Flylow intros Campfire Casual™ at Outdoor Retailer,  because people wanted it

Author:
Updated:
Original:
PastedGraphic-2

Denver, CO - Flylow Gear (www.flylowgear.com), the fastest growing ski apparel brand in 2015 according to data from SIA Snowsports Industries Association, will unveil a new Campfire Casual™ collection gear for spring 2016.

To be unveiled in the Venture Out Zone of the upcoming Outdoor Retailer Summer Market trade show (August 5-8, 2015), the concise collection reflects Flylow’s ethos of living life on your own terms. Flylow Campfire Casual™ styles include riding shirts, mountain windbreakers, after-dark hoodies, hot tub shorts and a couple pair of pants that you’ll want to wear everywhere.

“It’s a big world out there, and obviously people can wear anything they want. But what they want right now is more Flylow, more often and in more flavors, and we’re happy to deliver that,” said Dan Abrams, president and co-founder of Flylow.

Flylow’s design approach to Campfire Casual™ follows the same successful recipe that built their rock solid winter reputation – simply making gear that the founders and employees of the company would be psyched to wear themselves.

Cool, comfortable and capable of going wherever a big mountain day takes you, the new Flylow styles fill a clear gap for retailers seeking worthwhile casual styles from respected technical brands.

“We’ve always sought to make gear that lets you stay out longer, wherever you are and whatever you’re up to. The first requirement of Flylow Campfire Casual™ is to be ready for action, but the reality is that it’s also made for serious relaxing,” added Abrams.

Key styles in the Flylow Campfire Casual collection include:

Eureka_Lake_31

· The Anderson Shirt, a collared short-sleeved riding shirt made of renewable, anti-microbial bamboo and wicking polyester ($60);
· The Hot Tub Hybrid Walkshort, a lake-and-land hybrid short made from quick-drying polyester for stretchy, breathable comfort ($65);
· The Maclean Windbreaker, an ultralight and packable shell made for windy summits and unexpected summer storms ($90).

To see the entire Flylow Campfire Casual collection, swing by booth #VO2378, in the Venture Out Zone at the Outdoor Retailer Summer Market Show in Salt Lake City, August 5-8. For more information on Flylow, please check out www.flylowgear.com.

Related

page1image376

Check out Flylow Campfire Casual™ at Outdoor Retailer, be entered to win ‘well-used’ tailgating grill

Denver, CO - Come check out the new Flylow Campfire Casual™ collection in the Venture Out Zone of Outdoor Retailer Summer Market (August 5-8, 2015), and you could head home with a well autographed and well used barbecue grill. Fueled by year-round brand demand that made Flylow ...read more

Cemetery Point Named as Site for Outdoor Retailer 2015 Open Air Demo

FOR IMMEDIATE RELEASE Cemetery Point Named as Site for Outdoor Retailer 2015 Open Air Demo Flexfitjoins forces with Outdoor Retailer, signing on as title sponsor SAN JUAN CAPISTRANO, Calif. – May 6, 2015 - Outdoor Retailer announced today that it will host the Open Air Demo, ...read more

brightonprstoreimages1

Michigan Based Outdoor Retailer Expands

Summit Sports' Brighton, MI location announces a grand re-opening to celebrate a larger paddlesports selection through a store-within-a-store concept. Bloomfield Hills, MI (May 13, 2016) - Outdoor adventure and action gear retailers Summit Sports and Texas based Austin Canoe and ...read more

2015-HF-Stack-Logo-Press-Releases

Hydro Flask Debuts New Drinkware Collection at Summer Outdoor Retailer

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, will debut its new Drinkware category to media and retailers at the Summer Outdoor Retailer Trade Show in Salt Lake City on August ...read more

HydroFlaskLogoStack

Hydro Flask and Partners Look to Stop Lukewarm at Summer Outdoor Retailer

Bend, OR (August 4, 2014) – Hydro Flask—the award-winning leader in high-performance, insulated stainless steel flasks—is challenging Summer Outdoor Retailer Show attendees to partake in a show floor scavenger hunt that shuns lukewarm beverages and tepid life experiences. ...read more

AscentCRM Launches New Cloud Based Portal at Outdoor Retailer

New technology makes visibility of customers, segments and marketing effectiveness effortless. Boulder, CO, August 5th, 2014 – AscentCRM, a customer relationship marketing software and services company (previously a division of Leisure Trends), today announces the launch of a ...read more

Image placeholder title

100+ Jobs Available at Malakye.com’s Shmooz at Outdoor Retailer

Next week Malakye, the leading career website and professional network for people and companies in the active lifestyle-driven industries, is bringing the Shmooz back to Outdoor Retailer in Salt Lake City, Utah on Wednesday, January 11th, 2017, from 11am to 2pm. 100+ Jobs ...read more

MS Snews Photo

Mountainsmith Debuts New Line of Compact Trekking Poles at Outdoor Retailer Summer Market

Golden, CO (July 18, 2015) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— is debuting their 2017 line of compact, performance trekking poles at the 2016 Outdoor Retailer Summer Market (Booth #20015). Mountainsmith has climbed the ranks of ...read more

Connie Self, Jeff Lowe, Jim Aikman at Banff after party_n

Jeff Lowe's Metanoia, award winning documentary film, to screen at Outdoor Retailer - courtesy of Adidas Outdoor

Adidas Outdoor (and other participating sponsors) will present 3 private screenings of the award winning documentary film, Jeff Lowe’s Metanoia during Outdoor Retailer on January 21 and 22 . The first screening will be at 4:30pm and the second will be at 7:30pm on Wednesday ...read more