RootsRated.com Announces Partnership with 1% for the Planet

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RootsRated.com has joined 1% for the Planet (1%), pledging to donate 1% of annual sales to support non-profit organizations focused on sustainability.

“The mission of RootsRated.com aligns very neatly with the mission of 1%. Our goal is to make the outdoor discovery easy and trustworthy, and the dedicated work of local non-profit partners that 1% supports is critical to the protection of the outdoor experiences and destinations we recommend,” states Fynn Glover, RootsRated.com founder. “We are proud to join so many top brands and thought leaders to support this hardworking group.”

”Signing on to 1% for the Planet shows RootsRated.com has a strong commitment to investing in sustainability efforts,” says John Tashiro, Interim CEO. “They're using business as a tool to engage and motivate their stakeholders while partnering with environmental organizations that complement their brand. We're excited to welcome RootsRated to our global network."

Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved non-profit environmental organizations in the network. Non-profits are approved based on referrals, track record and sustainability focus. Over 3,600 non-profits worldwide are currently approved.

“In our 10th year we’re celebrating that our members contributed $115 million of critically needed funds and it’s just the beginning,” comments Tashiro. “We see that brands benefit too by financially investing in the environment; consumer demand drives much of this success. There’s a paradigm shift happening and we’re thrilled that so many innovative businesses are sling-shotting the movement into high gear.”

About 1% for the Planet

1% for the Planet is a global network of businesses that donate one percent of annual sales directly to approved environmental and sustainability nonprofit organizations. Over 1200 member companies in 44 countries give back to this big blue planet through over 3600 nonprofit partners. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet helps people buy better products and protect the planet we play on. To date, our network has given over $115 million back to blue. To learn more go to: www.onepercentfortheplanet.org.

About RootsRated.com

RootsRated delivers detailed information about local destinations for the best local outdoor pursuits. Content is not crowd-sourced, but rather created in partnership by local experts and leading outdoor specialty retailers. To learn more about RootsRated, please visit:www.RootsRated.com and download theiPhone app.

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