Flylow intros Campfire Casual™ at Outdoor Retailer,  because people wanted it

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Denver, CO - Flylow Gear (www.flylowgear.com), the fastest growing ski apparel brand in 2015 according to data from SIA Snowsports Industries Association, will unveil a new Campfire Casual™ collection gear for spring 2016.

To be unveiled in the Venture Out Zone of the upcoming Outdoor Retailer Summer Market trade show (August 5-8, 2015), the concise collection reflects Flylow’s ethos of living life on your own terms. Flylow Campfire Casual™ styles include riding shirts, mountain windbreakers, after-dark hoodies, hot tub shorts and a couple pair of pants that you’ll want to wear everywhere.

“It’s a big world out there, and obviously people can wear anything they want. But what they want right now is more Flylow, more often and in more flavors, and we’re happy to deliver that,” said Dan Abrams, president and co-founder of Flylow.

Flylow’s design approach to Campfire Casual™ follows the same successful recipe that built their rock solid winter reputation – simply making gear that the founders and employees of the company would be psyched to wear themselves.

Cool, comfortable and capable of going wherever a big mountain day takes you, the new Flylow styles fill a clear gap for retailers seeking worthwhile casual styles from respected technical brands.

“We’ve always sought to make gear that lets you stay out longer, wherever you are and whatever you’re up to. The first requirement of Flylow Campfire Casual™ is to be ready for action, but the reality is that it’s also made for serious relaxing,” added Abrams.

Key styles in the Flylow Campfire Casual collection include:

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· The Anderson Shirt, a collared short-sleeved riding shirt made of renewable, anti-microbial bamboo and wicking polyester ($60);
· The Hot Tub Hybrid Walkshort, a lake-and-land hybrid short made from quick-drying polyester for stretchy, breathable comfort ($65);
· The Maclean Windbreaker, an ultralight and packable shell made for windy summits and unexpected summer storms ($90).

To see the entire Flylow Campfire Casual collection, swing by booth #VO2378, in the Venture Out Zone at the Outdoor Retailer Summer Market Show in Salt Lake City, August 5-8. For more information on Flylow, please check out www.flylowgear.com.

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