, award-winning story across a myriad of editorial channels.


“At Hydro Flask, we’re committed to producing the absolute best insulated flasks and having fun while doing it,” said Hydro Flask Marketing Manager Lucas Alberg. “We’re extremely excited to be partnering with Groundswell. They understand our work ethic, our philosophies, and our mission to save the world from lukewarm water. We look forward to working together to share the Hydro Flask experience and story with as many people as possible.”

Based in Bend, Oregon, Hydro Flask launched in 2009 with its first double-wall vacuum insulated flasks, catering to active, outdoor enthusiasts and the fluctuating temperatures inherent in the outdoors. The bottles were a fast favorite and the company expanded its line quickly, focusing on technology, safe materials, food grade stainless steel, and a range of fun, durable colors. Hydro Flask verifies its commitment to quality with a lifetime warranty and its dedication to social responsibility with a charitable arm called 5% Back.


Today, the product line serves a variety of active pursuits as well as lifestyle needs, including a range of small, medium, and large water bottles, the industry’s original 64 oz vacuum insulated beer growler, and two sizes of food flasks. The company and its products have been recognized with numerous awards, including Best New Product at the PGA Merchandise Show and Best in Show at the Outdoor Retailer Winter Market, among others. Hydro Flask was also named on Outside Magazine’s coveted Best Places to Work list in 2013.

“We couldn’t be more excited about working with Hydro Flask and telling their story to the masses,” said Caroline Kelm, Groundswell PR partner. “The brand adds tremendous value to the active lifestyle category and well beyond. We’re thrilled to be working with Hydro Flask in this capacity, elevating brand loyalty and awareness.”

About Hydro Flask

Hotter. Colder. Longer.

Hydro Flask® began in the summer of 2009, in beautiful Bend, Oregon with the mission to save the world from lukewarm beverages. Using only high-quality, 18/8 stainless steel, Hydro Flask delivers what people on the go have been looking for: a durable, insulated flask that keeps hots hot and colds cold. Each flask incorporates double wall vacuum insulation, BPA-free materials, food grade stainless steel, a range of fun, bold colors and a lifetime warranty. Hydro Flasks are both reusable and recyclable.

Additionally, Hydro Flask believes that great flasks and great causes go hand in hand, and through its charitable arm, 5% Back, offers a program that allows consumers to allocate a portion of the net profit from their flask purchase to a charity of their choice. For more about Hydro Flask’s charitable mission and commitment to making a difference in the community, visit 5% Back.

About Groundswell PR

With over 20 years of collective active lifestyle public relations and marketing experience, Groundswell PR specializes in maximizing media, consumer and industry exposure for companies, destinations and organizations looking to increase sales and capture new and exciting audiences. Groundswell’s extensive mix of marketing services combine authentic branding and communication methods with a lifetime of rad experiences deeply rooted in the outdoor, action sports and natural products industries. For more information, visit www.GroundswellPR.com.