Denver, CO - Come check out the new Flylow Campfire Casual™ collection in the Venture Out Zone of Outdoor Retailer Summer Market (August 5-8, 2015), and you could head home with a well autographed and well used barbecue grill.
Fueled by year-round brand demand that made Flylow the fastest growing ski apparel brand in 2015, according to SIA Snowsports Industries Association data, Flylow’s new Campfire Casual™ includes riding shirts, mountain windbreakers, after dark hoodies, hot tub shorts and a couple pair of pants that you’ll want to wear everywhere.The grand prize grill was previously owned by Flylow co-founder Dan Abrams, and utilized for repeated tailgate sessions in Wyoming, Utah, Colorado and California. Visitors to the booth will have their business cards entered in the Flylow Used Grill drawing, which will be held on Day 3 at around 5 pm. You must be present to avoid winning.“It’s a big world out there, and obviously people can wear anything they want. But what they want right now is more Flylow, more often and in more flavors, and we’re happy to deliver that,” said Dan Abrams, president and co-founder of Flylow. “Besides, I need a new grill.”Flylow’s design approach to Campfire Casual™ follows the same successful recipe that built their rock solid winter reputation – simply making gear that the founders and employees of the company would be psyched to wear themselves.
Cool, comfortable and capable of going wherever a big mountain day takes you, the new Flylow styles fill a clear gap for retailers seeking worthwhile casual styles from respected technical brands.
Key styles in the Flylow Campfire Casual collection include:
• The Anderson Shirt, a collared short-sleeved riding shirt made of renewable, anti- microbial bamboo and wicking polyester ($60);
• The Hot Tub Hybrid Walkshort, a lake-and-land hybrid short made from quick-drying polyester for stretchy, breathable comfort. ($65);
• The Maclean Windbreaker, an ultralight and packable shell made for windy summits and unexpected summer storms ($90).
To see the entire Flylow Campfire Casual collection, swing by booth #VO2378, in the Venture Out Zone at the Outdoor Retailer Summer Market Show in Salt Lake City, August 5-8. For more information on Flylow, please check out www.flylowgear.com.