Hydro Flask Debuts New Drinkware Collection at Summer Outdoor Retailer

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Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, will debut its new Drinkware category to media and retailers at the Summer Outdoor Retailer Trade Show in Salt Lake City on August 3-6, 2016. The Drinkware Collection will include 22 oz and 32 oz Tumblers in addition to 10 oz Rocks, and will be available for public purchase beginning in Spring 2017.

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The 22 oz and 32 oz Hydro Flask Tumblers feature Hydro Flask's proprietary TempShieldTM insulation and are destined to become your favorite new cup for any out-and-about adventure. The Tumblers are crafted to fit in most cup holders and have that “just the right feel” in every hand. Each product comes with an insulated press-in lid featuring Honeycomb InsulationTM, adding additional temperature control for beverages.

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The 10 oz Hydro Flask Rocks is perfect for a three-finger pour or any slow sipping refreshment. The Rocks features a beveled bottom for a comfortable hold, as well as Hydro Flask's TempShieldTM insulation to ensure that any favorite drink will stay cool for hours. The Rocks is also available with Honeycomb Insulated press-in lid to reduce spills and provide additional insulation.

“We are very excited to introduce a new category and debut these products,” said Hydro Flask Vice President of Product David Visnack. “The Hydro Flask Drinkware Collection will offer another way for consumers to elevate their daily beverage experience, whether they are at home or on the go.”

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Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to experience rapid growth and receive accolades for its insulated products. During the last year, Hydro Flask was presented with Red Dot and iF Design Awards, recognized as an REI Vendor of the Year, named one of the Healthiest Companies to Work for in America by Greatist.com and included in Inc. 500’s list of Fastest Growing Private Companies for a second year in a row.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance, insulated stainless steel beverage and food flasks. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to bringing customers Unexpected Refreshment each and every time through the unique combination of temperature, taste and transport. Every bottle features the company’s TempShield™ double wall insulation to keep beverages at the desired temperature, 18/8 pro-grade stainless steel to ensure pure and refreshing taste, and durable powder coat and ergonomic design for the ultimate in transport. Hydro Flasks are stylish, BPA-free, recyclable, and backed by a lifetime warranty. Through the company’s charitable arm of 5% Back, consumers can allocate a portion of the net profit of their purchase to a charity of their choosing. Learn more about Hydro Flask and their mission to save the world from lukewarm at https://www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ, NM: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, Good Grips®, Hydro Flask®, OXO tot®, OXO on®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®; Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy Limited, please visit www.hotus.com.

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