and the O.R. Daily Partner To Bring Outdoor Retailer the Insider’s Guide to Skiing Salt Lake City


Chattanooga, Tenn. (January 8, 2015), the online and mobile resource for “where to go outdoors,” will serve as a content partner at the 2015 Outdoor Retailer Winter Market trade show in Salt Lake City, Utah. O.R. Daily, powered by SNEWS, and RootsRated have partnered to bring the Insider’s Guide to Skiing and Riding in Salt Lake City so that Outdoor Retailer attendees can enjoy the best of Solitude, Alta, Snowbird, Brighton, Snowbasin and Powder Mountain before, during and after the trade show on January 21-24th.

“The Wasatch Mountains play host to some of the best skiing on the planet,” said Fynn Glover, founder and CEO of RootsRated. “With the influx of skiers and riders attending the trade show, RootsRated is thrilled to work with SNEWS and the O.R. Daily to provide insider knowledge about the best local ski and snowboard destinations and help show-goers make the most out their time in this beautiful city.”

The Insider’s Guide to Skiing in Salt Lake City is a customized, digital guide for catching the best powder runs in Salt Lake City when the work is done on the trade show floor. Beyond the website, some of RootsRated's skiing tips will appear on SNEWS and in O.R. Daily, the show’s official news magazine. “Outdoor Retailer isn’t only a trade show, but a full outdoor experience," said David Clucas, deputy editor of O.R. Daily and SNEWS. “So many of us in the industry extend our trips to Salt Lake City to take advantage of the great surrounding natural areas. O.R. Daily and SNEWS are your guides to Winter and Summer Market — for what’s happening on and off the trade show floor — and we’re happy to help showcase RootsRated’s expertise of local outdoor pursuits.” is committed to providing the most up-to-date and seasonally accurate information about the best outdoor opportunities in Salt Lake City and in 66 other U.S. cities around the country. All of the content is professionally written and vetted by local outdoor experts. The RootsRated platform is designed to serve people across the web and their mobile devices--ideal for on-the-go users visiting new cities for business and pleasure.

Visit RootsRated and download the iPhone app for more outdoor beta in your area. You can also join the conversation on FacebookTwitter and Instagram using the following handles and hastags: @RootsRated, #RootsRated, @SNEWSteam, #SNEWS. Several Osprey Packs will be given away the week of the show, so stay tuned to the Insider's Guide to sign up for a chance to win. 


About RootsRated:

Founded in 2012, is a digital platform providing comprehensive information about outdoor recreation. Designed for active outdoor enthusiasts, RootsRated content delivers detailed information about local destinations for the most popular outdoor pursuits. Content is curated by local experts and created in partnership with leading outdoor specialty retailers. For more information, visit

Media Contacts:

Inside Out PR

Erin Brosterhous Paige Boucher

970.846.1684 970.291.4155


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