Stonewear Unveils Stylish, US-Made Fitness Apparel for SS16

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Theresa Blake
theresa@treehousepr.com
+ 1 970 764 7783

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Stonewear Unveils Stylish New Fitness Apparel for SS16

Louisville, Colo. -- (July 22, 2015) – Stonewear, the Boulder-based women’s activewear brand, is set to unveil a new collection of fashionable fitness apparel at the 2015 Outdoor Retailer Summer Market. Designed with comfort and performance in mind, the new collection features stylish, performance pieces fitting into the increasingly prevalent “athleisure” trend. 

More than just a fleeting trend, athleisure-wear is here to stay. Activewear is currently the fastest growing segment of the apparel market because it appeals to today’s always on-the-go consumer who values comfort and versatility above high fashion. But that is not to say the same consumer doesn’t want to look good while she’s at it. After all, what’s the point of working so hard if you can’t show off those curves? And, even if one isn’t heading from the trail or yoga mat, these days it’s fashionable just to look as though you did. 

As an originator in this rapidly growing category since 1995, Stonewear creates versatile, comfortable clothing that fits, flatters and supports every woman’s body. “Stonewear has always been dedicated to this cause,” states Cassie Strid, Stonewear product manager. Strid came on board in 2013 and has since transformed the line with sleek, new designs that mix performance and style to create a casual look that can extend throughout the day. “Our goal remains to create a clothing line that makes women feel beautiful and comfortable in their own skin, and inspired to push their physical limits.”

With new compression tights for running and the brand’s first high impact sports bra, Stonewear’s latest, USA-made athletic wear reflects a bright, playful color palette and clothing designed with purpose and style for an active lifestyle. 

Spring 2016 New Product Highlights

Crush Skort
Lightweight, breathable fabric feels fabulous and wicks moisture to keep you dry and comfortable during all your workouts. Attractive side slit dresses up this performance Skort, but is built for function and to allow freedom of movement. Back security pocket keep your keys and credit cards safe and won’t hinder your workout. MSRP $72

Rush Tank
New, lightweight jersey knit fabric feels as cozy as your softest cotton tee, but with low impact moisture wicking capabilities. Easy-to-wear racer back features a low scoop neck and looks sharp with your favorite Skort or yoga Capri. MSRP $40

Tempo Bra
Super strappy, crisscross back adds panache to your workout and looks great with a low cut back or tank top. Wide elastic, double stitched straps provide maximum support for high intensity workouts, while removable cups and princess seams deliver an impeccable fit. Moisture-wicking, breathable DryFlex fabric keeps you cool and comfortable. MSRP $44

Please visit Stonewear at the 2015 Outdoor Retailer Summer Market or contact theresa@treehousepr.com for more details. (Booth # 6042) 

About Stonewear Designs
Boulder-based Stonewear designs premium, US-made performance and lifestyle apparel for confident, athletic women who climb, run, hike, bike, lift and stretch. With roots steeped in the climbing and active outdoors markets since 1995, Stonewear’s mission is to empower women with clothing that makes them feel comfortable, look beautiful and inspired to push their physical limits. Every woman who pulls on a Stonewear top, pants, dress, or skirt looks great, feels formidable, and is ready for whatever the day may bring. Please visit www.stoneweardesigns.com for more details.

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