RootsRated.com and the O.R. Daily Partner To Bring Outdoor Retailer the Insider’s Guide to Skiing Salt Lake City

Author:
Updated:
Original:

Chattanooga, Tenn. (January 8, 2015)RootsRated.com, the online and mobile resource for “where to go outdoors,” will serve as a content partner at the 2015 Outdoor Retailer Winter Market trade show in Salt Lake City, Utah. O.R. Daily, powered by SNEWS, and RootsRated have partnered to bring the Insider’s Guide to Skiing and Riding in Salt Lake City so that Outdoor Retailer attendees can enjoy the best of Solitude, Alta, Snowbird, Brighton, Snowbasin and Powder Mountain before, during and after the trade show on January 21-24th.

“The Wasatch Mountains play host to some of the best skiing on the planet,” said Fynn Glover, founder and CEO of RootsRated. “With the influx of skiers and riders attending the trade show, RootsRated is thrilled to work with SNEWS and the O.R. Daily to provide insider knowledge about the best local ski and snowboard destinations and help show-goers make the most out their time in this beautiful city.”

The Insider’s Guide to Skiing in Salt Lake City is a customized, digital guide for catching the best powder runs in Salt Lake City when the work is done on the trade show floor. Beyond the website, some of RootsRated's skiing tips will appear on SNEWS and in O.R. Daily, the show’s official news magazine. “Outdoor Retailer isn’t only a trade show, but a full outdoor experience," said David Clucas, deputy editor of O.R. Daily and SNEWS. “So many of us in the industry extend our trips to Salt Lake City to take advantage of the great surrounding natural areas. O.R. Daily and SNEWS are your guides to Winter and Summer Market — for what’s happening on and off the trade show floor — and we’re happy to help showcase RootsRated’s expertise of local outdoor pursuits.”

RootsRated.com is committed to providing the most up-to-date and seasonally accurate information about the best outdoor opportunities in Salt Lake City and in 66 other U.S. cities around the country. All of the content is professionally written and vetted by local outdoor experts. The RootsRated platform is designed to serve people across the web and their mobile devices--ideal for on-the-go users visiting new cities for business and pleasure.

Visit RootsRated and download the iPhone app for more outdoor beta in your area. You can also join the conversation on FacebookTwitter and Instagram using the following handles and hastags: @RootsRated, #RootsRated, @SNEWSteam, #SNEWS. Several Osprey Packs will be given away the week of the show, so stay tuned to the Insider's Guide to sign up for a chance to win. 

###

About RootsRated:

Founded in 2012, RootsRated.com is a digital platform providing comprehensive information about outdoor recreation. Designed for active outdoor enthusiasts, RootsRated content delivers detailed information about local destinations for the most popular outdoor pursuits. Content is curated by local experts and created in partnership with leading outdoor specialty retailers. For more information, visit www.RootsRated.com

Media Contacts:

Inside Out PR

Erin Brosterhous Paige Boucher

970.846.1684 970.291.4155

erin@insideout-pr.compaige@insideout-pr.com

Related

RootsRated Lends Expertise for a Better Experience At Outdoor Retailer

RootsRated to co-host “Content Marketing for the Outdoor Industry” panel RootsRated and SNEWS partner to provide the Insider’s Guide to Hiking SLC Chattanooga, Tenn. (July 29, 2015) – RootsRated.com, the online and mobile resource for “where to go outdoors,” is partnering with ...read more

The New RootsRated.com Offers Insider’s Guides to the Best Outdoor Experiences in the Country

RootsRated.com, the premier online and mobile resource for “where to go outdoors,” announces the launch of their new website which is easier than ever to use with personalized search capabilities, map view and more local stories to inspire and enable the outdoor lifestyle. ...read more

RootsRated.com Eyes Growth with New SVP of Marketing and Strategic Partnerships Hire – Laurel Creech

Chattanooga, Tenn. (September 29, 2015) – RootsRated.com, the premier online and mobile resource for “where to go outdoors,” announced today the recent hire of SVP of Marketing and Strategic Partnerships Laurel Creech. Creech joins the RootsRated team after more than five years ...read more

RootsRated.com Revamped for the Winter Season

Snow brings fresh winter content for year-round outdoor enthusiasts Chattanooga, Tenn. (January 7, 2015) – RootsRated.com, the online resource for “where to go outdoors,” has revamped many of its summer destinations to include popular winter sports such as Fat Biking and ...read more

RootsRated.com Announces Partnership with 1% for the Planet

RootsRated.com has joined 1% for the Planet (1%), pledging to donate 1% of annual sales to support non-profit organizations focused on sustainability. “The mission of RootsRated.com aligns very neatly with the mission of 1%. Our goal is to make the outdoor discovery easy and ...read more

The RootsRated.com Road Tour Embarks

RootsRated to visit 40+ cities and retailers to inspire people to get outside and explore. Chattanooga, Tenn. (May 4, 2015) – RootsRated.com, the premier online and mobile resource for “where to go outdoors,” announces the launch of their first annual RootsRated Road Tour. ...read more

Shmooz Logo

22 of the Outdoor Industry’s Best Brands Set To Participate in Malakye.com’s Shmooz at Outdoor Retailer, The Year’s Biggest Hiring Event

Representatives from 22 of the industry’s leading brands will be recruiting for over 100 current opportunities and networking for the future. Don’t miss out on this amazing (and FREE) event! Manhattan Beach, Calif. (July 13, 2016) – Malakye (http://www.Malakye.com/), the leading ...read more

BIC logo

Gear Institute Announces the Best Outdoor Gear of 2014

Expert testers select Best in Class Award winners in 45 outdoor product categories Santa Fe, NM (December 18, 2014) – The Gear Institute, the nation’s largest web-based network of expert outdoor gear testers, today announces the winners of the prestigious “Gear Institute Best in ...read more

HydroFlaskLogoStack

Hydro Flask and Partners Look to Stop Lukewarm at Summer Outdoor Retailer

Bend, OR (August 4, 2014) – Hydro Flask—the award-winning leader in high-performance, insulated stainless steel flasks—is challenging Summer Outdoor Retailer Show attendees to partake in a show floor scavenger hunt that shuns lukewarm beverages and tepid life experiences. ...read more