Boulder, CO // July 21, 2015 – SALEWA North America, the wholly-owned subsidiary of SALEWA International based in Bolzano, Italy, proudly announces the expansion of its sales team, naming Ross Herr as Sales Manger. In his new role, Herr will be responsible for managing the sales of all DYNAFIT and WILD COUNTRY hardgoods in North America.

Herr has an extensive background in outdoor sports sales and revenue enhancement programs, having spent the past decade in various roles such as Tech Sales Rep for the Hanson Group and Independent Sales Rep in the Great Lakes and Midwest territories for John Ross Outdoors LLC, where he developed and implemented effective sales programs for C4 Waterman, FCS Surf Accessories, Kaenon, Astral Designs, and Kobian. In his most recent role as Sponsorship Sales Manager for the Vail Valley Foundation (VVF), Herr was responsible for securing and managing an array of significant corporate partners and activating national event sponsorship campaigns throughout the VVF properties and events, most notably the 2015 World Alpine Ski Championships. Herr brings with him a skilled and modern approach to communication and the ability to build quality relationships within the SALEWA North America dealer base.

According to Steve Kropf, SALEWA North America’s Sales Director, “We are delighted to welcome Ross to the family as we continue to expand our product offerings and enhance our sales channel relationships. Ross’ strong sales and technical expertise will complement our current skill-set quite well, especially as we continue to grow our DYNAFIT hardgoods collection and Wild Country offerings.”

Chances are, if you don’t see Ross at your retail location or pass him in the airport he is above you flying—Ross is an active paragliding pilot with an equal zest for backcountry skiing and mountain biking. Please come join us at the Salewa booth party on Day 1 of the Outdoor Retailer Summer Market Show for a beer and to welcome Ross to the team.


About SALEWA: Salewa North America is a subsidiary of Salewa International, based in Bolzano, Italy. Salewa International is a family-owned business with global operations, specializing in premium outdoor consumer products. Boulder, Colorado based Salewa North America manages the USA/Canada sales, operations, marketing, distribution, and customer service functions for the Salewa brand, along with Dynafit (based in Munich, Germany), Pomoca (based in Aubonne, Switzerland), and rock climbing brand Wild Country (based in Tideswell, U.K.).

SALEWA Contact : Eric Henderson, 303 444 0446,