Eyes Growth with New COO Hire

Original:, the premier online and mobile resource for “where to go outdoors,” announces today the recent hire of COO Jasdeep Garcha. Garcha’s technical and operational expertise will greatly serve the RootsRated mission and the future direction of the company.

“As RootsRated enters a new stage of growth, Jas will play a critical role,” said RootsRated Founder Fynn Glover. “With his background in engineering, due to his time at Microsoft and venture-backed Lolli and Pops, Jas has developed tremendous operational understanding as it relates to building communication processes throughout an organization of developers, editors, marketers, and sales. He’s passionate about the RootsRated mission, an avid backpacker, and we're so thrilled he's joined the team.”

“The clarity of RootsRated's vision to inspire the next generation of conversations around the outdoor lifestyle compelled me to join the team to help supercharge that effort,” said Garcha. “The tremendous growth RootsRated has seen over the last year has validated the direction we're running towards, and as COO, I'm excited to scale our efforts at the intersection of technology, content, and retail to reach even larger audiences.” 

What is, first founded in 2012, makes the outdoor discovery process even easier today by connecting users with the best outdoor adventures, hand-picked by outdoor retailers and their networks of local experts. harnesses the collective expertise of high-level local runners, skiers, riders, paddlers, and climbers, and shares it through exclusive stories and curated destination reviews about the best trails, runs, routes, crags, and more. By tapping local insights and knowledge, makes outdoor discovery simple, trustworthy and inspiring.



RootsRated is a platform that connects people and brands with original content about the best outdoor experiences, handpicked by local outdoor experts and written by professional writers. RootsRated provides sponsored content and subscription-based content licensing to major brand partners in the outdoor, travel, and healthcare industries, including Marmot, Merrell, Outdoor Research, Utah Office of Tourism, BlueCross BlueShield of Alabama, and OrthoCarolina. As brands come under increasing pressure to act as publishers, RootsRated empowers marketers to engage in localized conversations through content that informs and inspires a healthy, outdoor lifestyle. Founded in 2012, the company is one of the fastest growing media platforms in the outdoor vertical. The team consists of 11 with 3 full-time engineers.

Media Contact:

Inside Out PR

Erin Brosterhous