RootsRated Lends Expertise for a Better Experience At Outdoor Retailer


RootsRated to co-host “Content Marketing for the Outdoor Industry” panel

RootsRated and SNEWS partner to provide the Insider’s Guide to Hiking SLC

Chattanooga, Tenn. (July 29, 2015), the online and mobile resource for “where to go outdoors,” is partnering with industry leaders in manufacturing, retail, media and publishing to offer an educational panel and discussion on “Content Marketing for the Outdoor Industry: Leveraging Technology and Authenticity to Create Growth Opportunities for Brands and Retailers.” The panel will be held at The New Product Zone on Day 2 (August 6th) of the Outdoor Retailer trade show at 4:45-5:45pm, with Happy Hour refreshments and conversation to follow.

At the show, RootsRated will additionally serve as a content partner and digital content marketing resource for the O.R. Daily, powered by SNEWS, to bring the Insider’s Guide to Hiking in Salt Lake City. Outdoor Retailer attendees can once again take advantage of RootsRated’s expertise to enjoy the outdoors before, during and after the trade show on August 5th-8th, 2015.

"Content Marketing for the Outdoor Industry: Leveraging Technology and Authenticity to Create Growth Opportunities for Brands and Retailers."

Date: August 6th (Day 2)

Time: 4:45-5:45pm, happy hour to follow

Where: New Product Zone (Booth #35095)

Moderator: Greg Williams, Partner/Media


Sarah Matt– Marketing Director, Toad & Co.

Kelley Freridge - Marketing Specialist, Chaco

Dave Polivy - Owner, Tahoe Mountain Sports

Sam Bass - Editor and Content Director, Backbone Media

Jay Kinghorn -Director of Communications and Digital Strategy, Utah Office of Tourism / Governor's Office of Economic Development

Fynn Glover– Founder, 

Panel Overview: Consumers are hungry for information that is grounded in accessible experiences, and as brands and retailers take strides to become publishers, there are opportunities to enable and inform outdoor recreation, drive brand awareness, and grow sales. An expert panel discusses how brands and retailers can develop content marketing strategies to increase brand awareness and create measurable impact to the bottom-line.


RootsRated is a platform that connects people and brands with original content about the best outdoor experiences, handpicked by local outdoor experts and written by professional writers. RootsRated provides sponsored content and subscription-based content licensing to major brand partners in the outdoor, travel, and healthcare industries, including Marmot, Merrell, Outdoor Research, Utah Office of Tourism, BlueCross BlueShield of Alabama, and OrthoCarolina. As brands come under increasing pressure to act as publishers, RootsRated empowers marketers to engage in localized conversations through content that informs and inspires a healthy, outdoor lifestyle. Founded in 2012, the company is one of the fastest growing media platforms in the outdoor vertical. The team consists of 11 with 3 full-time engineers.

Media Contact:

Inside Out PR

Erin Brosterhous